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Tag: europacific

  • Bacardi and Coca-Cola Europacific Partners: Brewing Success in Australia with New Distribution Deal

    Bacardi and Coca-Cola Europacific Partners: Brewing Success in Australia with New Distribution Deal

    On November 3, Bacardi-Martini and Coca-Cola Europacific Partners (CCEP) initiated a multi-year partnership in Australia. This strategic alliance between the two beverage leaders aims to broaden their influence in the local drinks industry.

    The Partnership Details

    The partnership, first publicized in August, allows CCEP the responsibility of distributing an array of well-known brands. These encompass Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Patrón tequila, Dewar’s Scotch whisky, Angel’s Envy whiskey, and Martini vermouth. Simultaneously, Bacardi-Martini will continue to manage marketing and brand strategies.

    Luiz Schmidt, the Managing Director of Bacardi-Martini Australia, emphasized the importance of this collaboration. “Our brands are incredible with fantastic equity, but we acknowledge that to fully exploit their potential in Australia, we need to collaborate with an organization that possesses the necessary resources to put them in consumers’ hands nationwide,” he stated.

    Schmidt further stated that not only does CCEP have tremendous scale, but it also possesses proven industry expertise that can ensure long-term sustainable growth for both companies.

    Strengthening CCEP’s Market Position

    This agreement solidifies CCEP’s position as a key contender in the local premium drinks market and mirrors broader consolidation trends in beverage distribution.

    Orlando Rodriguez, the Managing Director of Australia Coca-Cola Europacific Partners, expressed his enthusiasm about the partnership and its potential. “The Bacardi portfolio is iconic, and we at CCEP have the track record of operational excellence to best support it,” Rodriguez stated.

    He added that both companies are eagerly anticipating the accomplishments they can achieve in the vibrant and expanding alcohol category.

    Questions & Answers

    What does the partnership between Bacardi-Martini and CCEP entail?
    The partnership allows CCEP to distribute Bacardi-Martini’s renowned brands across Australia, including Bacardi rum, Bombay Sapphire gin, among others, while Bacardi-Martini will continue managing marketing and brand strategies.

    How does the partnership affect CCEP’s position in the market?
    The agreement strengthens CCEP’s position as a leading player in the local premium drinks market and reflects broader consolidation trends in beverage distribution.

    What are the expected outcomes of this alliance?
    The Managing Directors of both Bacardi-Martini Australia and Coca-Cola Europacific Partners have expressed optimism about the potential growth and achievements this partnership can bring to the dynamic and expanding alcohol category in Australia.

  • Coca-Cola Europacific VP Peter West Announces Retirement, Gareth Mcgeown To Take Helm

    Coca-Cola Europacific VP Peter West Announces Retirement, Gareth Mcgeown To Take Helm

    Peter West, the current Vice President and General Manager of Coca-Cola Europacific Partners’ Australia, Pacific, and Southeast Asia (APS) division, has announced his forthcoming retirement at the end of the year. His departure concludes an impressive 35-year trajectory in the Fast-Moving Consumer Goods (FMCG) sector.

    Contributions and Achievements

    West commenced his tenure with Coca-Cola Amatil in 2018, taking on the role of Managing Director for Australian beverages. He became an instrumental figure in incorporating the APS region into Coca-Cola Europacific Partners (CCEP) after the company’s successful acquisition in 2021.

    Damian Gammell, CEO of Coca-Cola Europacific Partners, praised West’s performance, noting that his contributions had been transformative for both the Australian division and the wider region. Gammell pointed out West’s profound industry knowledge, his comprehension of the market landscape, and his capacity to stimulate growth in various markets. These attributes have earned West widespread respect within and outside the company.

    Prior to his role at Coca-Cola, West held high-ranking leadership positions at prominent companies such as Lion Dairy & Drinks, Mars Confectionery, and Arnott’s.

    Leadership Transition

    West’s successor, as of January 1, will be Gareth McGeown, who is currently the General Manager of CCEP Philippines.

    Reflecting on his career, West claimed that his tenure at Coca-Cola, and his role in the expansion and growth of Coca-Cola Europacific Partners, were the highlights of his professional life. He expressed his excitement about passing his responsibilities to McGeown, praising his expertise, enthusiasm, and strong business acumen. West is confident that McGeown will maintain the momentum of growth in the region.

    Questions & Answers

    Who will succeed Peter West as the Vice President and General Manager of Coca-Cola Europacific Partners’ APS division?
    Gareth McGeown, the current General Manager of CCEP Philippines, will succeed Peter West.

    When did Peter West join Coca-Cola Amatil?
    Peter West joined Coca-Cola Amatil in 2018 as the Managing Director of Australian beverages.

    What companies did Peter West work for before joining Coca-Cola?
    Prior to Coca-Cola, West held leadership positions at Lion Dairy & Drinks, Mars Confectionery, and Arnott’s.

  • Coca-Cola Europacific Partners unveils its largest canning line yet

    Coca-Cola Europacific Partners unveils its largest canning line yet

    Coca-Cola Europacific Partners is making waves in the beverage industry with the launch of its most extensive and efficient canning line to date. The new facility is located in Richlands, Brisbane.

    A hefty investment of $75 million has been made towards the establishment of this production line, capable of processing an impressive 2,000 cans per minute. This translates to 120,000 cans per hour and nearly 3 million cans per day.

    This new development primarily aims to ramp up the production of Monster Energy products, in response to the escalating demand for energy drinks by consumers. However, it won’t be limited to the Monster Energy brand. The production line will also serve as a manufacturing hub for other beverages under the Coca-Cola Europacific Partners umbrella, including Coca-Cola, Sprite, and Fanta.

    Orlando Rodriguez, the Managing Director of Coca-Cola Europacific Partners Australia, spoke about the company’s long-standing commitment to manufacturing in Australia. He commented, “We have a rich history of manufacturing in Australia that spans nearly 90 years, and we remain deeply invested in our operations.”

    The construction of this development was a grand endeavor, employing 250 contractors over a two-year period. Once it reaches full operational status, the project is expected to generate 18 full-time jobs.

    Rodriguez further highlighted the benefits of the new line, saying, “Through the use of revolutionary technology and top-tier equipment, our new line will enhance our production efficiency. This allows us to deliver our beverages to Australians faster and in a more sustainable manner.”

    One of the key features of the new canning line is its reverse osmosis system, which has amplified its water treatment capacity by 67%.

    Furthermore, the line’s capacity to fill cans at room temperature is projected to cut down energy consumption by 23% annually. This is in comparison to other production lines within Coca-Cola Europacific Partners’ network.

    Questions & Answers

    What is the processing capacity of the new canning line?
    The new canning line can process 2,000 cans per minute, which equates to 120,000 cans per hour and nearly 3 million cans a day.

    What brands will be produced on the new line?
    The new canning line will primarily focus on producing Monster Energy Company products. However, it will also produce Coca-Cola, Sprite, Fanta, and other beverages under the brand.

    What sustainability features does the new canning line have?
    The line integrates a reverse osmosis system, increasing water treatment capacity by 67%. Moreover, its feature of filling cans at room temperature is expected to reduce energy consumption by 23% annually.