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Tag: gmarket

  • Gmarket Joins Forces With Lazada For Southeast Asian Expansion: A Strategic Alliance To Ease Global Trade

    Gmarket Joins Forces With Lazada For Southeast Asian Expansion: A Strategic Alliance To Ease Global Trade

    Gmarket, an e-commerce platform owned by Shinsegae, has entered into a strategic alliance with Lazada, a leading online marketplace in Southeast Asia, to facilitate its expansion on the international front.

    Expanding Horizons

    The partnership allows sellers using Gmarket to add over 20 million items directly to Lazada’s platform. This will potentially reach about 160 million users all over Singapore, Malaysia, Vietnam, Thailand, and the Philippines. This signifies Gmarket’s inaugural foray into the Southeast Asian market using a local platform.

    Smooth Integration

    The integration, which is designed for ease and convenience, allows Korean sellers to participate via Gmarket’s ESM Plus system. This system enables synchronized product information, order processing, and logistics on both platforms.

    Sellers only need to ship their products to Lazada’s warehouse in Incheon as product listings are automatically translated into local languages. Both Gmarket and Lazada will jointly manage international shipping and customer support.

    Commitment to Sellers

    A representative from Gmarket emphasized that the cooperation with Lazada aims to assist domestic sellers in their efforts to enter foreign markets in a more stable and straightforward way. They further stressed the platform’s commitment to support its high-quality sellers in tapping opportunities to increase sales in overseas markets.

    Future Expansion

    In addition to its Southeast Asian initiative, Gmarket is planning to expand to Europe, South Asia, Latin America, and the US. The ultimate goal is to reach more than 200 countries and regions within Alibaba’s global network.

    Questions & Answers

    What does the strategic partnership between Gmarket and Lazada entail?
    The partnership enables Gmarket’s sellers to list their products directly on Lazada, reaching its approximately 160 million users across Southeast Asia.

    How will the integration of the two platforms work?
    Gmarket sellers can opt in via the ESM Plus system for synchronized product data, order processing, and logistics across both platforms. Listings are automatically translated, and the products are shipped to Lazada’s Incheon warehouse.

    What are Gmarket’s future expansion plans?
    Gmarket aims to broaden its reach to Europe, South Asia, Latin America, and the US, with the ultimate goal of targeting more than 200 countries and regions within Alibaba’s global network.

  • Shinsegae And Alibaba Join Forces: A New Contender Challenges Coupang And Naver’s Dominance

    Shinsegae And Alibaba Join Forces: A New Contender Challenges Coupang And Naver’s Dominance

    The antitrust regulator of South Korea has provisionally approved a joint venture between Shinsegae Group’s Gmarket and Alibaba’s AliExpress Korea. This approval paves the way for a new contender to challenge the market, which has been historically dominated by Coupang and Naver.

    Partnership Dynamics

    This collaboration is organized as a balanced joint company under Grand Opus Holding. It merges Gmarket and AliExpress Korea into a unified business model, which can be described as “two families under one roof.” However, it ensures the operational independence of both entities.

    The Korea Fair Trade Commission (KFTC) imposed safeguards that mandate the strict separation of domestic consumer data. It also prohibits the sharing of overseas direct-purchase information between the platforms.

    The collaboration has been presented as both a defensive strategy and a growth plan. Gmarket’s CEO, Jung Hyung-kwon, has called the strategic alliance with AliExpress a necessary step to secure market leadership. He promises to complement Gmarket’s reliable platform with Alibaba’s extensive product range.

    Implications of the Joint Venture

    The joint venture grants 600,000 Gmarket and Auction sellers access to Alibaba’s worldwide e-commerce network, which spans over 200 countries. Concurrently, Chinese-made products from AliExpress are expected to establish a more robust presence in Korea, supported by Shinsegae’s logistics proficiency.

    Analysts speculate that this deal could potentially restore Gmarket’s financial health after a series of losses, while helping AliExpress shed its reputation for counterfeit and low-quality goods.

    The partnership comes as the online retail sector in Korea is experiencing a three-way competition. While Coupang continues to lead with 34.2 million monthly active users, the combined reach of AliExpress, Gmarket, and Auction now exceeds 18 million, surpassing Naver’s 4.3 million.

    Market Conditions and Future Projections

    This competitiveness takes place amid market volatility. Early market leaders such as Interpark and 11st have dwindled, while the growth during the pandemic solidified Coupang and Naver’s duopoly. Recently, Chinese companies like AliExpress and Temu have disrupted the market with extremely affordable goods, leading to the downfall of several smaller Korean platforms.

    With the alliance between Shinsegae and Alibaba now formed, analysts foresee an escalation in price competition, especially with an anticipated increase in Chinese-made consumer goods being sold through Gmarket. However, concerns persist about whether the increased scale will result in profitability, given the limited brand loyalty on both sides.

    Meanwhile, Coupang is focusing on expanding its nationwide rocket delivery, and Naver is enhancing its fresh food delivery through its new alliance with Kurly. Some industry insiders speculate that Shinsegae’s SSG.com may eventually integrate its fresh food operations into the partnership to close the competitive gap.

    The joint venture has also sparked some controversy, with critics warning of the risk of Korean consumer data exposure to China, despite regulatory safeguards.

    Regardless, for Shinsegae, this venture represents a daring gamble: challenging two entrenched giants by combining its retail expertise with Alibaba’s global scale. The lingering question is whether the alliance can offer both local trust and international reach, without igniting a destructive price war.

    Questions & Answers

    What is the structure of the joint venture between Gmarket and AliExpress Korea?
    The partnership is structured as a balanced joint company under Grand Opus Holding, merging Gmarket and AliExpress Korea into a unified but operationally independent business model.

    What benefits does the joint venture offer?
    The joint venture provides 600,000 Gmarket and Auction sellers access to Alibaba’s global e-commerce network, which spans over 200 countries. It also allows for a stronger presence of Chinese-made products in Korea.

    What are the potential risks and criticisms associated with the joint venture?
    Critics warn of the risk of Korean consumer data exposure to China, despite regulatory safeguards. Furthermore, analysts question whether the increased scale will result in profitability, given the limited brand loyalty on both sides.

  • China main market for Korean online industry

    China main market for Korean online industry

    Sales of South Korea’s online shopping malls rose dramatically in recent months helped by the growing number of Chinese customers.

    Data released this week shows the Korean online industry growth is happening amid China’s retaliation against South Korea over Seoul’s plans to deploy an advanced US missile defense system on its soil.

    WeMakePrice, a major online shopping mall, said its sales on Alibaba Group’s Tmall rose 100 per cent in January compared with the same period last year. The comparable figure was 50 per cent for February.

    “We don’t expect any drastic decline in the sales in Tmall, one of the biggest online shopping sites in China, unless Chinese consumers stage a boycott of South Korean products,” a WeMakePrice official said.

    GMarket, another online shopping mall, said its sales to Chinese consumers surged 18 per cent in 2016 from a year earlier, and the trend is similar for the first two months of this year.

    A possible decline in the number of Chinese tourists visiting South Korea, however, may adversely affect the South Korea online industry as many Chinese tourists place orders at South Korean duty-free shops online before picking up goods in person while touring South Korea, industry sources said.

    China has been retaliating against Seoul’s decision reached in July to have the Terminal High Altitude Area Defense (THAAD) system deployed on South Korean soil later this year. South Korea says the missile system will not target China but only counter threats from North Korea.

    In the latest retaliation, Chinese travel agencies suspended sales of tour packages to South Korea last week.

  • Samsung won’t like it, but Xiaomi is coming to South Korea

    Samsung won’t like it, but Xiaomi is coming to South Korea

    China’s Xiaomi is now expanding in a country where the competition is particularly tough: South Korea.

    The land of Samsung and LG isn’t an easy proposition, but Xiaomi isn’t doing it alone. The company has this month inked a number of deals with Korean suppliers and distributors to ensure that it will have a presence on the ground in the country.

    Xiaomi has reached an agreement with Youmi and Koma Trade, making the two Korean companies the only official dealers of Xiaomi products in the country.

    The two partners will sell a variety of Xiaomi products, including battery packs, headphones, the Mi Band fitness tracker, and the Ninebot “hoverboard.” Neither company will sell Xiaomi phones, but they will be able to repair the devices and provide support.

    The land of Samsung and LG isn’t an easy proposition, but Xiaomi isn’t doing it alone.

    The paper says the partners are “small companies whose core business has become providing services for Xiaomi. Xiaomi selected the two companies since they can devote all their energy to the Chinese tech giant.”

    In addition to building up its network in the land of Samsung, Xiaomi has also been working on ecommerce and online payments.

    On March 8, news broke that Xiaomi’s smart TVs would be sold in Korea by ecommerce giants Gmarket and Auction.

    Xiaomi has also inked agreements with a number of other Korean ecommerce marketplaces, including E-Mart, ZMI, and 11st. This isn’t exactly a surprise – Xiaomi has always emphasized ecommerce sales beyond its own website, with deals on Alibaba’s Tmall and Taobao in China. But in South Korea, where the ecommerce market is a bit more fractured, the company is spreading its resources around.

    The smartphone conundrum

    None of those stores, however, are selling Xiaomi phones – yet. Aside from the occasional short-lived sale online, it’s rare to see Xiaomi’s smartphones for sale in the country, other than second-hand or from random Chinese importers. Ecommerce market KT briefly sold Xiaomi phones in January, but had to close the sale after just two days citing “legal issues.” It’s not clear if Xiaomi officially backed those sales.

    But those “issues” haven’t scared Xiaomi away from the Korean market. Just today, the Korea Herald reported that Xiaomi has filed for a patent in South Korea for its Mi Pay epayments service – a phone-based service that can’t exactly be used with its battery packs or TVs.

    Xiaomi certainly has smartphone sales in Korea on its roadmap.

    The Mi Pay patent shows that Xiaomi certainly has smartphone sales in Korea on its roadmap. The Herald speculates what many have long expected – that Samsung and LG have put pressure on Korean retail companies and mobile carriers to keep Xiaomi out.

    But their embargo doesn’t look like it will last forever. Xiaomi has managed to find enough local partners to gain a solid foothold in the country, and it looks like it will only expand from here. Samsung and LG might not like it, but it looks like their Chinese competition will be hawking smartphones in their backyards any day now.

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  • Services give Korean online retailers the edge

    Services give Korean online retailers the edge

    Online shopping operators are turning to personalised services as they try to differentiate themselves in a burgeoning industry.

    eCommerce sites are no longer just selling and quick-shipping products: they are taking care of small tasks like shoe polishing through to more extensive services that include interior remodelling, industry watchers say.

    Further blurring the online-offline boundary, these operators are taking broader steps by putting together an array of services instead of specialising in a single category like food delivery and cab hailing. Prices range from 6000 won (US$5) for a shoe shine to 40,000 won for a car wash.

    11st Street started running “Life Plus” on its mobile application last week, offering visiting services for car washing, house cleaning, laundry pickup, custom shoes and shirts, and home interior. Customers can place their orders online and receive the services when and where they want. They are entitled to the same discounts, coupons and payment tools as people shopping for goods.

    Some of the services are not yet available nationwide, but 11st Street plans to fix that soon and add more choices.

    “We put out Life Plus first as an O2O (online-to-offline) service category, and we intend to turn it into an O2O service portal,” a company spokesman said.

    Industry competitor Gmarket started a home cleaning service this month, covering home appliances, kitchens and bathrooms. The service offers detailed cleaning, such as for mattresses, kitchen hoods and washing machines to bidets.

    “We will be expanding what we have to overall home management – moving, insect control, home organising and such,” said Sohn Hyung-sool, head of the life and kitchen team at Gmarket.

    Lotte.com renewed its rental services last month, more than doubling the number of service providers that now have added car tires, bidets and massage chairs. The online market can also send people to take care of the elderly. The company said it lets customers pre-consult before ordering so that they can consider available options without pressure.

    “Our website for offered services was more about advertising,” a company official said. “It will be changing soon to show the specific price for each service and to give customers easier access to consulting and purchasing.”

  • Rakuten and Gmarket announce trading partnership

    Rakuten and Gmarket announce trading partnership

    When Japanese e-commerce platform Rakuten shut offices in Singapore, Malaysia and Indonesia two weeks ago, the company stressed a renewed corporate focus on cross-border trading in East Asia.

    In a concrete result of the mandate, Rakuten announced today a partnership with South Korea’s largest e-commerce shopping mall Gmarket to boost cross-border trading amongst merchants in both countries.

    “Rakuten is delighted to announce this collaboration between the leading internet shopping mall retailers of both Japan and Korea, as another step on the path toward more active and profitable cross-border trading for merchants, small and large, of both countries,” said Masato Takahashi, Managing Executive Officer at Rakuten.

    As part of the deal, Gmarket will launch mini-stores on Rakuten Ichiba (its Japanese platform) to offer Korean fashion and beauty products in the country. At initial launch, the deal will include 200 items of women’s fashion and 100 Korean SME beauty products.

    Henry Chun, Head of Gmarket, explained his perspective as to why the deal would be beneficial for his company.

    “The deal will pave the way for Korean small fashion and cosmetic brands who have been struggling to introduce their unique, high-quality products to consumers worldwide, to increase their exports to Japan,” he said.

    In Korea, Rakuten will launch a flagship e-commerce store on Gmarket and offer products on the Korean company’s curated commerce service G9.

    The next few months will be focussed on increasing the product line on both platforms.

    During its fiscal year 2015 review, Rakuten revealed its Vision 2020 plan. The strategy was an inwards move which resulted in the Southeast Asia shutdowns. The desire to promote cross-border agreements in East Asia was part of the Vision 2020 plan.

    This is not the first deal of this nature in recent months for Rakuten. In December, the Japanese company inked a similar deal with Chinese e-commerce giant JD.com. In that instance, Rakuten opened a store on the JD.com network.

    Gmarket is owned by eBay, the American online auction company bought it for a whopping US$1.2 billion in 2009.

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