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Tag: Hennessy

  • Lebron James And Hennessy Unveil Limited-edition Cognac, Amplified By Global ‘second Decision’ Campaign

    Lebron James And Hennessy Unveil Limited-edition Cognac, Amplified By Global ‘second Decision’ Campaign

    Renowned cognac producer, Hennessy, and NBA icon LeBron James have joined forces to unveil a fresh, limited-edition cognac. This collaborative effort comes in the wake of their partnership established just a year ago.

    The LeBron James-Hennessy Collaboration

    The new cognac, labelled Hennessy VSOP by LeBron James, takes its creative cues from the basketball star’s dynamic on-court style. The bottle is adorned with a striking orange design that mirrors LeBron’s energetic persona. It also embodies his signature “crowning” gesture, which holds significant personal meaning for the sports legend.

    LeBron James explained that the first collection between the two giants revolved around a mutual pursuit of excellence and pushing boundaries. He sees this latest limited edition as a continuation of that shared story. He further pointed out that the design incorporates his ‘crowning’ gesture, a symbol of celebration and connection for him.

    The Second Decision: A Global Campaign

    The cognac’s launch is being amplified by a worldwide campaign titled ‘The Second Decision.’ This campaign makes a playful reference to LeBron’s 2010 interview famously known as ‘The Decision.’ The campaign reinterprets the event in a humorous light, emphasizing LeBron’s deep involvement in this venture.

    Vincent Montalescot, the CMO at Hennessy, expressed that the collaboration with LeBron James was an intuitive choice. This was due to the shared values between the brand and the basketball superstar. He noted, “LeBron James is a cultural figure whose influence extends beyond sport. He reflects a spirit of collaboration and social connection, values that align with Hennessy’s.”

    Questions & Answers

    What is the inspiration behind the design of Hennessy VSOP by LeBron James?
    The design of Hennessy VSOP by LeBron James is inspired by the dynamic playing style of the basketball superstar. It also includes his signature “crowning” gesture, which stands for celebration and connection.

    What is the name of the global campaign supporting the launch of the new cognac?
    The global campaign bolstering the launch is titled ‘The Second Decision,’ referencing LeBron’s infamous 2010 interview, ‘The Decision.’

    Why did Hennessy choose to partner with LeBron James?
    Hennessy chose to partner with LeBron James because he embodies a spirit of collaboration and social connection, values that align with those of the brand. Furthermore, his influence extends beyond the realm of sports, making him a significant cultural figure.

  • Moët Hennessy opens a five-story luxury cocktail bar in Paris

    Moët Hennessy opens a five-story luxury cocktail bar in Paris

    Moët Hennessy, the wine and spirits arm of LVMH, has openedCravan, a new luxury cocktail bar in Paris.

    The five-floor bar is located at 165 Saint-Germain Boulevard in the sixth district of Paris.

    The bar is housed in a 17th-century Parisian building, which has been reimagined by Belgian designer Ramy Fischler.

    The structure will also have a Rizzoli bookstore curated by Cravan.

    For this venture, Moët Hennessy partnered with Franck Audoux, the founder and artistic director of Cravan.

    Audoux is a historian turned restaurateur and cocktail expert. He founded the original Cravan site on Rue Jean de la Fontaine.

    Moët Hennessy will provide the drinks to the bar, which will be mixed under the supervision of Audoux.

    The top floors of the venue have a by-invitation-only private atelier and mini Parisian kiosk perched on the building’s rooftop, where movies will be screened on warm summer nights.

    Moët Hennessy chairman and CEO Philippe Schaus said: “It is with great pride that we open today the doors of Cravan, bringing to life Moët Hennessy’s mission: crafting experiences.

    “I am delighted to start welcoming our guests at the heart of a historical literary neighborhood of Saint-Germain-des-Prés, inviting them to step into the unique and singular universe of Cravan.

    “Celebrating epicureanism through a sustainable, lasting, and inspired approach of hospitality, Cravan is a strategic milestone in Moët Hennessy’s ambition to lead the future of luxury wines and spirits.”

    The bar will be open from Tuesday to Saturday between 5PM and 2AM.

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  • Hennessy partners with Chinese artist Zhang Huan

    Hennessy partners with Chinese artist Zhang Huan

    Hennessy has collaborated with contemporary Chinese artist Zhang Huan in a Chinese New Year promotion running at Singapore’s Changi Airport until February 9.

    The cognac brand has adapted its successful space in Terminal 1, one of the longest-running pop-ups for both the brand and Changi Airport, into an experiential zone offering special New Year-packaged products and interactive features with souvenir photos and personally engraved products.

    “At Hennessy, we recognize that travel retail is an amazing platform to build brand desirability in front of affluent and sophisticated consumers,” said Laurent Boidevezi, Moet Hennessy’s global travel retail president.

    “Crafting experiences is at the heart of Moet Hennessy’s DNA. This Chinese New Year, along with DFS Group and Changi Airport Group, we wanted to combine the traditional with the modernity by presenting customers with a revolutionary molecular tasting experience using Hennessy VSOP. We want to inspire them to re-create a classic cocktail for their own experiences during this festive season,” he said.

    At the heart of the promotion was the commissioning of a work of art from Zhnag Huan, called Eaux-de-vie. The artwork features throughout the pop-up space, including on packaging, as a backdrop to photos in a selfie booth and on red packets. The limited-edition VSOP bottle is an Apac travel retail exclusive, available only at Changi Airport.

    At the Terminal 1 pop-up store, a ‘molecular tasting bar’ allows travelers to immerse themselves “in the spirit of Eaux-de-vie”. Travelers can discover two different Hennessy VSOP cocktails encapsulated in molecular pearls that explode in one’s mouth.

    Airport partnership

    Teo Chew Hoon, group senior VP of airside concessions at Changi Airport Group, said the Changi endeavors to work with partners to create experiential installations to interest travelers passing through the airport.

    “Changi Airport Group continues to work with Hennessy and DFS Group to create unique and one-of-a-kind activations. Located next to the Social Tree at Terminal 1, the walk-through Chinese New Year pop-up concept ingeniously combines art and retail to bring novel experiences for our travelers this festive season,” he said.

    Open daily from 7am to midnight, the Hennessy pop-up at Changi Airport’s Terminal 1 remains open until February 9.

    Activations were also set up at Terminals 3 and 4 to showcase Zhang Huan’s artwork for the tripartite partnership between Hennessy, DFS Group and Changi Airport.

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  • Hennessy unveils X.O pop-up at Changi Airport

    Hennessy unveils X.O pop-up at Changi Airport

    Luxury cognac brand Hennessy has partnered with Changi Airport and travel retailer DFS Group to launch an X.O pop-up store at Changi Airport.

    Located in Terminal 1’s departure transit hall, the pop up the airport’s biggest yet, spread across 150sqm.

    Hennessy says the pop-up is aimed at continuing the momentum from the latest X.O campaign launch and delivering a “multisensorial, interactive and immersive experience”.

    It offers a space to explore the ‘Seven Worlds’ of Hennessy X.O including the Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches and Infinite Echo, which are brought to life in a short film directed by Ridley Scott.

    Interactive installations such as digital kiosks with motion-sensing activity, give visitors an opportunity to create content such as becoming the character of the Wood Crunches. Visitors can also enjoy a sip of Hennessy X.O at the custom-built tasting bar, as well as experience food pairings in the form of spiced marshmallows dipped in dark chocolate and honey cinnamon lollipops.

    “At Hennessy, we recognize that travel retail goes well beyond being a key commercial channel. It’s an amazing platform to build brand desirability in front of affluent and worldly consumers,” says Laurent Boidevezi, Hennessy’s global travel retail president.

    The pop-up is open daily from 7am to midnight until February and will retail Hennessy’s carafes with limited-edition sleeves. The packaging features the chapters for Flowing Flame, which is exclusive for Changi Airport, and Rising Heat, which is APAC exclusive for travel retail.

    Hennessy, together with luxury fashion brand Louis Vuitton, is owned by French conglomerate LVMH Group.

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  • Record results for LVMH in 2018

    Record results for LVMH in 2018

    The world’s largest luxury retailer LVMH shrugged off broader market pessimism overnight reporting record revenue of €46.8 billion last year, up 10 per cent over 2017. Excluding the closure of the unprofitable Hong Kong airport duty-free business in December 2017, the group’s organic growth was 12 per cent. Every business division delivered what the company described as “excellent performances”.

    Group profit rose a staggering 21 per cent to €10 billion with operating margin reaching 21.4 per cent, an increase of 1.9 percentage points.

    “LVMH had another record year, both in terms of revenue and results,” said chairman and CEO Bernard Arnault. “The desirability of our brands, the creativity and quality of our products, the unique experience offered to our customers, and the talent and the commitment of our teams are the group’s strengths and have once again made the difference.”

    Arnault said this year the company would continue to innovate and target investments combining tradition and modernity.

    “In an environment that remains uncertain, we can count on the appeal of our brands and the agility of our teams to strengthen, once again, our leadership in the universe of high-quality products.”

    The company’s flagship Louis Vuitton business was a standout for the group, contributing much of the 15 per cent organic sales growth of the fashion and leather goods business division where profit from recurring operations was up 21 per cent.

    “Christian Dior had an excellent first full year within LVMH thanks to the creativity of Maria Grazia Chiuri for the women’s collections and to the arrival of Kim Jones, the new artistic director of Dior Homme,” the company said in its earnings statement.

    “Fendi and Loro Piana continued to assert their know-how throughout their collections. Celine entered a new and ambitious stage of its development with the arrival of Hedi Slimane as artistic, creative and image director of the brand.”

    Givenchy, Loewe and Kenzo “progressed well” while the other brands, Berluti and Rimowa continued to gain momentum.

    Watches and jewellery profit soars

    LVMH’s watches and jewellery business recorded organic revenue growth of 12 per cent – and a stunning 37 per cent increase in profit from recurring operations.

    “Bulgari performed very well and gained market share. Its iconic jewellery and watchmaking lines Serpenti, Diva’s Dream, B.Zero1, Lvcea and Octo grew strongly.”

    Chaumet’s growth was driven by the success of the Liens and Joséphine collections, particularly in Asia.

    In the watchmaking sector, Tag Heuer continued to expand its range and Hublot enjoyed strong growth, partly due to high visibility as the FIFA World Cup official timekeeper.

    DFS returns to profit

    A return to profitability for the travel-retail business DFS after it exited its Hong Kong airport concessions at the end of 2017 was a highlight of LVMH’s ‘selective retailing’ business unit last year. The business group achieved a 12 per cent improvement in organic revenue growth (excluding the airport business from the 2017 base comparison) and a 29 per cent improvement in profit.

    “DFS progressed strongly thanks to a particularly good performance in Hong Kong and Macau. The recently opened Gallerias in Cambodia and Italy also grew rapidly,” said LVMH.

    Sephora enjoyed unspecified growth in sales and market share, with strong online sales growth in Asia and North America. About 100 new stores opened worldwide, including the new Nanjing Road store in Shanghai and the first Sephora-branded stores in Russia.

    Scents of success

    The perfumes and cosmetics business division achieved organic revenue growth of 14 per cent, driven by the performance of its flagship brands, with profit from recurring operations up 13 per cent.

    “Parfums Christian Dior experienced remarkable growth and increased its market share in all regions of the world. The launch of its new perfume Joy and the exceptional worldwide success of Sauvage and the other iconic perfumes J’adore and Miss Dior are behind the strong growth of the Maison,” said LVMH.

    “Makeup and skincare also grew rapidly. Guerlain progressed well, driven in particular by the success of Abeille Royale in skincare and Rouge G in makeup. Benefit strengthened its leading position in the eyebrow segment and Parfums Givenchy accelerated its performance, thanks in particular to makeup and its new perfume L’interdit. Fresh and Fenty Beauty by Rihanna continued their exceptional growth.”

    Strong spirits

    The wines and spirits business group achieved organic revenue growth of 5 per cent and profit from recurring operations also increased by 5 per cent.

    “The business group reaffirmed its leadership position by pursuing its value strategy and balanced geographic development.”

    The Hennessy business enjoyed “strong momentum” in Mainland China, LVMH said.

  • Strong growth for LVMH Moet Hennessy Louis Vuitton

    Strong growth for LVMH Moet Hennessy Louis Vuitton

    LVMH Moet Hennessy Louis Vuitton boosted revenues by 10 per cent to €33.1 billion in the first nine months of this year.

    Organic sales grew 11 per cent compared to the same period last year and by 13 per cent after excluding the impact of the closed DFS concessions at Hong Kong International Airport at the end of the year. Every geographic market performed well, the company said. Third quarter revenue was up 10 per cent.

    The wines & spirits business group recorded organic revenue growth of 7 per cent during the first nine months, with Champagne volumes stable and Hennessy cognac volumes increased by 4 per cent, led by the US and Chinese markets.

    The fashion & leather goods business group achieved organic revenue growth of 14 per cent and 20 per cent reported, with the flagship Louis Vuitton brand the standout performer.

    “Ready-to-wear and shoes, in particular, experienced strong momentum with an excellent reception of the last two fashion shows of womenswear and menswear,” the company said in a statement.  “A new communication for Louis Vuitton perfumes was unveiled, marking the launch of the brand’s latest perfume creation. Christian Dior, consolidated since the second half of last year, enjoyed an excellent performance.

    Celine made progress and began a new chapter in its history with the first runway show of Hedi Slimane, which was a great success and created enormous resonance. Fendi and Loro Piana continued to grow. The other brands continued to strengthen,” the company said.

    LVMH Moet Hennessy Louis Vuitton’s perfumes & cosmetics business group recorded organic revenue growth of 14 per cent, driven in particular by the performance of its star brands Christian Dior, Guerlain and Givenchy.

    The watches & jewellery business group achieved organic revenue growth of 14 per cent, with Bulgari delivering “an excellent performance and gaining market share”.

    The selective retailing business group achieved organic revenue growth of 8 per cent in the first nine months of 2018, and 14 per cent excluding the airport concession closures in Hong Kong.

    Sephora’s organic revenue growth was strong, particularly in North America and Asia. The expansion and renovation of its distribution network is continuing with a new store concept in China and the first Sephora-branded store in Russia.

    “DFS performed well, especially in Hong Kong and Macao. The recent openings of T Galleria in Cambodia and Italy progressed well.”

    The company said that in an “uncertain geopolitical and monetary context, LVMH will continue to be vigilant” in the months ahead.

  • LVMH hits up record revenue in 2017

    LVMH hits up record revenue in 2017

    It has been another record year for luxury products group LVMH Moet Hennessy Louis Vuitton.

    Revenue increased by 13 per cent year on year to reach €42.6 billion (US$52.9 billion), while organic revenue growth was 12 per cent.

    All business groups recorded double-digit organic growth with the exception of wines and spirits, where second-half growth was hit by supply constraints.

    Profit from recurring operations reached €8.2 billion, up 18 per cent. Operating margin reached 19.5 per cent, while the group share of net profit was €5.1 billion, growth of 29 per cent.

    Describing the performance as “excellent”, LVMH chairman/CEO Bernard Arnault says the record year was partly because of a buoyant environment but above all a result of the creative strength of the group’s brands “and their ability to constantly reinvent themselves”.

    Key highlights of last year listed by the group include:

    ● Record revenue and profit from recurring operations.

    ● Growth in Asia, Europe and the US.

    ● The success of both iconic and new products at Louis Vuitton, “whose profitability remains at an exceptional level”.

    ● The acquisition of Christian Dior Couture.

    ● Growth at Fendi and Loro Piana.

    ● The first year of integration of Rimowa luggage.

    ● Strong momentum at Parfums Christian Dior, driven by product innovation.

    ● An excellent year for Bulgari and good progress at Hublot and Tag Heuer.

    ● Growth at Sephora.

    ● Free cashflow of €4.7 billion, up 20 per cent.

    “Significant” growth in China helped Hennessy cognac volumes grow by 8 per cent, with 7.5 million cases shipped despite the second-half supply constraints.

    In fashion and leather goods, key events of the year were products arising from collaborations with artist Jeff Koons as well as the Supreme brand, the launch of the brand’s first smartwatch and the inauguration of the Maison Louis Vuitton Vendome in Paris.

    There was rapid growth in Asia for the perfumes and cosmetics segment, and growth was particularly strong in Asia for Bulgari. Asia again shone in the selective retailing group with Sephora continuing to gain market share.

    LVMH says the year was a positive turning point for DFS, with new stores in Cambodia and Italy continuing to grow sales.

    Despite unfavourable currencies and geopolitical uncertainties, LVMH says it is well equipped to continue its growth momentum across all business groups this year.

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  • LVMH sales soar as shoppers return to luxury

    LVMH sales soar as shoppers return to luxury

    LVMH sales surged 15 per cent in the latest quarter to €9.88 billion (US$10.477 billion).

    That was nearly €400 million more than analysts had been expecting, with the result driven across all of the luxury group’s business units.

    Fashion and leather goods, which account for more than half the company’s turnover, rose 15 per cent during the quarter. That compares with static growth the same quarter last year. Fendi and Louis Vuitton were singled out by analysts as strong performers, with Celine, Kenzo, Loewe and Berluti also showing progress.

    LVMH’s leather and fashion brands also include Dior, Emilio Pucci, Fendi, Givenchy, Louis Vuitton, Marc Jacobs, Moynat, Rimowa and Thomas Pink.

    ‘Selective retailing’,  the group’s second-largest division, had been dragged down by DFS in prior quarters, offsetting a strong performance by Sephora cosmetics chain, observed Deborah Aitken, an analyst with Bloomberg Intelligence. But the latest quarter it showed improvement of 11 per cent. Sephora continued to gain market share globally and recorded double-digit revenue and profit growth for the quarter.

    “This could be an important turnaround,” said Aitken.

    Liquor – including brands such as Cape Mentelle, Chandon, Cloudy Bay, Dom Pérignon, Glenmorangie, Hennessy, Krug, Moët & Chandon and Veuve Clicquot – was the second best performing sector, up 13 per cent organically. Hennessy was a star performer.

    Sales of watches and jewellery also rebounded, rising 11 per cent. Bulgari continued to gain market share and Tag Heuer successfully launched its new Connected Modular 45 watch.

    And the perfume and cosmetics business grew sales by 12 per cent.

    Fung Global Retail observed that Parfums Christian Dior reported good growth and Guerlain launched a new women’s fragrance called Mon Guerlain during the quarter. Parfums Givenchy benefited from the success of lipstick lines, which saw rapid development in Asia. In addition, the Kat Von D brand launched exclusively in January 2017 at Sephora in France.

    Managing expectations

    While the company was clearly pleased with its results it did warn shareholders to keep their expectations modest, pointing out the growth had come against a 2016 quarter when the industry was struggling with Paris terror attacks. It said such levels of growth should not be expected for the full year.

    LVMH shares rose to a record in Paris after the results were announced.

    The LVMH figures will set the standard for a raft of luxury retail earnings due to be released in the coming days. Prada reports results today and Kering, parent of Gucci, on April 25.

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