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  • Tim Hortons China Welcomes New CEO Kwok Wah Cheung to Harness Growth and Innovation

    Tim Hortons China Welcomes New CEO Kwok Wah Cheung to Harness Growth and Innovation

    TH International, the parent company of Tims China, master franchisee of Tim Hortons coffee shops, has announced the appointment of Kwok Wah Cheung as its new CEO, effective June 15.

    Experience and Expertise

    Cheung brings his wealth of experience to this new role, having held leadership positions at various major consumer businesses in China for over two decades. His past roles include CEO of Supor, an appliance and cookware manufacturer; executive director of dairy company China Feihe; chairman and CEO of Nestlé’s Greater China Region; and global president of Wyeth Nutrition.

    In his new capacity, Cheung will oversee the company’s overall operations and the execution of the board’s strategic directives. His focus areas include intensifying localization efforts, fostering continuous innovation, expanding the loyalty club, and enhancing customer convenience through optimized store layouts and the integration of digital and delivery services.

    Leadership Transition

    As part of this management transition, the incumbent CEO, Yongchen Lu, will relinquish his position and take on the role of company chairman. Simultaneously, the current chairman, Peter Yu, will step down from his position and remain as a director.

    In his new role as chairman, Lu will work closely with Cheung to facilitate a seamless transition and continue delivering value to all stakeholders.

    Tims China launched its inaugural store in 2019 and has since expanded rapidly, boasting 1,026 system-wide stores in 93 cities across mainland China by the end of March this year. The company’s loyalty club community currently exceeds 35 million members.

    Questions & Answers

    Who is the new CEO of TH International?
    Kwok Wah Cheung has been appointed as the new CEO of TH International.

    What will be the primary focus of the new CEO?
    Cheung will focus on localisation, innovation, loyalty club expansion, and enhancing convenience via optimized store formats and digital integration.

    What role will former CEO Yongchen Lu assume?
    Yongchen Lu will step down as CEO and assume the role of company chairman.

  • Tim Hortons Philippines Squashes Exit Rumors Amid Store Closures And Menu Changes

    Tim Hortons Philippines Squashes Exit Rumors Amid Store Closures And Menu Changes

    TH Coffee Services Philippines Corporation, the Philippine operator of the Canadian coffee chain Tim Hortons, has quashed rumors that it plans to exit the Philippines market. These speculations came about after several customers observed store closures and a reduced product line at multiple locations.

    Store Closures Stir Speculation

    Discussions about certain Tim Hortons outlets shutting down recently gained traction on social media. Notably, customers reported that the Uptown Mall branch in BGC had closed down. Similarly, others indicated that the outlets in SM Bacoor and SM Fairview had also ceased operations.

    Changes in Product Offerings

    Apart from the store closures, the company also sparked speculation when it discontinued its usual range of doughnuts, muffins, eclairs, and crullers last year. These items were traditionally imported from its Canadian factory. In a shift towards local sourcing, the coffee chain now offers breakfast sandwiches and pastries made locally, in addition to its coffee selection.

    Despite these changes, Tim Hortons continues to be a popular choice among local coffee enthusiasts. One customer said, “Tim Hortons is one of my go-to coffee places in Manila. But I’ve noticed in the past few weeks that their stores are slowly decreasing. It’s a shame if they disappear completely.”

    Tim Hortons Philippines Affirms Market Presence

    In light of these developments, Tim Hortons Philippines was quick to address the rumors. Enrique Yap Jr., CEO of TH Coffee Services, made it clear that the company had no intention of leaving the Philippines market. “We’ve heard the buzz regarding Tim Hortons closing in the Philippines, but rest assured, we’re not going anywhere. Our dedication to quality and service is stronger than ever,” he affirmed.

    Tim Hortons first entered the Philippine market in 2016.

    Questions & Answers

    What prompted the speculation about Tim Hortons exiting the Philippines market?
    The speculation started due to some observed store closures and a change in the product offerings of Tim Hortons in the Philippines.

    Has Tim Hortons Philippines confirmed its plans to exit the market?
    No, the company has categorically denied any plans to exit the Philippines market.

    What changes has Tim Hortons Philippines implemented in its product offerings?
    The company has discontinued its traditional range of imported baked goods and replaced them with locally sourced breakfast sandwiches and pastries.