The luxury hotel sector in Hong Kong has shown remarkable resilience, bouncing back stronger than the broader hospitality industry in the city. According to the property consultancy JLL, room rates have even surpassed those of 2018, indicating a significant rebound in demand.
A Robust Recovery for Luxury Hotels
JLL reports that luxury properties were the only hotel segment to return to their 2018 average daily rates by 2025, reaching HKD2,169 (US$277). This figure represents a 1% increase over rates recorded before 2019 and during the Covid-19 pandemic.
Meanwhile, the general hotel market in Hong Kong recorded average daily rates of HKD1,263, an 8% decrease from the 2018 level. In the first quarter of this year, luxury hotels maintained their strong performance, with average daily rates rising 12.3% year-on-year to HKD2,452. In contrast, non-luxury segments posted increases between 7% to 8.7%.
Cleavon Tan, Senior Vice-President of JLL’s Hotels and Hospitality Group in Hong Kong, notes that the luxury hotel segment’s recovery in 2025 was more robust than that of the broader hotel market. He attributes this to the combination of improved demand in conjunction with a constrained supply environment, which allowed luxury hotels to rebuild occupancy while maintaining pricing power.
Tan suggests that Hong Kong’s hotel recovery and long-term growth prospects will depend on specific segments and assets. Luxury hotels may experience slower physical-supply growth but potentially stronger pricing power, whereas selected mid-market hotels may capture broader visitor growth if their location, product, and cost structure remain competitive.
Demand Drives Transaction Volumes Across Asia-Pacific
The demand for luxury hotels across the Asia-Pacific region has also significantly increased. JLL’s report noted that this surge in demand has driven transaction volumes, including sales and acquisitions, up 77% between 2017 and 2025, totalling about US$2.1 billion.
Luxury hotel transactions accounted for almost 20% of all hotel deals in the region in 2025, a sharp increase from 8% in 2017 and surpassing the previous pre-pandemic peak of 16%.
In Hong Kong, prime luxury hotel assets are primarily held by local conglomerates, family offices, strategic long-term owners, and high-net-worth investors, resulting in a limited supply. Recent market activity has predominantly focused on refurbishments, repositioning projects, and reopenings rather than adding new supply.
Noteworthy developments include the 2023 return of The Regent in Hong Kong, the launch of Mondrian Hong Kong, the upcoming Andaz Hong Kong Central, and the recent reopening of The Landmark Mandarin Oriental.
Questions & Answers
Why are luxury hotels in Hong Kong experiencing a stronger recovery than the broader hotel market?
The stronger recovery in the luxury hotel sector is attributed to increased demand in tandem with a constrained supply environment, enabling these establishments to increase occupancy rates while retaining their pricing power.
What does the future look like for Hong Kong’s hotel industry?
The long-term outlook for Hong Kong’s hotel industry will vary depending on specific segments and assets. Luxury hotels may see slower growth in physical supply but potentially stronger pricing power. In contrast, selected mid-market hotels could capture more extensive visitor growth if their location, product, and cost structure remain competitive.
What are some notable developments in Hong Kong’s luxury hotel market?
Significant developments in Hong Kong’s luxury hotel sector include the 2023 return of The Regent, the launch of Mondrian Hong Kong, the upcoming Andaz Hong Kong Central, and the recent reopening of The Landmark Mandarin Oriental.
