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Tag: promotions

  • Shopee Slapped with $7700 Penalty for Misleading Free Shipping Promotions in Vietnam

    Shopee Slapped with $7700 Penalty for Misleading Free Shipping Promotions in Vietnam

    Shopee, Singapore’s leading online retail platform, has recently been penalized VND200 million (US$7,700) by the Vietnam Competition Commission (VCC) due to deceptive advertising practices linked to a free shipping campaign initiated in August 2025.

    Confusing Advertising Practices

    The charge came after the e-commerce giant used phrases like “Free Shipping for All Orders,” “Everything Ships Free,” and “Wherever We Deliver, Shipping Is Free for All Orders,” in their promotional materials. Despite disclaimers outlining the conditions for the free shipping offer, several advertisement interfaces didn’t fully disclose the terms and exclusions, leading to confusion amongst customers.

    During the promotional period, roughly 94% of orders were shipped free of charge. The remaining orders either obtained partial shipping discounts or no discount at all due to non-compliance with the required conditions.

    Throughout the investigation, Shopee was cooperative, providing necessary information and documents to the VCC. Apart from the financial penalty, the online platform has updated information on its website, mobile application, and related social media pages to rectify this.

    Addressing the Issue and Future Plans

    Shopee has expressed its commitment to review and enhance the transparency of its communication strategies moving forward. This is with the aim of ensuring that details about promotional campaigns are precise and comprehensive.

    Despite the penalty, Shopee continues to be a formidable force in the Southeast Asian e-commerce landscape. A 2025 report shows the platform managed to sustain its dominant position within Vietnam’s online retail marketplace. It accounted for a staggering 58% market share, registering a gross merchandise value of over $11.8 billion. Competitor platforms, TikTok Shop, Lazada, and Tiki collectively made up the remaining market share.

    Questions & Answers

    What was the cause of the fine imposed on Shopee?
    Shopee was penalized due to misleading advertising related to a free shipping promotion. The company failed to clearly outline the conditions and exclusions of this offer.

    What steps has Shopee taken following the penalty?
    Shopee has rectified the information on its website, mobile application, and social media pages. Additionally, it is committed to improving the transparency of its communication activities for better clarity on promotional campaigns.

    Despite the penalty, how is Shopee performing in the e-commerce market?
    Shopee continues to lead in the Southeast Asian e-commerce market, particularly in Vietnam. In 2025, it recorded a gross merchandise value of over $11.8 billion and accounted for a 58% market share.

  • Alibaba’s Profits Tumble Amid Unsuccessful Retail Promotions and Emerging AI Challenges

    Alibaba’s Profits Tumble Amid Unsuccessful Retail Promotions and Emerging AI Challenges

    Alibaba, China’s largest e-commerce firm, reported a modest 1.7% increase in third-quarter revenue, significantly below expectations. However, more concerning was the staggering 66.3% drop in net income, largely due to heavy spending on one-hour delivery and extensive promotional activities during peak shopping periods, which did not translate into higher demand as anticipated.

    The company’s US-listed shares fell over 6% in early trading following the report. Alibaba’s revenue for the quarter, which ended in December, reached 284.84 billion yuan (US$41.28 billion), a far cry from the predicted 3.7% rise. The company’s adjusted earnings amounted to 7.09 yuan per American Depository Share, significantly below the estimated 11.64 yuan.

    Focusing on AI Profitability

    On a brighter note, Alibaba’s cloud revenue exceeded expectations, posting a growth of 36%. This growth was driven by the company’s aggressive integration of AI agents into the consumer-facing aspects of its business, along with increased investments.

    The tech industry, both in China and globally, is closely monitoring the progress of AI monetization as firms grapple with turning this revolutionary technology into a profitable venture. In line with this, Alibaba recently announced its decision to segregate its AI businesses from its cloud computing division.

    The newly created Alibaba Token Hub business group, under the leadership of CEO Eddie Wu, marks the company’s clear shift towards AI-based digital assistants. These AI models use significantly more tokens, or data units for generating language, compared to traditional Q&A chatbots.

    Alibaba recently launched a pre-Chinese New Year promotional campaign featuring its chatbot Qwen. This has now evolved from answering questions to assisting consumers with ordering food and e-commerce products. This strategy led to a significant increase in daily active users to around 50 million. However, usage has since declined.

    “Unfortunately, 30-day retention remains relatively low, as users are primarily engaging in general entertainment and consumer-related scenarios, which indicates low user loyalty,” commented Jamie Chen of Third Bridge.

    CEO Eddie Wu shared the company’s ambitious vision during a call with analysts, stating, “Over the next five years, our goal is to surpass $100 billion in combined cloud and AI external revenue.”

    The Impact of the Ongoing Property Crisis

    By the end of last year, a drawn-out property crisis and income stability concerns continued to negatively impact consumer sentiment. This resulted in reduced spending, even during traditional periods of high expenditure.

    Even an extended Singles’ Day sales event in November, that lasted over a month, received a lukewarm response. Retailers increased discounts and subsidies to boost spending, but cautious consumers and year-round deals diluted the event’s traditional sales spike.

    Aggressive spending by Alibaba and JD to provide discounts and faster delivery to capture market share from food-delivery leader Meituan led to pressure on profit margins.

    In upcoming quarters, the focus for Alibaba will be on improving unit economics for its Taobao Quick Commerce division. Executives have reiterated their aim to achieve a gross merchandise volume of 1 trillion yuan and predict that the business will turn profitable by the fiscal year 2029.

    Questions & Answers

    What were the Q3 results for Alibaba?
    Alibaba reported a 1.7% rise in third-quarter revenue and a 66.3% drop in net income, both below analysts’ estimates.

    What is Alibaba’s focus in the tech industry?
    Alibaba is focusing on AI monetization, integrating AI agents into the consumer-facing side of its business, and separating its AI businesses from its cloud computing arm.

    How did the property crisis affect Alibaba’s performance?
    A prolonged property crisis and concerns about income stability weighed on consumer sentiment, limiting spending even during traditional periods of high expenditure. This resulted in lower-than-expected revenues for Alibaba.

  • Beauty Retailer Sasa’s Sales Skyrocket by 12.5% Amid Intense Promotions and Online Boost

    Beauty Retailer Sasa’s Sales Skyrocket by 12.5% Amid Intense Promotions and Online Boost

    Sa Sa International, the prominent Hong Kong beauty retailer, has reported a widespread increase in sales during the fiscal third quarter. After a lengthy phase of dwindling profits, which the company previously attributed to a “languid macroenvironment”, Sa Sa International has witnessed a revenue surge of 12.5% in Q3 compared to the same period last year.

    Online Sales Growth

    The upturn was driven by a 14.9% rise in online sales, whilst in-store sales across Hong Kong, Macau, and Southeast Asia also showcased impressive growth of over 10%. In the third quarter, Sa Sa International posted revenues of HK$1.15 billion (US$147 million).

    A spokesperson for the company outlined the strategic moves that led to the turnaround: “The group ramped up promotional activities and rolled out time-limited offers in association with brand partners at key events. This included the National Day Golden Week in October, the Sasa mega sale in November, and the Christmas holidays in December. The result was a notable year-on-year growth in both online and brick-and-mortar sales.”

    The Chinese Mainland Tourist Factor

    The spokesperson further highlighted the role of increasing Chinese mainland tourist arrivals in Hong Kong and Macau. It was observed that traditional tourist districts of Hong Kong and Macau saw a satisfying increase in store sales.

    Sa Sa International also saw an uplift in the total number of transactions recorded in Q3, which increased by 2.9% year-on-year. Concurrently, the average sales per transaction showed a 9.4% rise in the same period.

    Questions & Answers

    What was the percentage increase in Sa Sa International’s revenue in Q3?
    Sa Sa International’s revenues increased by 12.5% in Q3 compared to the same period the previous year.

    What factors contributed to the growth in Sa Sa International’s sales?
    The growth was due to an increase in promotional activities, time-limited offers in association with brand partners at key events, and a rise in Chinese mainland tourist arrivals in Hong Kong and Macau.

    Did the total number of transactions and average sales per transaction rise in Q3?
    Yes, the total number of transactions recorded in Q3 increased by 2.9% year-on-year, and the average sales per transaction also rose by 9.4% in the same period.

  • Vietnam’s Auto Market Zooms Ahead: 24% Sales Growth in October Fueled by Promotions & EV Surge

    Vietnam’s Auto Market Zooms Ahead: 24% Sales Growth in October Fueled by Promotions & EV Surge

    In a significant rebound from an initially sluggish year, the Vietnam Automobile Manufacturers Association (VAMA) reported a 24% surge in car sales in October, with a total of 37,910 vehicles sold. This increase reflects a revival in consumer demand coupled with an abundant supply, and is also attributed to the appeal of promotional programs during the year-end shopping season. The association, which comprises more than a dozen major auto companies, provided this information in its latest report.

    October Sales in Detail

    Breaking down the October sales, passenger cars dominated, with 27,246 units sold marking a 33% rise from September. Commercial vehicles also saw a boost, accounting for 10,162 units, a 6.6% increase. However, special-purpose vehicles experienced a slump in sales, dropping 15% to 502 units. Locally assembled vehicles saw a 19% increase in sales to 17,129, while imports, or completely built-up (CBU) units, witnessed a 28% surge with 20,781 units sold.

    SUVs, sedans, and MPVs were the top selling segments, aligning with the urban mobility needs of consumers.

    Factors Driving the Surge

    Industry experts pin the October sales boom on a confluence of factors. Aggressive promotional campaigns, improved supply chains, more flexible consumer credit, lower interest rates, and rising urban demand all played a role. The launch of multiple new models from Japanese, Korean, Chinese, and European brands also fueled the increase in sales.

    In the year to date, VAMA members have sold a total of 289,331 units, a 9.5% hike year-on-year. Sales of domestically assembled vehicles increased by 2%, while imports saw a significant 18% jump, indicating a growing consumer preference for imported vehicles with diverse designs and advanced technology.

    VinFast’s Record Performance

    However, it’s worth noting that these figures from VAMA may not fully represent the market, as the association does not include several major players such as VinFast and Hyundai, the two leading carmakers by market share in Vietnam, along with other brands like Audi, BYD, and Jaguar Land Rover.

    VinFast, a local automaker, reported a record delivery of 20,380 electric vehicles in October, bringing its total for the first ten months of 2025 to 124,264 units, the highest ever for a Vietnamese automaker. This milestone solidifies VinFast’s leadership in the electric vehicle segment and underscores its significant contribution to the local automotive industry.

    Looking Forward

    Vietnam’s auto market is poised for a promising year-end, with the influx of new models, growing demand for imported cars, and VinFast’s record performance shaping a dynamic, competitive, and technology-driven industry landscape.

    Questions & Answers

    What were the factors driving the surge in October auto sales in Vietnam?
    Promotional campaigns, improved supply chains, flexible consumer credit, lower interest rates, and rising urban demand, along with the launch of new models, primarily contributed to the surge.

    Which was the top-selling vehicle type in October?
    Passenger cars dominated the sales in October, registering a 33% rise from September.

    What does VinFast’s record delivery of electric vehicles indicate?
    VinFast’s record delivery underlines its leadership in the electric vehicle segment and marks a significant contribution to the Vietnamese automotive industry.

  • HCMC supermarkets roll out promotions amid rising prices

    HCMC supermarkets roll out promotions amid rising prices

    Supermarkets in HCMC are offering double-digit discounts as food and gasoline prices surge. Central Retail is offering discounts of up to 50 percent on 390 products before 10 a.m. from Monday to Thursday every week. The list of products includes pork, vegetables, and fast-moving consumer goods.

    Co.opmart has announced a cut in prices of 3,000 essential goods until the end of this month. Another promotion is scheduled for next month, a spokesperson said. An MM Mega Market store in Go Vap District has cut the prices of beef by 5 percent, fruits by up to 30 percent, and clothes by 50 percent. Big C, Top Market, and Saigon Co.op are selling beef, chicken wings, and fruits at 10-30 percent discounts.

    Cooking ingredients like oil, chili sauce, and sugar are priced 15-50 percent lower than before. Retail industry insiders say the discounts are being offered as consumers are tightening their purse strings amid a surge in prices. Gasoline prices are up 28 percent since the end of December to a record high of VND29,820 ($1.30) per liter.

    The prices of eight of the nine main consumer products have risen sharply, with seven of them seeing double-digit increases. 50 percent of them have been impacted by food price increases and 40 percent by the increase in gasoline prices.

    This has caused many people to cut spending. Hoa of Go Vap District used to go to the supermarket once a week, but now she only goes twice a month or just once.

    “Prices of everything have risen so I buy in bulk to reduce expenses”.

    Oanh of Tan Binh District recently bought dry products and spices for the next three months in the hope of avoiding further price rises. Though consumers expect further discounts, retail chains say this is unlikely. An executive at a supermarket chain in HCMC, who asked not be named, said the company is also under pressure due to the rising costs, and it has offered the best discounts it could.

  • Celebrate Chinese New Year with Festive Promotions at Hong Kong International Airport

    Celebrate Chinese New Year with Festive Promotions at Hong Kong International Airport

    To welcome the Year of the Rooster, Hong Kong International Airport (HKIA) is launching a series of Chinese New Year promotional activities and offers, including an instant rebate of HKIA cash coupon worth up to HK$15,600.

    Instant Rebate Promotion: From 20 January to 5 February 2017, travellers spending a specific amount by electronic payment at HKIA can redeem cash coupons worth up to HK$15,600. UnionPay cardholders, who make purchases with their cards, can enjoy additional rebates.

    Please refer to the following table for details:

    Spending by Electronic Payments of  

    HKIA Cash Coupons Redemption

    By UnionPay card

    HK$5,000

    HK$200

    Additional HK$50 HKIA Cash Coupon

    HK$20,000

    HK$1,200

    Additional HK$100 HKIA Cash Coupon

    HK$50,000

    HK$5,000

    Additional HK$200 HKIA Cash Coupon

    HK$150,000

    HK$15,000

    Additional HK$600 HKIA Cash Coupon

    Chinese New Year Promotions

    During Chinese New Year, shoppers can enjoy complimentary gift wrapping services at the Departures East Hall redemption counters in the restricted area (near Tiffany & Co.) and take red packets at redemption counters. To heighten the festive spirit, HKIA’s mascot will tour around the seasonally decorated airport in full Chinese New Year attire to meet and greet travellers and take snapshots with them. In addition, a lion dance extravaganza will be held on 1 February, featuring impressive lion dances and showcasing traditional Chinese culture and tradition.

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  • Korea Grand Sale promises deals for travelers

    Korea Grand Sale promises deals for travelers

    Starting Friday, the Visit Korea Committee is holding another round of the “Korea Grand Sale,” one of the major sale events in Korea. The event is set to encourage those with foreign passports in Korea to get more discounts so that they can have a chance to buy more within their budget. The sale will last until Feb. 28, so those who haven’t planned a trip to Korea can hurry and book a ticket.

    Asiana Airlines will give an up to 60 percent discount on flights flying from and to cities in China and Europe, and Jeju Air will provide an up to 91 percent discount on flights to Korea from cities overseas.

    Lodging will be more affordable as hotels also offer discounts. Shilla Stay is giving out an up to 50 percent discount on its rooms and some of the first ones to make a reservation will get a free upgrade.

    Many retail companies, especially cosmetic brands, give out discounts on items that have been popular among foreigners. Lotte Mart, where foreigners often buy Korean snacks, will have a buy one get one free promotion.

    To entertain visitors even after all the shops are closed, many ski resorts in Korea will provide discounts on tickets for lifts and rental fees for necessary gear. For more detailed information about the discounts across Korea, go to www.koreagrandsale.co.kr/en/. Information on the website is available in English, Japanese, Chinese and Korean.

    Korean nationals looking to get some benefits during this foreigner-targeted sales event can recommend their favorite shopping items online and win a variety of gifts including a hotel voucher. Locals can go to www.vkc.or.kr and post items with the reasons why those are their favorites and must-buy items for visiting travelers until Friday. Non-Koreans can also participate by posting items on the website as well. The website will announce winners on Jan. 24.

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