Tag: liquor

  • Startup launches liquor delivery service in Christchurch

    Startup launches liquor delivery service in Christchurch

    Delivery startup Give Me Bread has added liquor delivery in Christchurch along with its restaurant food delivery services.

    To order, the Give Me Bread app allows customers to tap a photograph of what he or she wants and place an order in which the drivers will then deliver directly to the customer’s doorstep in 30 minutes. Orders can also be placed on the retailer’s site.

    Liquor orders can be made with or without meals.

    “Our customers love how easy it is to order their favorite drink in seconds,” said Abhay Pratap, Give Me Bread marketing manager. “We have repeat orders every week from busy professionals who want the simplicity of their favorite beverage arriving at the door – perfect for when visitors arrive unexpectedly.”

    Pratap started the business with Chandhi Jain, the company’s operations manager, in 2017

    “Many people are so busy that some days they just don’t want to spend half an hour making dinner, or another half an hour doing the dishes. That’s where we come in,” Jain said.

    Give Me Bread have dedicated drivers who deliver the liquor and meals all over the city.

  • Lotte Duty Free wins Changi Airport Group liquor & tobacco concession

    Lotte Duty Free wins Changi Airport Group liquor & tobacco concession

    Changi Airport Group has awarded its liquor & tobacco concession tender to Lotte Duty-Free. The company will succeed DFS Group when the concession contract expires next year.

    The awarding of the liquor & tobacco concession ends a fierce contest between some of the world’s leading travel retailers, including Gebr Heinemann and The Shilla Duty-Free.

    Changi Airport Group (CAG) said it undertook a detailed evaluation process after tenders closed on August 26.

    With experience operating concessions in markets including Australia, Japan, New Zealand, South Korea and Vietnam, Lotte Duty-Free is the first new operator to take what is a key CAG concession which was with DFS Group for 40 years. DFS decided not to bid to renew the business, saying it was not commercially viable, and following a similar withdrawal from Hong Kong International Airport two years ago.

    The contract awarded to Lotte is for a six-year term commencing on June 9. The tenancy contract covers all 18 liquor & tobacco stores across Changi’s four terminals, spanning more than 8000 sqm of retail space.

    “The Liquor & Tobacco concession is one of the largest at Changi Airport and it presents unique opportunities for marketing innovation and customer engagement,” said Lim Peck Hoon, executive VP, commercial at CAG.

    “Lotte put forth the strongest and most compelling proposal overall. It is aligned with CAG’s vision to offer passengers a seamless omnichannel retail experience and new retailtainment initiatives leveraging smart technologies. Lotte also demonstrated a keen understanding of the market environment with a sound business plan supported by a competitive financial bid and backed up by solid business fundamentals.”

    Lotte Duty-Free has promised to offer a wide selection of liquor products and brands to Changi’s passengers. All liquor and tobacco stores will be rejuvenated to attract both connoisseurs and new consumers. The company will also feature different boutique concepts and zones presenting the latest and exclusive products in the market.

    CEO of Lotte Duty Free, Kap Lee, said: “I express my deep gratitude to Changi Airport Group for acknowledging Lotte Duty Free’s strength and strategy. Winning the Changi Airport’s liquor & tobacco duty-free concession is of great significance in terms of establishing a bridgehead to achieve our vision of “Global No.1 Travel Retailer”. Lotte Duty Free will put its continuous efforts to grow as a global brand with Changi Airport.”

    According to CAG, the transition towards the start of the new concession will be planned carefully with both the incoming and outgoing tenants. Renovation works in the stores will be conducted in phases to ensure that customers continue to enjoy a high standard of service.

  • Changi Airport and DFS launching online liquor initiative

    Changi Airport and DFS launching online liquor initiative

    Changi Airport Group and DFS Group have launched the first luxury-focused Singapore online liquor store.

    Called iShopChangiWines.com, the store will offer duty- and GST-absorbed premium-priced wines, Champagnes, and sakes.

    Consumers can now purchase up to 30 liters of tax and duty-absorbed wines, Champagnes, and sakes even if they are not traveling. The new Singapore online liquor store offers more than 140 quality products from some of the world’s most sought-after brands, as well as DFS travel exclusives.

    “The launch of the new iShopChangiWines.com e-shopping site marks Changi Airport’s latest move in making shopping accessible to consumers even if they do not have a boarding pass to fly,” said airside concessions at Changi Airport Group senior VP Teo Chew Hoon. “Not only do they get to pick from a wide selection of premium products specially curated by DFS, they will also enjoy the privileges presented by Changi Rewards, the airport’s loyalty rewards program.”

    The new website and service kicks off with a series of on-ground activations around Singapore through a novel pre-teaser campaign titled #BestKeptSecretSG to spark curiosity. The campaign kicked off with a branded truck carrying empty wine bottles traveling around Singapore. Members of the public are encouraged to capture a photo of the truck and upload it on social media along with the hashtag: #BestKeptSecretSG. They can also participate in an ongoing contest on www.bestkeptsecret.sg to guess the number of empty wine bottles housed in the truck.

    “At DFS, we recognize that our consumers’ needs and shopping behavior continue to evolve and we are always seeking new ways to satisfy them,” said DFS Group GM Singapore Prashant Mahboobani. “The launch of iShopChangiWines.com is a significant milestone for DFS at Changi Airport as we bring our standards of quality and value, with added convenience to consumers.”

  • Online liquor sales boom in Vietnam

    Online liquor sales boom in Vietnam

    Vietnam has removed a proposed decree to prohibit online liquor sales, accepting that it goes against international trends. The bill, proposed by the Ministry of Health last year, would have prohibited online sales of beverages with an alcohol content of more than 15 percent. But legislators got into a heated debate over this regulation, with critics saying that it would go against international trends and challenge e-commerce development.

    The National Assembly (NA) Committee for Social Affairs on Thursday said it has removed the decree after listening to legislators’ views.

    Some new changes have been made in the latest version of the bill. The advertisement for beverages with less than 15 percent of the alcohol content will now be allowed on TV and radio.

    However, these advertisements must not be carried between 7-8 p.m. every day.

    The bill is set to be discussed and voted on at the end of the ongoing National Assembly session.

    Alcohol, especially beer, is widely consumed in Vietnam. Data collected by the Ministry of Health shows Vietnamese citizens consumed 305 million liters of liquor and 4.1 billion liters of beer in 2017, making it the biggest alcohol consumer in Southeast Asia and third biggest in Asia after Japan and China.

  • Supermarkets lose Liquor Sales

    Supermarkets lose Liquor Sales

    Independent liquor retailers took back around 130,000 customers from supermarket chains over the 12 months to December 2018, increasing their market share from 9.8 per cent to 12.9 per cent, according to research firm Roy Morgan.

    Supermarket-owned chains, including Woolworths Group’s BWS and Dan Murphy’s, Coles Group’s LiquorLand, First Choice and Vintage Cellars, as well as IGA and Aldi, lost around 1.8 per cent of the market over 12 month period, according to Roy Morgan’s Alcohol Retail Currency report.

    “While the big two supermarket chains are competing, it appears to be largely at the expense of Aldi, IGA and other supermarkets all of whom lost share over the last 12 months,” Norman Morris, industry communications director at Roy Morgan, said.

    “Our research shows a number of drivers of buying behaviour in this market, including proximity to other shops, low prices, an easily browseable range, special offers, expert staff knowledge and good service.”

    Coles Group bucked the trend as the only major retailer to gain share over the year, jumping from 16.5 per cent to 18.1 per cent.

    And while Woolworths Group remains the clear market leader, with almost half of the alcohol market (48.3 per cent), its Dan Murphy’s brand lost 4.2 per cent of share during the period.

    Woolworths said yesterday that while Dan Murphy’s sales momentum improved over the 13 weeks to March 31, 2019, it is still expecting its Endeavour Drinks group EBIT to be below the prior year as it focuses on improving its range, service and convenience for customers.

    Likewise, Coles noted its Liquorland brand has struggled with a subdued market and lower promotional intensity in the beer category, especially over the New Year’s Eve period, which it said underperformed.

  • Habitat by Honestbee expands choices

    Habitat by Honestbee expands choices

    Habitat by Honestbee has added two new outlets to its 15 existing eateries.

    The first, Hama Hama, is a seafood bar with Asian-centric small plates and a seasonal sharing menu, with oysters at its core.

    The second new offer is B Bar, located near the liquor aisle and serving classic drinks along with cocktails featuring local and Asian flavours. Mocktails are also available.

    Honestbee, the online grocery-delivery service, opened its 60,000sqft Habitat last November.  The full-scale supermarket hosts more than 20,000 Asian and global foods and ingredients as well as daily essentials, which can be purchased both online and offline.

  • The Macallan releases the first annual limited edition

    The Macallan releases the first annual limited edition

    The first in an annual, limited edition series, The Macallan Concept Number 1 was inspired by the whimsical world of surreal art, and celebrates world’s visionaries by daring to disrupt the whiskey making process. Following its Asia debut on 1st January 2019 in Singapore’s Changi International Airport, The Macallan Concept Number 1 will be made available in Hong Kong Hong Kong International Airport starting from 1st February 2019. Bringing together imagination and idealism to create a fantastical, sensorial world of whisky where anything and everything is possible, the label and packaging of The Macallan Concept Number 1 features a surrealistic interpretation of The Macallan’s Six Pillars -– the spiritual home, curiously small stills, the finest cut, exceptional oak casks, natural colour and peerless spirit.

    Created from whiskies matured first in sherry-seasoned oak casks and subsequently for an equal amount of time in ex-bourbon casks, The Macallan Concept Number 1 is a whisky crafted to explore maturation more imaginatively. Displaying characteristic notes of citrus fruits and ginger, it is a spirit that combines an unwavering passion for whisky with an unfailing mastery driven by bold and brave choices.

    Commenting on the uniqueness of this series, Macallan Master Distiller, Nick Savage says, “The Macallan Concept Number 1 is whisky reimagined, offering a compelling new sensory experience that rewards with every sip. The innovative process developed to produce this remarkable single malt pays tribute to the visionaries of the surreal art world and reflects our continuous search for excellence.”

    Adding further, Igor Boyadjian, Edrington Global Travel Retail Director, emphasises, “We’re proud to unveil the first release in The Macallan’s latest innovative travel retail-exclusive product range. By “breaking the norm”, The Macallan Concept Number 1 reinforces our commitment to offering exciting products to travellers and we’re confident this fresh innovation will prove attractive to travellers and collectors alike.”

    The Macallan Concept Number 1 is now available exclusively in Hong Kong, via duty free stores in Hong Kong International Airport, and in selected airports throughout Asia Pacific from February 2019 onwards.

  • Pernod Ricard Global Travel Retail announces new Vice President Marketing

    Pernod Ricard Global Travel Retail announces new Vice President Marketing

    Craig Johnson, currently Vice President Global Marketing, Absolut Vodka at The Absolut Company, is appointed to the position of Vice President Marketing of Pernod Ricard Global Travel Retail (PR GTR) from January 2019, reporting to Mohit Lal, CEO of Pernod Ricard Global Travel Retail. Johnson will be based in Pernod Ricard Global Travel Retail’s London headquarters and will also become a member of the PR GTR Executive Team.

    This organizational change will continue to build on the strong work achieved so far since the consolidation of the global travel team, by continuing to push category boundaries of what can be achieved within the channel and connect with travelers across the globe at different stages of the Travel Trail through innovative and meaningful communications.

    Craig Johnson, BA Engineering, Rochester Institute of Technology and MBA, The University of Connecticut, started his career at BIC in 1993, where he transitioned from engineering to marketing, before joining Allied Domecq Spirits USA in 1999 as Brand Director, Innovation & Advantage.

    Craig joined the Group at Pernod Ricard USA in 2004 as Brand Director and became Vice President Marketing, Spirits in 2010. He joined The Absolut Company in 2013 as Global Brand Director, Malibu, and was promoted to Global Marketing Director in late 2015.

    From January 2019 Craig is the Global Vice President Marketing for Global Travel Retail.

  • Vietnam liquor maker makes a loss, 4 years in a row

    Vietnam liquor maker makes a loss, 4 years in a row

    Nation’s leading liquor maker Halico has reported a loss of VND75 billion ($3.22 million) for 2018. With Vietnamese consumers moving towards foreign brands, the 120-year-old liquor maker, in which Vietnam’s second biggest brewery Habeco has 54.29 percent ownership and British multinational Diageo holds a 45.5 percent stake, Halico has reported losses for the fourth year in a row.

    It reported a loss of over VND20 billion ($859,780) in the fourth quarter of 2018, raising the total annual loss to VND75 billion ($3.22 million).

    In its annual statement for 2018, Halico’s board expressed doubts that the company can continue operating, with Vietnamese consumer tastes shifting to imported beer and foreign alcoholic products. It conceded that it has failed to capture younger consumer segments.

    In addition, Diageo has been unable to negotiate any substantial supply contracts with foreign partners, so the company has not been able to do well in exports.

    Furthermore, management costs have risen to over 60 percent of revenue. Despite a 30 percent rise in sales in 2018 (VND155 billion or $6.66 million), the difference was not able to compensate for expenses incurred.

    The Hanoi Liquor Joint Stock Company was originally a Hanoi winery, founded in 1898 and equitized in 2004 with initial charter capital of nearly VND50 billion ($2.15 million).

    In early 2011, Diageo Plc, a British multinational alcoholic beverages company, acquired an 18.67 percent stake in Halico for a total of VND800 billion ($34.4 million) from investment fund VinaCapital.

    Diageo is the world’s biggest liquor company, owning famous brands such as Johnnie Walker, Bailey and Smirnoff. It bought another 26.83 percent stake in 2012, hoping to cash in on the growing consumer market.

    Halico’s accumulated losses at the end of last year topped VND330 billion ($14.19 million), 1.6 times higher than its current charter capital at VND200 billion ($8.6 million).

  • Hennessy celebrates Chinese New Year by opening pop up store at Changi

    Hennessy celebrates Chinese New Year by opening pop up store at Changi

    Moet Hennessy is partnering with DFS Group in Hennessy pop-up store a Changi Airport celebrate Chinese New Year. The store, a Travel Retail Concept Exclusive, features interactive consumer experiences and will remain open until February 19. Located at the Terminal 3 Departure Hall, the pop-up experience, the only one of its kind globally. It invites travellers to “engage in a joyous reunion through experiences such as interactive digital games, Hennessy’s bottle engraving service, limited edition offers, as well as exclusive gifts with purchase,” the companies said in a statement.

    Travellers are also welcomed to test the Firecracker, a unique Hennessy cocktail, which will be available exclusively at the pop up.

    Hennessy collaborated with contemporary artist Guang-Yu Zhang to create an art piece centrestage in the pop up. The design, A Joyous Reunion, celebrates the love for nature, mastery of savoir-faire and spirit of conquest.

    Gallery of the pop up stores (6 images) :

    “Hennessy shares the dream of Harmony, from vine to grape to distillation to glass, from nature to people, Hennessy takes the best of nature and offers it to the Chinese people to celebrate this special moment,” said Guang-Yu Zhang.

    The also features on the limited-edition packaging that has been created for Hennessy XO, Hennessy VSOP and James Hennessy products.

    After purchase, customers at Changi are invited to use Hennessy’s first-ever engraving station at the pop-up store to add a personalised messages to their bottles.

    “At Hennessy, we are honoured to have collaborated with a world-class artist to deliver these beautiful, one-of-a-kind Chinese New Year limited-editions for our travellers,” said Moet Hennessy MD travel retail Asia Pacific, Vanessa Widmann.

    A rising star in the international art world, Guang-Yu Zhang grew up in Shanghai and graduated from Central Saint Martins College in London in 2012. In 2014, he was selected for the International Emerging Artists Exhibition at the Saatchi Gallery in London; that year, he also exhibited his work at the Tate Britain Museum in London. He is known for his unique fusion of Eastern and Western cultures and traditional and contemporary techniques.

  • New era for single malt whisky with Ailsa Bay’s launch in Australia

    New era for single malt whisky with Ailsa Bay’s launch in Australia

    Independent family-owned distiller, William Grant & Sons has announced the launch of Ailsa Bay in Australia. The single malt is the first whisky in the world to index ‘sweetness’. Following its successful launch in the United Kingdom and Nordics in 2016, Ailsa Bay will now be landing in Australia to serve and content all the Australian whisky enthusiasts.

    Ailsa Bay is created based on an industry-first “sweetness” index which enables the scientific measurement of sweetness.

    This complements a precise calculation of ‘peatiness’ to create a balance between smokiness and sweetness – all driven by advanced technology.

    This method was developed by Malt Master Brian Kinsman at William Grant & Sons.

    Alongside its liquid, Ailsa Bay’s packaging features dynamic artwork which takes its inspiration from the creativity of science, reflecting the boundary-pushing technology at its Girvan distillery.

    Ailsa Bay is available in Australia through Vintage Cellars, select First Choice stores only and Liquorland select stores in December.

  • Vietnam’s U18 liquor sales ban impractical, experts say

    Vietnam’s U18 liquor sales ban impractical, experts say

    Experts say it will be difficult to implement an age-based ban on selling liquor, better options are needed.

    They are also saying that an emphasis on education and raising awareness will have greater impact in dealing with the problem of liquor abuse.

    A draft bill on the prevention of dangers of alcohol being compiled by the Ministry of Health proposes a number of prohibitions, including: promotion in any manner of liquor with alcohol content of 15 degrees or above; usage of positive phrases like “medicinal alcohol”, “nutritious alcohol” on product labels; advertising of alcohol during television prime time (6-9 p.m.); sale of alcohol to persons under 18; and sale of alcohol on the internet.

    Kieu Anh Vu of law firm KAV Lawyers said it was very necessary to bring legal measures against the dangers of alcohol, because the harm it was causing was indisputable.

    Vu said he supported the draft bill’s ban on alcohol consumption by government officials, civil servants, and employees during working hours or between shifts during the working day; by operators of motorized vehicles; and by people under 18.

    “These regulations are appropriate to ensure social order, safety and health of the community,” he said.

    However, Vu was concerned about how age checks would be carried out. “Will vendors have the right to check people’s age by looking at their identity cards, or just by asking questions?”

    Psychologist Nguyen An Chat, on the same page as Vu, also questioned how alcohol sellers could correctly verify the age of each individual.

    “Some 15 year olds look very mature while some 20 year olds can look underage. Would everyone wishing to purchase alcohol have to produce identity documents?” he wondered.

    An online right?

    Lawyer Vu Tien Vinh, director of Bao An Law Firm, said: “Buying alcohol over the Internet is more convenient than going to shops or supermarkets. If online sale is prohibited, people can and will continue to buy alcohol through traditional channels.

    Vinh said that in reality, it was too easy for buyers to obtain alcohol via traditional channels such as supermarkets and other dealers. When consumers can buy alcohol anytime, anywhere, the ban on online sales will not have much of an impact on its consumption, he said.

    “Detecting online transactions on the sale of alcohol to punish with fines is very difficult. It will not be hard for consumers to get around this regulation,” Vinh added.

    Sociologist Trinh Hoa Binh concurred, saying identification of illegal alcohol sales online was very hard to do.

    “Internet sales are the current trend. Will the prohibition of selling alcohol online go against this?” asked psychologist researcher Nguyen An Chat.

    Given the implementation difficulties, Binh proposed that instead of prohibitive regulations, authorities should instead start with education, build a set of cultural values for the modern Vietnamese society that discourages alcohol abuse.

    Chat supported this. He said education should begin at home and continue in schools so that each person was aware of the danger of drinking, so that people would exercise restraint and control their consumption.

    Psychologist Khuat Thu Hong said many countries have faced difficulties in implementing regulations prohibiting or restricting the sale/use of alcohol, but over time, strict compliance has become the norm.

    “In Vietnam, for these regulations to be implemented well, close monitoring and regular communication on the harms of alcohol will be essential for the people to understand and co-operate,” said Hong.

    In Vietnam, about 800 deaths per year are related to the use of alcohol, including beer. Almost 30 percent of social order disruption cases are also related to alcohol consumption.

    In 2017, Vietnamese people spent close to $4 billion on alcohol. The cost of dealing with alcohol-related traffic accidents was  estimated at about one percent of the GDP the same year.

    The alcohol industry contributes about VND50 trillion ($2.17 billion) to the state budget a year and provides about 220,000 jobs directly or indirectly.

  • Lotte Liquor launches Fitz, a lighter beer for summer

    Lotte Liquor launches Fitz, a lighter beer for summer

    Lotte Liquor will launch its second beer brand Fitz Super Clear on June 1, the company said. Fitz Super Clear is a lager containing a relatively low 4.5 percent alcohol content. The company said Fitz is designed to serve as a light but refreshing alcoholic drink for the summer.

    “Fitz was developed with a focus to resolve a reputation that Korean beer is tasteless and bland,” the company said. “We tried to eliminate the unnecessary taste that is generated when the temperature and ingredients aren’t kept stable during the brewing process.”

    The beer uses the same “original gravity” method as Kloud products, which don’t add water in the brewing process. It also used the self-developed Super Yeast and enhanced the fermentation rate to 90 percent for a cleaner taste.

    The company launched Kloud in 2014. Kloud has 5 percent alcohol content and has a flavour similar to imported beers from European countries. It’s sometimes criticised for not being suitable for Korea’s somaek drinking culture, which mixes soju with beer.

    Fitz’s target customers are in their 20s and 30s. Kloud is for those who enjoy drinking alcohol while Fitz is for general gatherings because it is lighter and contains less alcohol content.

    Lotte Liquor invested 700 billion won (US$622.6 million) for a second beer manufacturing plant, which is scheduled to open in July. Once it opens, it will be able to produce up to 200,000 kiloliters (55.8 million gallons) of Fitz per year.

    The company aims to generate 90 billion won in sales for Kloud and 70 billion won for Fitz this year.

    The beer costs 1,147 won for a 500-millileter bottle.

  • Hard Liquor Helps E-Commerce Titans Take China’s Consumer Pulse

    Hard Liquor Helps E-Commerce Titans Take China’s Consumer Pulse

    Predicting the changing tastes of China’s consumers is becoming easier thanks to the country’s e-commerce giants, who monitor sales that can exceed US$17 billion in a single day.

    The country’s second-biggest web-based retail platform, JD.com Inc, already has dozens of new indexes tracking sales of products from liquor to appliances. Larger rival Alibaba Group Holding Ltd plans to publish its own spending gauges in coming months.

    Their data is vital to large global companies like Starbucks Corp and Wal-Mart Stores Inc that are looking for insights into what’s hot among China’s billion-plus consumers. Online shopping indexes reflect millions of transactions daily, whereas traditional consumer surveys can only test a tiny sample.

    “The ability to analyse and understand trends in online consumption has never been more important or more valuable,” said James Huang, big-data analytics director for the finance unit of Beijing-based JD.

  • Deau Cognac opens office in Shandong

    Deau Cognac opens office in Shandong

    Deau-Cognac-leadWith 40% of its business currently in Asia, and a new commercial office opened recently in Shandong Province, Tsing Tao, Deau Cognac now hopes to build on its relationships with key Asian retailers.

    To this effect, the brand will be exhibiting for the second time at the TFWA Asia Pacific Exhibition (Stand A02) and Conference, to continue its expansion into the Asia Pacific travel retail market.

    Olivier Hidier, Commercial Director, comments: “Last year was our first time exhibiting at TFWA AP, and we had such a good experience and received such positive feedback, that returning was a given.

    “The region is full of opportunities, but remains challenging to break into and secure a strong foothold. Currently, China represents the biggest share of our Asian business, so the recent slowdown in Chinese spend has been tough, but we are optimistic this will return.

    Privilège VSOP Cognac

    Deau will also be showing its Privilège cuvée – a unique blend of Cognacs, slowly matured in ageing cellars.

    “Opening our Shandong Province commercial office has enabled us to better service and support the market through our own dedicated sales development team that in turn works very closely with local distributors.”

    This year, Deau will be showcasing its Cognac Extra Black, which has been given a ‘facelift’ with a more premium black cover, and gift pack.

    “The demand for premium products in the region continues to be strong, so we thought returning to Singapore with a more high-end looking product was important,” adds Hidier.

    “The new look cover and gift pack is sure to catch the eye of passers-by, and will look amazing displayed in any retail environment.”

    Deau will also be showing its Privilège cuvée – a unique blend of Cognacs, slowly matured in ageing cellars. Aiming to enhance its perceived quality, the cuvée has also been improved, receiving an upgrade to both its look and taste.

    The front label has been replaced with an engraving, whilst the blend now sits as a superior VSOP – making it ideal for the region. Also perfect for travel retail are its two Tasting Boxes, beautifully presented, and enabling consumers to try either three, or all six of the main Deau Cognac expressions.

    “We may be a small brand in comparison to the main Cognac players, but we have a unique offering, which is quite exceptional, and one we feel is ideal for this channel,” adds Hidier.

    “We have seen success in the domestic markets, and we are now looking to replicate this in travel retail; it is a great showcase for further building awareness of our brand, and an excellent platform for which to go to the next level of growth.”