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Tag: facebook

  • Apple iPhone users sue Meta for allegedly stealing their personal data

    Apple iPhone users sue Meta for allegedly stealing their personal data

    When Apple started to allow iPhone users to opt-out of getting tracked by third-party apps with the App Tracking Transparency (ATT) feature last year, Facebook complained the loudest with CEO Mark Zuckerberg shelling out the big bucks it costs to run full-page ads in some big-time newspapers. And as it turned out, Zuckerberg knew exactly what was coming and as he figured, it was a disaster.
    According to the Electronic Frontier Foundation, in the year since the ATT rolled out, Facebook lost $10 billion in potential revenue. There is speculation that Facebook has come up with a way to help it generate the revenue it lost from Apple’s decision to roll out ATT. Just last month, we told you that Felix Krause, a former Google engineer, and a security researcher, alleged that Meta is tracking the keystrokes made by iOS users typing on Facebook’s in-app browser.
    Krause said that Facebook and its Instagram unit could use JavaScript to grab your credit card data, address, passwords, and more without your permission. Now comes word that two class action suits have been filed against Facebook parent Meta by three iOS users who are citing Krause’s allegations. The lawsuits were filed on behalf of all iOS users impacted and accuse Meta of committing several illegal actions, including:
    • The concealing of privacy risks.
    • Ignoring the privacy choices made by iOS users.
    • “Intercepting, monitoring, and recording all activity on third-party websites viewed in Facebook or Instagram’s browser.
    The plaintiffs claim that Meta used the data collected to collect “personally identifiable information, private health details, text entries, and other sensitive, confidential facts.” The users, whose information was allegedly stolen by Meta, had no idea that this was going on. The latest filing was made yesterday by California’s Gabriele Willis and Kerreisha Davis from Louisiana.
    Adam Polk, a lawyer, working for the law firm of Girard Sharp LLP, which is handling the case involving Willis and Davis, said it is important to stop Meta from continuing to hide their continued privacy invasions. The law firm also pointed out that in the past, Facebook (now Meta) had been fined $5 billion by the Federal Trade Commission (FTC).
    Polk said that “Merely using an app doesn’t give the app company license to look over your shoulder when you click on a link. This litigation seeks to hold Meta accountable for secretly monitoring people’s browsing activity through its in-app tracking even when they haven’t allowed Meta to do that.”
    The complaints related to the class action suit “revealed that Meta has been injecting code into third-party websites, a practice that allows Meta to track users and intercept data that would otherwise be unavailable to it.” Researcher Krause has determined that Meta uses code to override the wishes of Facebook users wanting to use their default browser forcing them to use Facebook’s in-app browser instead when using the app.
  • Meta brings Community Chats to Messenger and Facebook Groups

    Meta brings Community Chats to Messenger and Facebook Groups

    Meta has just announced it will launch a new feature in Facebook and Messenger, which will allow users to start group chats directly in these apps. Called Community Chats, the new feature will first be tested in Messenger and will expand to more Facebook Groups in the coming weeks.

    The ability to start Community Chats in Messenger should allows users to create a Facebook Group, start chats and audio channels, as well as invite other people to join their group all within the app. The new experience is a mix between Messenger and Facebook Groups, but it doesn’t seem to replace either, at least for the time being.

    There will be multiple options to start a chat for group members, like a specific topic, an event chat, a view-only broadcast chat for announcements, or admin-only chat that will keep the discussions between admins and moderators private.

    In addition, admins will be able to create audio channels to allow group members to share live commentary or receive real-time support. Members of a chat group will also have the option to enable video once they’re in the audio channel.

    According to Meta, the new Community Chats feature will be released alongside a solid suite of tools meant to help admins manage both chat and audio experiences much easier. Among these tools, Meta confirmed the suite will include moderation capabilities such as blocking, muting or suspending group members, and removing members or messages, as well as Admin Assist.

    Admin Assist seems to be one of more useful tools since it allows admins to set custom filters to automatically suspend users, remove reported messages, and stop message from ineligible authors or containing violating content from being send.

    Finally, all members of Community Chats will be able to report messages to group admins or directly to Meta, block users, as well as leave a chat at any time. As mentioned earlier, Community Chats are now being tested in Messenger, but they will be rolled out to Facebook Groups in the coming weeks too.

  • Facebook starts rolling out chronologically ordered Feeds

    Facebook starts rolling out chronologically ordered Feeds

    Facebook is gaining a new way for users to consume content from friends, Favorites, Pages and groups – a chronologically ordered Feed tab. Mark Zuckerberg posted a short demo of the feature on Thursday, saying it is one of the most requested features on Facebook.

    “One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feed tab where you can see posts from your friends, groups, Pages and more separately in chronological order. The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further,” posted Zuckerberg on Facebook.

    Furthermore, people will be able to create a Favorites list inside the Feeds tab, consisting of friends, pages and groups, in order to get to their favorite content faster and easier. This change is similar to what Meta has done with Instagram – the company announced a chronological Feed back in January, and rolled out the feature a couple of weeks later.

    The new Feed tab in Facebook is already rolling out to some users on Android and iOS. There’s a slight difference between the two operating systems – on Android the tab can be found at the top of the UI, while on iOS it is at the bottom. The fill rollout should take place over the course of next week.

     

  • Tech giants pay $220 million in taxes

    Tech giants pay $220 million in taxes

    Cross-borders platforms like Facebook and Google have paid VND5.1 trillion ($220 million) in taxes for the period between 2018 and 2021, says Finance Minister Ho Duc Phoc.

    He informed lawmakers in a report that by April 2021, Facebook had been taxed VND1.97 trillion; Google, VND1.9 trillion; and Microsoft, VND651 billion.

    The figures were 15 percent higher than Phoc’s report in March.

    Vietnamese authorities also collected VND735 billion from handling violations and tax avoidance by individuals and organizations providing cross-border digital and e-commerce services, the report said.

    Last year, Vietnam earned VND1.32 trillion from taxing cross-border platforms, up 15 percent from 2020.

    The General Department of Taxation said last year that Facebook, Google, Netflix, YouTube and other cross-border platforms were not fulfilling their tax obligations in Vietnam.

    Vietnam is also looking to tax online sellers, both on e-commerce platforms and social media, as e-commerce sales have been surging by double-digits in recent years.

    Phoc called for tightening regulations and upgrading the capacity of collectors in order to tackle tax evasion more effectively.

  • Facebook to charge 5 pct tax on Vietnam ads

    Facebook to charge 5 pct tax on Vietnam ads

    Facebook parent Meta will charge a 5 percent value added tax on all Vietnamese advertisements starting June 1 after assuring the government it will fulfill its tax obligations.

    Meta executives last week told Prime Minister Pham Minh Chinh that the company would register and pay tax as a foreign contractor doing business in Vietnam.

    Authorities have been calling for properly taxing tech giants like Meta and Google, pointing out they account for around 70 percent of the online advertisement market but use various means to evade tax.

    They taxed cross-border platforms a total of VND5 trillion ($218.5 million) between 2018 and last year.

  • Facebook pulls the plug on some services leading to less geolocation tracking

    Facebook pulls the plug on some services leading to less geolocation tracking

    Facebook will no longer be collecting data from a number of its geolocation services. Hence, features that previously tracked your real-time location, including Nearby Friends and weather alerts among others, will soon be discontinued (after May 31st, 2022).

    In a statement for The Verge, a representative from Meta – Facebook’s parent company – confirmed the “deprecation of some location-based services”. Nearby Friends and weather alerts will be the first to go, with location history and background location expected to follow suit in the immediate future.

    Originally, the information regarding the decision to terminate geolocation data collection was disclosed to users that utilize the aforementioned services through a notification. The official justification for the discontinuation is “low usage” on the users’ part.

    Not only will data no longer be gathered, but Facebook will delete any and all stored data on August 1st, 2022. Users will be able to download and view the data collected by the platform before that cut-off point via the Setting and Privacy menu.

    It should be noted that this does not mean Facebook will stop collecting geolocation data altogether. In line with the company’s data policy, said information will continue being gathered and processed, albeit for other “experiences”.

    This naturally raises some questions, but anyone hardly expected for Facebook to voluntarily give up on collecting so much valuable user data. Meta has come under fire in recent years for the way in which sensitive user information is being handled.

    This has led companies like Apple and governments alike to start implementing measures to safeguard user data, much to the distaste of Meta. For example, iOS enables users to both distort their geolocation and withhold it from Facebook altogether.

    In the end, Facebook will be Facebook and will always treat user data as an invaluable commodity. Whether they will continue to get away with it remains to be seen.

  • Facebook to abandon podcasts in favor of the metaverse

    Facebook to abandon podcasts in favor of the metaverse

    Starting June 3rd, Facebook will cease to offer support for podcasts on its platform. As soon as this week, users will no longer be able to upload new content, while Soundbites and the central audio hub will be fully discontinued shortly afterwards.

    As Bloomberg reports, this decision has come to light through a note Facebook shared with its partners. The same document also states that Facebook has no intention of officially alerting users of this move, leaving it up to content creators to do so in its stead.

    Subsequently, a Meta spokesperson confirmed all of this information before Bloomberg and reaffirmed the company’s long-term plan to “focus on the most meaningful experience”. For the time being, this seems to be Reels (Meta’s answer to the success of TikTok) and the still rather cryptic metaverse.

    Almost one year ago, Facebook made the move to enter the (somewhat crowded) podcast market via a plethora of new audio services. It seems this ambition has been short-lived.

    After the initial lukewarm reception of the new services and the subsequent stagnation, Facebook has decided to give up on podcasts altogether.

    The truth is that Facebook simply could not compete with the likes of Spotify and Apple Podcasts without going the extra mile. Both of the latter services have made concrete efforts over the years to solidify their position in the market.

    For example, they have implemented new features, created new ways of exploring podcasts (like Apple Podcasts’s Spotlight editorial franchise) and encouraged creators to produce exclusive content for their respective platforms.

    In stark contrast to this, Facebook instead decided to merely rely on their already established brand name – by all means a huge asset, but, ultimately, not enough. With Facebook gone, Apple and Spotify will reign supreme and will be sure to consolidate their dominant position on the podcast market, this time for good.

  • Facebook monthly users rise, as Meta’s growth stagnates

    Facebook monthly users rise, as Meta’s growth stagnates

    On April 27th, Meta released its first quarterly financial report for 2022. With it, the company manages to defy the gloomy expectations of consumers and investors alike. The key takeaway – more users, more revenue, less growth.

    One figure particularly stands out – 2.94 billion – the number of users that log into Facebook on a monthly basis. This is just one of the many indicators that Meta, despite ever stronger competition and the global challenges it is facing, is very much still holding on. The report also announced growth in other key areas like total revenue and ad prices.

    After a certain period of stagnation and loss of users, Facebook seems to be once again gaining some, albeit limited, traction. The number of daily users also showcases a 4% net increase on a yearly basis. This also comes in the aftermath of the suspension of the social media platform in Russia.

    Naturally, these revelations triggered a rise in Meta’s share prices, which rose by more than 15% following the announcement. This is no doubt a breath of fresh air for the company, especially after the rather disappointing financial report by Alphabet, the parent company of Google, for the same fiscal quarter. It should also be noted that Meta’s share prices had been steadily depreciating for some months now.

    Now would be a good time for a small disclaimer. The financial growth of Meta is indeed above analysts’ projections, but it is in fact slowing down. The roots of this stagnation run deeper than the war in Ukraine. Apple’s push for protecting the data of its users and increasingly more stringent data regulations (especially in the EU) are truly pushing the company’s business model to its limits.

    Reality Labs, the project that represents Meta’s grandest ambition – establishing the metaverse – still operates on a loss and contributed just 2.5% of the company’s revenue. All this calls into question whether Meta will have the means to sustain its own future, let alone pave the way for the one it aims to build for everyone else.

  • Leaked document warns that Facebook has no clue how it handles your data

    Leaked document warns that Facebook has no clue how it handles your data

    For years, the community’s main gripe with Facebook has been that it collects a lot of personal data, which it later sells to advertisers. And now, a leaked internal document obtained by Motherboard warns that the social media platform has no idea where all of its acquired user data is going or what it is being used for.

    The report was written last year by Facebook’s privacy engineers on the Ad and Business Product team, and its goal was to inform about the gaps in the way the platform processes personal information and to encourage a change in an attempt to protect the company from problems with privacy regulators in Europe, the US, India, and other countries.

    According to the engineers, the company will be unable to fully comply with regulator-imposed privacy laws that come from everywhere as a “tsunami” of new laws that impose restrictions. They stated, “We do not have an adequate level of control and explainability over how our systems use data, and thus we can’t confidently make controlled policy changes or external commitments such as ‘we will not use X data for Y purpose.’ And yet, this is exactly what regulators expect us to do, increasing our risk of mistakes and misrepresentation.”

    The reason for Facebook’s data privacy problem is that its systems mix first-party user data, third-party user data, and sensitive data together. To be even more understandable, the engineers used the metaphor of pouring a bottle of ink into a lake and then trying to return it to the bottle.

    The ink is a mix of all kinds of user data, and once “poured,” there are no ways to organize it to “only flow to the allowed places in the lake?”

    As the engineers pointed out, there is a “short-term” solution in the form of a new, unreleased service called “Basic Ads,” which, if implemented, will allow Facebook to comply with international regulations. The document reads, “When launched, Facebook users will be able to ‘opt-out’ from having almost all of their 3P and 1P data used by Ads systems – page likes, posts, friends list, etc.”

    The sad part is that the report also states that Basic Ads must be “launch-ready in Europe by January 2022.” January has come and gone, but this service hasn’t been released yet.

    Although Facebook declined to comment on this “short-term” solution, a representative of the company shared that Basic Ads is “an internal codename, and that the product will show that Facebook can build advertising that is relevant to users while preserving their privacy.

    In a statement to Motherboard, a Facebook spokesperson stated that the company is complying with privacy regulations. Also, it can’t be determined that the report shows non-compliance because it doesn’t describe the platform’s extensive processes and controls used to comply with privacy standards.

    The spokesperson also stated that regulations across the world introduce different requirements for the company to fulfill and that the document simply shows what measures the company is working on to be able to implement them.

  • Not being able to track you on iPhone could cost Facebook $12.8 billion in 2022

    Not being able to track you on iPhone could cost Facebook $12.8 billion in 2022

    As many of you probably know, Facebook was a loud critic of Apple’s App Tracking Transparency feature upon its announcement and release, and that has, surprise, surprise, a reason. In 2021, Facebook lost some money due to those privacy features, and the social media giant might lose an estimated $12.8 billion just because of ATT.

    App Tracking Transparency was launched back with iOS 14 in April of 2021, and it is a very useful privacy-related feature for iPhones. What it does is prevent third-party tracking to occur (of course, if you choose not to be tracked, which is what the majority of iPhone users chose anyway). This way, an app such as Facebook cannot track your activity online so that it can serve you with relevant ads.

    And Facebook has seen the impact of this. Almost 12 months after Apple’s launch of ATT, a new analyst now predicts the second year will cause major disruption to advertisers. Companies that rely on advertising, including Facebook, YouTube, and others, are estimated to collectively lose around $16 billion because of the feature.

    Towards the end of last year, Facebook’s Mark Zuckerberg reported the company would potentially see a $10 billion revenue hit for 2022. Well, it seems this number may be a bit higher, at least according to an analysis by research firm Lotame.

    According to the research, Apple’s App Tracking Transparency will continue to have an impact this year, but it should be lessening. Alongside the introduction of ATT, Apple also deprecated its old technology called IDFA (Identifier for Advertisers), which made it possible for third-party apps to track you across websites using an identifier and then serve you ads that you are more likely to buy something from.

    Despite that, Apple doesn’t wish death upon all advertisers, so the company introduced new frameworks to help advertisers, but this time, no personal tracking is used and the data is aggregated. This way, less relevant ads could be served to users.

    The report continues on to say that the collective impact for companies would be nearly $16 billion, and the company that’s going to lose the most is Facebook with an around 81% share of those $16 billion. Other companies expected to lose revenue are Snap, which could lose around $545 million, then Twitter with around $323 million. YouTube is also on the list of impacted companies, and there, the estimated revenue loss is around $2.2 billion.

    Pretty large sums, we might add. Interestingly enough, these sums represent in fact how much those companies and apps were actually relying on tracking you on the internet…

    The report also indicates that both Snap and Twitter have been quickly adapting to the situation, including using the new measurement systems provided by Apple, and these two companies don’t seem too troubled with it.

    Facebook has also stated that it will work to decrease its reliance on Apple. Earlier, the social media giant stated that it will look into other ways that advertisers can profit.

    But Apple’s App Tracking Transparency impact, at least according to the analysts, is going to decrease by the second half of 2022, and “other shocks” are expected to affect the advertising industry, but the report doesn’t delve into details on that.

    Facebook seems to have suffered the most from Apple’s ATT. You may remember earlier when Meta’s stock price drastically fell after Zuckerberg’s report on the revenue of the company and ATT. For those of you who are curious, currently, Meta’s share price sits at $214.99 (at the time of writing), dropping down from around $323 in February 2022 (before the report came out).

  • Facebook introduces a new way for you to create Reels

    Facebook introduces a new way for you to create Reels

    In another attempt to rival TikTok, Facebook now offers a new feature called “Sharing to Reels.” Sharing to Reels will allow creators to post directly to Facebook Reels from a third-party app.

    From now on, third-party app developers will be able to integrate “Sharing to Reels” directly into their apps, enabling users to post their Reels directly on Facebook via a “Reels” button.

    If you need to spice your Reels up before posting to Facebook, you will have access to Reels’ editing tools. So, in other words, you will be able to create Reels, modify them with some cool effects and stickers, and then post them directly to Facebook Reels.

    According to the tech giant, if you want to submit a short video to Facebook from another app, “Sharing to Reels” will eliminate the need to download the video first. Currently, Smule, a popular karaoke app, and the video editing apps VivaVideo and Vita have this new feature.

    “We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content,” reads part of the official announcement.

  • Ads on Facebook are starting to recover from Apple’s App Tracking Transparency effect

    Ads on Facebook are starting to recover from Apple’s App Tracking Transparency effect

    Recently, Facebook has been struggling with its market share as it predicted a $10 billion loss in revenue due to Apple’s App Tracking Transparency. However, the company might be starting to recover its ad revenue.

    For those of you who don’t know, with iOS 14.5, Apple introduced a feature dubbed App Tracking Transparency (ATT), which allowed iPhone and iPad users to opt-out of tracking of their activity for targeted ads. Before this change, apps could track you across websites in order to offer you relevant ads, but Apple’s feature prevented that. And, as you can imagine, a vast majority of iOS users decided they didn’t want to be tracked.

    Facebook was among the companies that vocally disagreed with ATT, accusing Apple of harming small businesses with the move. And, as we could see later, Facebook ended up suffering quite a lot from ATT, and its ad revenue dropped significantly.

    As nothing is without consequence in this world, Facebook’s share value then plummeted because investors started selling their Facebook stock.

    However, things seem to be starting to improve, at least according to some small businesses owners on Facebook or Instagram. Many small businesses are claiming that their ads are performing better than usual. The reason for this change is… surprise, surprise – unknown at the moment.

    Earlier, Meta stated that it is working on adapting its advertisement systems to the new situation, so they can maximize the performance of ads. At the same time, many advertisers are reportedly still skeptical, but Meta seems to be working hard to maintain the improvement.

  • Some users are locked out of FB account if they didn’t to set up Facebook Protect

    Some users are locked out of FB account if they didn’t to set up Facebook Protect

    At the beginning of this month, some Facebook users received an email from the company to enable Facebook Protect for their accounts. However, many people seem to have ignored the email, as some generally thought it was just spam, in failing to activate Facebook Protect, some people are now locked out of their accounts.As you may have heard, not everyone has gotten emails urging them to enable Facebook Protect. According to Meta, this feature is specifically targeted at journalists, people who could generally be targeted by malicious users, including human rights activists and government officials. Emails urging them to activate Facebook Protect were coming from [email protected] and generally could have been ignored as spam.

    However, the emails were legitimate. Users had until March 17 to sign up for Facebook Protect, which is, long story short, a two-factor authentication system to improve the security of Facebook accounts. The emails that were sent had a link to sign up for Facebook Protect.

    And now, it seems some of the users who didn’t sign up (but had received the email) have trouble logging into their accounts and getting back on Facebook. Reportedly, Facebook has given info to the affected users on how to get back to their accounts, but it seems that it is not working for everyone. Some of the users took it to Twitter in order to get a fix for the situation.

    Facebook’s Head of Security Policy at Meta, Nathaniel Gleicher, has acknowledged the issue on Twitter and has announced they are working on the cases where people have been locked out of their Facebook accounts and trying to fix the issues.

    Generally, Facebook (as well as any other platform) recommends every user use two-factor authentication for their accounts for security reasons. However, the Facebook Protect program is specifically designed for people who are more likely to get attacked by hackers in comparison to the average Facebook user.

    For the regular user, no action is required unless you’re prompted by Facebook to enroll in Facebook Protect. It is a program that helps the set group of people to have stronger account security protections, such as two-factor authentication, but at the same time, monitors for potential hacking threats.

    The program was first tested in 2018 and expanded in 2020 in the United States. The global expansion of Facebook Protect started in September of 2021. According to a blog post by Meta on the topic, back in December, around 1.5 million accounts have the Facebook Protect feature enabled.

    Basically, it makes two-factor authentication easier and provides a better user experience and support, according to Meta. A similar requirement is related to Page admins that have enrolled Pages. They are required to go through Page Publishing Authorization to ensure the security of the Page. This process has to be made regardless of whether the individual Page admin has decided to enroll in the Facebook Protect program or not.

    It seems that Facebook is trying to step up its game when it comes to security on the social media platform, but not only that: as we reported recently, it is also actively fighting misinformation in an attempt to make the platform safer. The thing is, you probably have heard that in the past, Facebook has been heavily criticized for allowing misinformation to spread on there, and since then, the company has worked to prevent it.

    The latest step that Facebook has taken in this direction is a new set of group Admin tools aimed at preventing misinformation.

  • Facebook fights misinformation with new set of group tools

    Facebook fights misinformation with new set of group tools

    Meta’s Facebook announced that it has taken another step in trying to prevent misinformation from spreading by launching a new set of tools for group admins. These new features are not only meant to identify false information, but they will also help reduce admin workload and, ultimately, make them more efficient while they manage their groups.

    The first and most important new feature introduced this week is the ability through Admin Assist to automatically decline incoming posts that contain false information. Secondly, the “mute” functionality has been further improved and renamed to “suspend,” so admins and moderators can now temporarily suspend group members from posting, commenting, reacting, participating in a group chat, and creating or entering a Room in a group, not just mute them.

    To help admins manage their groups much easier, Facebook added a new feature that enables them to automatically approve or decline member requests, based on specific criteria. Also, the Admin Home design has been updated with a new overview page on desktop, a new layout, and an insights summary on mobile.

    Furthermore, Facebook announced it has added QR codes support, which will allow admins to download or copy/paste from the Share menu and advertise their groups. When scanned, people will be directed to the group’s About game where they can join or request to join. Also, a new option for admins to send invites via email to invite people to join their groups has been added too.

  • If you receive a Facebook email for enabling Facebook Protect, don’t worry

    If you receive a Facebook email for enabling Facebook Protect, don’t worry

    If you receive an email or have recently received an email from Facebook telling you to enable Facebook Protect, or you will be locked out of your account, don’t worry. The email is indeed from Facebook, and it isn’t a phishing attempt, as many have thought. Facebook recently began sending such emails to some of its users. Facebook Protect is an additional level of security for higher-risk accounts like journalists and activists, and is currently available only for some users.

    In the email you received or may receive, Facebook requires you to activate Facebook Protect before/by March 17, 2022. Facebook further explains that it wants you to enable Facebook Protect because your account ‘has the potential to reach a lot more people than an average Facebook user,’ and, because of that, you might become a target for hackers. As the email says, “Hackers are often motivated to attack accounts that have a lot of followers, run important Pages, or hold some community significance.”

    Because many people thought that the Facebook Protect emails were phishing attempts, Nathaniel Gleicher, Meta’s head of security policy, confirmed in a tweet that the emails were indeed coming from Facebook. He said, “Confirming that it’s an enrollment notice from us.”

    As to why Facebook sends emails that make you enable Facebook Protect, Gleicher stated, “Because this is mandatory for highly targeted users like journalists, activists, etc., we’re also sending notices off-platform to the people who may not use the platform as often so they don’t miss the notice and lose access to Facebook.”

    The Facebook emails contain a link that, when clicked, takes you to the Facebook Protect setting. But, although it has been confirmed that these emails are coming from Facebook, you may not want to click on any links, just for safe measure. If you’ve received such an e-mail, you can go to the Facebook app and then go to Settings & Privacy. After that, click Settings and go to the settings within Facebook “Settings & Privacy,” then click “Settings,” and after that, “Security and Login.” Find Facebook Protect and click “Next,” and follow the on-screen instructions until the process is completed.