- The concealing of privacy risks.
- Ignoring the privacy choices made by iOS users.
- “Intercepting, monitoring, and recording all activity on third-party websites viewed in Facebook or Instagram’s browser.
Tag: facebook
-

Facebook to charge 5 pct tax on Vietnam ads
Facebook parent Meta will charge a 5 percent value added tax on all Vietnamese advertisements starting June 1 after assuring the government it will fulfill its tax obligations.
Meta executives last week told Prime Minister Pham Minh Chinh that the company would register and pay tax as a foreign contractor doing business in Vietnam.
Authorities have been calling for properly taxing tech giants like Meta and Google, pointing out they account for around 70 percent of the online advertisement market but use various means to evade tax.
They taxed cross-border platforms a total of VND5 trillion ($218.5 million) between 2018 and last year.
-

Leaked document warns that Facebook has no clue how it handles your data
For years, the community’s main gripe with Facebook has been that it collects a lot of personal data, which it later sells to advertisers. And now, a leaked internal document obtained by Motherboard warns that the social media platform has no idea where all of its acquired user data is going or what it is being used for.
The report was written last year by Facebook’s privacy engineers on the Ad and Business Product team, and its goal was to inform about the gaps in the way the platform processes personal information and to encourage a change in an attempt to protect the company from problems with privacy regulators in Europe, the US, India, and other countries.
According to the engineers, the company will be unable to fully comply with regulator-imposed privacy laws that come from everywhere as a “tsunami” of new laws that impose restrictions. They stated, “We do not have an adequate level of control and explainability over how our systems use data, and thus we can’t confidently make controlled policy changes or external commitments such as ‘we will not use X data for Y purpose.’ And yet, this is exactly what regulators expect us to do, increasing our risk of mistakes and misrepresentation.”
The reason for Facebook’s data privacy problem is that its systems mix first-party user data, third-party user data, and sensitive data together. To be even more understandable, the engineers used the metaphor of pouring a bottle of ink into a lake and then trying to return it to the bottle.
The ink is a mix of all kinds of user data, and once “poured,” there are no ways to organize it to “only flow to the allowed places in the lake?”
As the engineers pointed out, there is a “short-term” solution in the form of a new, unreleased service called “Basic Ads,” which, if implemented, will allow Facebook to comply with international regulations. The document reads, “When launched, Facebook users will be able to ‘opt-out’ from having almost all of their 3P and 1P data used by Ads systems – page likes, posts, friends list, etc.”
The sad part is that the report also states that Basic Ads must be “launch-ready in Europe by January 2022.” January has come and gone, but this service hasn’t been released yet.
Although Facebook declined to comment on this “short-term” solution, a representative of the company shared that Basic Ads is “an internal codename, and that the product will show that Facebook can build advertising that is relevant to users while preserving their privacy.
In a statement to Motherboard, a Facebook spokesperson stated that the company is complying with privacy regulations. Also, it can’t be determined that the report shows non-compliance because it doesn’t describe the platform’s extensive processes and controls used to comply with privacy standards.
The spokesperson also stated that regulations across the world introduce different requirements for the company to fulfill and that the document simply shows what measures the company is working on to be able to implement them.
-

Not being able to track you on iPhone could cost Facebook $12.8 billion in 2022
As many of you probably know, Facebook was a loud critic of Apple’s App Tracking Transparency feature upon its announcement and release, and that has, surprise, surprise, a reason. In 2021, Facebook lost some money due to those privacy features, and the social media giant might lose an estimated $12.8 billion just because of ATT.
App Tracking Transparency was launched back with iOS 14 in April of 2021, and it is a very useful privacy-related feature for iPhones. What it does is prevent third-party tracking to occur (of course, if you choose not to be tracked, which is what the majority of iPhone users chose anyway). This way, an app such as Facebook cannot track your activity online so that it can serve you with relevant ads.
And Facebook has seen the impact of this. Almost 12 months after Apple’s launch of ATT, a new analyst now predicts the second year will cause major disruption to advertisers. Companies that rely on advertising, including Facebook, YouTube, and others, are estimated to collectively lose around $16 billion because of the feature.
Towards the end of last year, Facebook’s Mark Zuckerberg reported the company would potentially see a $10 billion revenue hit for 2022. Well, it seems this number may be a bit higher, at least according to an analysis by research firm Lotame.
According to the research, Apple’s App Tracking Transparency will continue to have an impact this year, but it should be lessening. Alongside the introduction of ATT, Apple also deprecated its old technology called IDFA (Identifier for Advertisers), which made it possible for third-party apps to track you across websites using an identifier and then serve you ads that you are more likely to buy something from.Despite that, Apple doesn’t wish death upon all advertisers, so the company introduced new frameworks to help advertisers, but this time, no personal tracking is used and the data is aggregated. This way, less relevant ads could be served to users.
The report continues on to say that the collective impact for companies would be nearly $16 billion, and the company that’s going to lose the most is Facebook with an around 81% share of those $16 billion. Other companies expected to lose revenue are Snap, which could lose around $545 million, then Twitter with around $323 million. YouTube is also on the list of impacted companies, and there, the estimated revenue loss is around $2.2 billion.
Pretty large sums, we might add. Interestingly enough, these sums represent in fact how much those companies and apps were actually relying on tracking you on the internet…
The report also indicates that both Snap and Twitter have been quickly adapting to the situation, including using the new measurement systems provided by Apple, and these two companies don’t seem too troubled with it.
Facebook has also stated that it will work to decrease its reliance on Apple. Earlier, the social media giant stated that it will look into other ways that advertisers can profit.
But Apple’s App Tracking Transparency impact, at least according to the analysts, is going to decrease by the second half of 2022, and “other shocks” are expected to affect the advertising industry, but the report doesn’t delve into details on that.
Facebook seems to have suffered the most from Apple’s ATT. You may remember earlier when Meta’s stock price drastically fell after Zuckerberg’s report on the revenue of the company and ATT. For those of you who are curious, currently, Meta’s share price sits at $214.99 (at the time of writing), dropping down from around $323 in February 2022 (before the report came out).
-

Some users are locked out of FB account if they didn’t to set up Facebook Protect
At the beginning of this month, some Facebook users received an email from the company to enable Facebook Protect for their accounts. However, many people seem to have ignored the email, as some generally thought it was just spam, in failing to activate Facebook Protect, some people are now locked out of their accounts.As you may have heard, not everyone has gotten emails urging them to enable Facebook Protect. According to Meta, this feature is specifically targeted at journalists, people who could generally be targeted by malicious users, including human rights activists and government officials. Emails urging them to activate Facebook Protect were coming from [email protected] and generally could have been ignored as spam.
However, the emails were legitimate. Users had until March 17 to sign up for Facebook Protect, which is, long story short, a two-factor authentication system to improve the security of Facebook accounts. The emails that were sent had a link to sign up for Facebook Protect.
And now, it seems some of the users who didn’t sign up (but had received the email) have trouble logging into their accounts and getting back on Facebook. Reportedly, Facebook has given info to the affected users on how to get back to their accounts, but it seems that it is not working for everyone. Some of the users took it to Twitter in order to get a fix for the situation.
Facebook’s Head of Security Policy at Meta, Nathaniel Gleicher, has acknowledged the issue on Twitter and has announced they are working on the cases where people have been locked out of their Facebook accounts and trying to fix the issues.
Generally, Facebook (as well as any other platform) recommends every user use two-factor authentication for their accounts for security reasons. However, the Facebook Protect program is specifically designed for people who are more likely to get attacked by hackers in comparison to the average Facebook user.
For the regular user, no action is required unless you’re prompted by Facebook to enroll in Facebook Protect. It is a program that helps the set group of people to have stronger account security protections, such as two-factor authentication, but at the same time, monitors for potential hacking threats.
The program was first tested in 2018 and expanded in 2020 in the United States. The global expansion of Facebook Protect started in September of 2021. According to a blog post by Meta on the topic, back in December, around 1.5 million accounts have the Facebook Protect feature enabled.
Basically, it makes two-factor authentication easier and provides a better user experience and support, according to Meta. A similar requirement is related to Page admins that have enrolled Pages. They are required to go through Page Publishing Authorization to ensure the security of the Page. This process has to be made regardless of whether the individual Page admin has decided to enroll in the Facebook Protect program or not.
It seems that Facebook is trying to step up its game when it comes to security on the social media platform, but not only that: as we reported recently, it is also actively fighting misinformation in an attempt to make the platform safer. The thing is, you probably have heard that in the past, Facebook has been heavily criticized for allowing misinformation to spread on there, and since then, the company has worked to prevent it.
The latest step that Facebook has taken in this direction is a new set of group Admin tools aimed at preventing misinformation.



