Retail News CRM

Tag: Footwear

  • Honda and Onitsuka Tiger Debut Concept Motorcycle and Apparel in Milan

    Honda and Onitsuka Tiger Debut Concept Motorcycle and Apparel in Milan

    Honda and Japanese fashion brand Onitsuka Tiger have launched a collaboration to bring together motorcycles and fashion, debuting a concept motorcycle and apparel line in Milan on September 23, 2026.

    The centerpiece is the Onitsuka Tiger Honda Mid Sports Concept motorcycle, which held its world premiere during Onitsuka Tiger’s Spring/Summer 2027 show at Milan Fashion Week. Based on a mid-displacement sports model, the bike features Tiger Yellow as its base color, bold black stripes on both sides, and black wheels with Tiger Yellow accents and both brands’ logos.

    Onitsuka Tiger also unveiled footwear and apparel incorporating Honda’s motorcycle Wing Mark emblem, with designs inspired by motorcycle culture.

    Translating Mobility Into Apparel Foot traffic

    For fashion labels in high-rent urban corridors across Asia and Europe, mobility collaborations offer an avenue to younger male consumers who shop apparel less frequently. Through the deal, Onitsuka Tiger gains access to Honda’s motoring heritage. It applies that industrial brand equity directly to footwear and street apparel.

    Honda is using European fashion runways to reach demographics outside traditional dealership networks. The automaker wants to broaden city rider adoption. Instead of relying solely on speed and engineering metrics, it is packaging two-wheelers as lifestyle design objects.

    Shared Industrial Roots in Postwar Japan

    Both enterprises trace their origins to postwar industrial expansion in Japan. Honda was founded in 1948, and Onitsuka Tiger started in Kobe in 1949. Each business expanded globally over seven decades by anchoring manufacturing in specialized product engineering.

    The Milan presentation linked those corporate histories through physical product design. Staging the bike during the September 22 to 28 fashion calendar put mechanical hardware directly before international department store buyers and fashion media.

    Commercial Pipeline and Product Rollout

    Retail distribution details, production timelines, and pricing brackets for the co-branded footwear and apparel collections align with the Spring/Summer 2027 commercial cycle. Neither manufacturer has disclosed dealership availability or road-homologation plans for the Mid Sports Concept motorcycle.

  • Rebel Opens 3,000Sqm Flagship Store in Hobart

    Rebel Opens 3,000Sqm Flagship Store in Hobart

    Rebel opened its largest Tasmanian store on Murray Street in Hobart in September 2026, spanning 3,000 square metres across two floors. The flagship created more than 40 jobs.

    The two-level site replaces a former H&M location in the central business district. It brings the sporting goods chain to three outlets across the state alongside existing stores in Rosny Park and Launceston.

    Interactive format on Murray Street

    This Hobart flagship is the retailer’s second Rebel Customer Experience format in Tasmania. An interactive football zone lets shoppers test boots and equipment before paying. The store also stocks gear for cricket, basketball and Australian rules football.

    Shelf space leans heavily into Tasmanian Devils teamwear and guernseys ahead of the state entering the Australian Football League. Dedicated testing zones help defend physical store sales against online sports apparel retailers.

    Shifting footprints across regional centres

    Athletic specialty stores face rising occupancy costs in central business districts, yet taking over vacated department and fast-fashion spaces provides pre-built foot traffic. For landlords, experiential sporting anchors balance slowing apparel footfall in secondary city centres.

    Conversion rates must stay high to justify multi-level rents. Interactive zones increase customer dwell times, but they require higher staffing ratios on the floor to manage testing areas and equipment fittings.

    Five-year expansion targets 70 stores

    Super Retail Group appointed Jenny Child as managing director of Rebel earlier in 2026. Store portfolio expansion sits at the centre of the brand’s capital deployment.

    We know how passionate Tasmanians are about sport and with the state’s first AFL team on the horizon, there’s never been a more exciting time to open a store of this scale in Hobart.

    Hobart’s opening kicks off a five-year development cycle aimed at mid-sized and regional hubs. Rebel currently operates 39 regional locations across Australia. It plans to scale that network to 70 sites by June 2031 across RCX, foundation and compact formats.

    Next openings in the pipeline

    Rollout schedules over the next four quarters will determine how quickly Rebel opens the remaining 31 regional sites to meet its June 2031 target.

  • Gucci Shifts Sneaker Manufacturing to China in Break with Tradition

    Gucci Shifts Sneaker Manufacturing to China in Break with Tradition

    Gucci has begun manufacturing new sneaker models in China this season, departing from its longstanding practice of producing all footwear within Italy.

    The move by parent group Kering marks the first time the luxury house has placed assembly of select athletic footwear lines directly into Chinese manufacturing hubs, targeting supply chain efficiency and regional technical capabilities.

    Shifting the European Production Model

    European luxury houses have historically defended the ‘Made in Italy’ label as a core pricing pillar. Gucci’s pivot to Chinese production lines reflects the technical dominance Asian facilities hold over complex athletic shoe construction. Technical footwear demands specialised tooling, bonding agents, and synthetic mesh engineering that Italian artisan workshops rarely handle at volume.

    Kering, Gucci’s parent group, faces pressure to improve margins while defending market share in mainland China. Producing sneakers closer to Asian supply networks cuts shipping times and lowers unit assembly costs on high-turnover casual lines.

    Brand Equity and Consumer Perception

    Consumer reaction across Asia will test how rigid luxury buyers remain regarding country-of-origin labels. Chinese luxury consumers increasingly prioritise product quality, technical execution, and brand relevance over traditional European manufacturing stamps. Younger buyers who purchase luxury streetwear sneakers evaluate comfort and silhouette ahead of heritage claims.

    Other luxury competitors will watch the rollout closely. If Gucci maintains its retail price points without consumer backlash, rival houses will accelerate their own offshore manufacturing plans for technical categories. If shoppers resist, Gucci risks diluting the prestige that supports its footwear margins.

    Supply Chain Realignment

    Sourcing sneaker production in China shortens logistics cycles between Asian factories and regional flagship stores. Direct domestic distribution lowers tariffs and inventory lead times across key East Asian markets.

    Italy will retain production for Gucci’s formal leather shoes, handbags, and core ready-to-wear collections. Segmenting technical streetwear from traditional leather goods allows the brand to split its manufacturing strategy without abandoning its Tuscan heritage entirely.

    The Road Ahead for Footwear Lines

    Gucci plans to distribute the first Chinese-assembled sneaker models across global wholesale and retail channels over the coming season. Sell-through rates across department stores and flagship boutiques will dictate whether Kering expands Asian production into additional accessory categories.

  • JD Sports Sales Dip Globally as Asia Pacific Delivers 10.7% Organic Growth

    JD Sports Sales Dip Globally as Asia Pacific Delivers 10.7% Organic Growth

    JD Sports lifted organic sales in Asia Pacific by 10.7 per cent in the six months to August 1. It was the retailer’s sole expanding region globally.

    Total group revenue dipped 0.7 per cent to $11.1 billion (£5.89 billion) during the half-year period. Weaker consumer spending across larger Western markets weighed on the top line.

    Asia Pacific Leads Organic Revenue

    North America generated the largest share of group receipts. However, regional demand slowed compared with previous reporting periods. Asia Pacific bucked that trend with double-digit organic expansion while other divisions contracted.

    Brick-and-mortar shopping drove the regional gain. The company opened six stores across Asia Pacific in the half-year, lifting same-store receipts through event-driven sports merchandise sales.

    “We remained focused on ‘controlling the controllables’ – progressing our strategy at pace while maintaining tight cost and capital discipline,” said Régis Schultz, chief executive of JD Sports.

    Store Expansion and Footfall Dynamics

    Stores remain central to the JD Sports operating model, generating 79 per cent of group turnover during the period. Organic e-commerce sales rose 5.2 per cent.

    For landlords across Asia, the numbers confirm steady footfall demand for multi-brand athletic anchors. Standalone mono-brand stores face margin volatility. In contrast, multi-brand formats draw wider traffic by consolidating footwear lines under one roof.

    Local wage pressure and fit-out inflation still threaten store expansion. Managing occupancy costs across prime retail hubs will determine whether new sites generate positive returns on capital over the next cycle.

    Product Mix Shifts to Apparel

    Category diversification provided extra sales insulation. Apparel and accessories climbed to 36 per cent of total group sales. Demand grew for technical running gear and newly introduced shoe silhouettes.

    A push into higher-margin apparel gives the retailer flexibility against footwear supply bottlenecks from major athletic brands. Regional rivals have also built up non-footwear inventory to defend transaction values against cautious discretionary spending.

    Earnings Rebound and Regional Headwinds

    Group pre-tax profit rose nearly 75 per cent to $454 million, up from $260 million a year earlier. The prior-year figure had absorbed a $307 million one-off charge that suppressed net earnings.

    World Cup demand lifted regional merchandise sales, helping offset softer retail sentiment in Australia and New Zealand. The next test comes in the second half, when tournament sales cycles fade and the retailer must sustain full-price sell-through rates across its Asia-Pacific stores.

  • Dr. Martens Launches Global Brand Campaign to Reverse Two Years of Revenue Declines

    Dr. Martens Launches Global Brand Campaign to Reverse Two Years of Revenue Declines

    Dr. Martens will launch a global brand campaign on September 24 to reverse two straight years of declining sales and an 83.3 per cent drop in its share price.

    Annual revenue fell 8.2 per cent to £787.6 million in fiscal 2025. Over the same period, earnings before interest, tax, depreciation and amortisation dropped 40.8 per cent to £117 million.

    This marketing push anchors the Levers for Growth turnaround plan, which followed an operational restructuring completed in 2024. Chief brand officer Carla Murphy is leading the creative repositioning around the slogan “What makes your sole bounce?” Chief executive Ije Nwokorie recruited Murphy from Adidas in July 2025. The media rollout combines out-of-home displays, social video formats and cultural events featuring American actress Chloë Sevigny, Japanese comedian Naomi Watanabe and British musician Jordan Stephens.

    Shifting from wholesale exposure

    Consumer purchase frequency is the primary target. Sales have bottlenecked partly because the brand’s classic air-cushioned boots simply last too long. Footwear operators across the Asia-Pacific region and North America also face softer discretionary spending. Euromonitor projects slow volume growth across global footwear and apparel through 2030. For department stores and wholesale partners, the shift toward direct storytelling and category extensions will decide whether floor space yields repeat foot traffic or stagnant stock.

    Rivals in casual and heritage footwear rely heavily on rapid fashion collaborations to keep unit velocity high. Dr. Martens tested this approach during London Fashion Week with capsule partnerships alongside Chopova Lowena, Labrum and Goyagoma to elevate design credentials above basic workwear utility. That strategy carries commercial risks. The brand could alienate core subcultural buyers while chasing broader casual spend against athletic giants with vastly larger marketing budgets.

    Financial pressure mounts

    Steep contractions across major geographic divisions forced the new marketing drive. Fiscal 2024 revenue declined 9.8 per cent year-on-year to £877.1 million, driven by weaker wholesale ordering in the United States. EBITDA fell 19 per cent, sliding from £245 million to £197.5 million.

    “Brands don’t shape communities; communities shape themselves,” said Murphy.

    Management must now prove whether higher marketing expenditure can stabilise direct-to-consumer order books ahead of the winter trading quarter and the next fiscal reporting period.

  • Frasers Group Extends 65-Cent Takeover Bid for Accent Group to January 2027

    Frasers Group Extends 65-Cent Takeover Bid for Accent Group to January 2027

    Frasers Group extended its hostile on-market takeover bid for Australia’s Accent Group on Friday. Shareholders now have until January 29, 2027 to accept the cash offer of 65 cents per share.

    The London-listed retail conglomerate already controls 22.9 per cent of Accent. It wants to buy every remaining share listed on the Australian Securities Exchange.

    Under the revised schedule announced through broker Barrenjoey Markets, the acceptance deadline shifts from September 30 to 4:00pm Sydney time on January 29. All other financial terms remain unchanged at 65 cents per ordinary share.

    Board Resistance and Turnaround Friction

    Accent’s board has urged shareholders to reject the approach from the start. Directors labelled the 65-cent valuation insufficient and opportunistic. They warned investors that tendering stock forfeits future dividend streams and upside from the retailer’s 2030 strategic growth plan.

    Frasers argues that current leadership broke the business model. Christopher Wootton, a director at Frasers, stated that the group has significant concerns regarding Accent’s strategic direction and performance under chairman Lawrence Myers and the incumbent executive team.

    Ashley’s group has also demanded that Myers step down from the board. Frasers backs the footwear and apparel brands across Accent’s network, but it insists the business needs hands-on operational restructuring rather than standalone turnaround promises.

    Earnings Pressure Across the Australian Footwear Network

    Trading numbers have put Accent under heavy scrutiny. The Melbourne-headquartered retailer recorded $1.64 billion in sales for fiscal 2026, but finished the financial year with a net loss of $13.8 million.

    This playbook matches the standard Frasers takeover blueprint across the Asia-Pacific retail market. The company builds a blocking minority stake, waits for margin compression or losses, and tables a low-premium cash bid to squeeze institutional holders.

    For Australian retail landlords and rival apparel chains, prolonged ownership battles create operational paralysis. Store network optimisation, lease renewals, and capital expenditure decisions slow down while executives defend against board spills and creeping takeovers.

    Timeline of the On-Market Pursuit

    The takeover fight started on June 15, 2026, when Frasers lodged its initial bidder’s statement on the ASX after amassing its 22.9 per cent holding. A supplementary bidder’s statement followed on August 10 to address technical offer disclosures.

    Barrenjoey Markets registered the extension notice with the ASX on September 18. The revision keeps the offer active through holiday trading and forces Accent’s board to defend its interim performance numbers in the middle of the takeover window.

    Shareholders face a four-month wait until the January 29, 2027 closing bell. Market attention now turns to whether Frasers lifts its 65-cent price or attempts a formal boardroom challenge at the upcoming annual general meeting.

  • Guangzhou Fashion Label Mithridate Plans Retail Expansion and Footwear Push

    Guangzhou Fashion Label Mithridate Plans Retail Expansion and Footwear Push

    Guangzhou fashion label Mithridate will open new physical stores this year. It is also expanding into commercial accessories and footwear categories.

    The Chinese brand announced the retail push alongside its Spring 2027 ready-to-wear runway presentation at London Fashion Week.

    Store Openings and Category Growth

    Management is using the international runway schedule to back a broader commercial build-out. Creative director Daniel Fletcher confirmed the label will add brick-and-mortar locations this year to capture domestic and regional demand.

    Teams spent recent seasons developing production lines for shoes and accessories. Those categories carry higher margins and faster replenishment cycles than runway garments.

    “We have new stores opening this year, we’re really growing, and when you look at what we’re doing with accessories and shoes, categories that have taken some time to develop, the ambition is big,” Fletcher said.

    Runway Format and Product Lineup

    Its latest women’s and men’s collection mixed British tailoring with casual separates to anchor the retail mix. Looks included Victorian-style uniform tailoring, bubble-hem party dresses and headwear designed by milliner Noel Stewart.

    Commercial pieces centered on British preppy sportswear. Offbeat rugby jerseys, ribbed polos, school-style scarves, striped micro shorts and relaxed studded denim formed the core line for retail distribution.

    Shifting Playbook for Chinese Labels

    Chinese independent designer houses have overhauled their expansion strategies over the past two seasons. Instead of relying solely on domestic multi-brand stockists and wholesale showrooms, brands based in Guangzhou and Shanghai are funding direct store networks.

    Standalone shops require reliable footwear and leather goods to lift revenue per square meter. Ready-to-wear draws foot traffic. Leather goods and shoes protect operating margins when department store wholesale orders drop.

    Building Foundation Beyond Domestic Wholesale

    Earlier, the company established its production base in Guangzhou before tapping Fletcher to lead design and raise its profile in European markets. Early collections tested international wholesale interest before management committed capital to retail leases and category diversification.

    Mithridate will roll out its Spring 2027 footwear and accessories lines as the upcoming retail locations open later this year.

  • Nike Appoints LVMH Executive Alexandre Arnault to Board

    Nike Appoints LVMH Executive Alexandre Arnault to Board

    Nike has appointed LVMH executive Alexandre Arnault to its board of directors. The hire adds luxury brand experience as the company battles an 80 percent share price collapse from its 2021 peak.

    Revenue reached $46.4 billion during fiscal 2026. That was a 2 percent decline in constant currency, driven by slower demand for core footwear lines across global markets.

    Arnault serves as deputy chief executive of Moët Hennessy, the wine and spirits division of French luxury conglomerate LVMH. He previously directed product and communications at Tiffany following its $16 billion acquisition in 2021. Before that, he ran luggage maker Rimowa for four years, leading collaborations with streetwear and designer labels.

    Luxury Playbook Meets Mass Footwear

    He joins a boardroom that includes Nike co-founder Phil Knight and Apple chairman Tim Cook. Arnault becomes the group’s first director drawn directly from luxury retail. Chief executive Elliott Hill wants to sharpen brand positioning across direct retail and wholesale channels. That push focuses on streetwear and basketball, where product excitement has waned.

    Regional markets across Asia-Pacific and Greater China present structural headwinds. Domestic sportswear groups have captured market share there, while specialist running brands claim prime mall space. Collaborations and elevated styling generate social cachet. Still, they cannot replace the volume engine of core running shoes that fill supplier order books and franchise retail floors.

    Streetwear Weakness and Wholesale Friction

    Retail partners have contended with slower sell-through across Nike Sportswear and Jordan lines. This forced discounts that compressed profit margins over recent quarters. Hill stated during the fiscal fourth-quarter review that weak demand in lifestyle categories continues to hurt current pricing and future order commitments.

    Distribution strategies between the two sectors differ sharply. Luxury houses thrive on tight product allocation and high direct margins. Mass sportswear operators in Asian metropolitan centres rely on wide availability, wholesale scale, and predictable replenishment.

    Delisting From S&P 100

    A sharp drop in valuation led S&P Dow Jones Indices to schedule Nike’s removal from the S&P 100 index on September 21. That ends an 18-year presence. The company’s stock has dropped 50 percent since the start of 2026.

    Pershing Square Capital Management founder Bill Ackman endorsed the board addition publicly. Ackman built and exited an equity position in Nike between mid-2024 and early 2025. Mark Parker, executive chairman of Nike, said Arnault had earned a reputation for helping global brands evolve in a complex marketplace.

    Earnings Test on October 1

    Hill told investors earlier in September that management is restructuring product creation and delivery for a decade-long recovery rather than quarter-to-quarter fixes. The overhaul covers design, manufacturing, and distribution to re-establish athletic performance credibility.

    Investors turn next to October 1, when Nike reports financial results for the first quarter of fiscal 2027. Market consensus projects quarterly revenue of $11.35 billion and earnings of $0.45 per share.

  • Converse Opens 2 Next-Generation Stores in Nanjing and Shanghai

    Converse Opens 2 Next-Generation Stores in Nanjing and Shanghai

    Converse opened two concept stores in Nanjing and Shanghai in September 2026 as part of an experiential retail push across mainland China. The footwear brand already distributes through more than 700 locations across the country. Those operations are led by its Star Concept and X-Ing shop formats.

    In Nanjing, the store follows the Converse Star Concept design. It pairs localized city storytelling with premium product allocations. There is also a dedicated Converse Select zone built for early-access releases and top-tier merchandise. The site served as the debut platform for the Chuck 70 X, an updated edition of the core sneaker with an altered structural fit and cushioned insoles.

    Community Formats on Yuyuan Road

    On Yuyuan Road in Shanghai, the brand launched a Converse X-Ing store. The location functions as an interactive hub rather than a transactional shop. It incorporates customisation workshops, art displays, rotating pop-ups, and collaborative workspaces for local designers.

    Converse said in an announcement detailing the Shanghai site that the store invites creators and consumers to connect through community programming.

    Shifting Floor Space to High-Touch Retail

    Sportswear brands in China face heavy margin pressure from domestic e-commerce channels and local rivals. Footwear labels are responding by reallocating capital into prime street locations and major mall units. These spaces serve as marketing assets rather than simple stock rooms. By splitting tiers between core Star Concept stores and creative X-Ing outposts, Converse aims to defend its pricing power and cultural cachet with younger urban shoppers.

    Higher overhead creates real risk for operators. Prime rents on strips like Yuyuan Road add up quickly alongside event production and staffing costs. If programming fails to drive repeat visits and full-price sales, concept spaces turn into costly marketing drains rather than profitable channels.

    Building Out the Asia Network

    These mainland openings follow the rollout of larger formats across Asia, including the launch of the brand’s largest flagship store in India in June 2026. Across the region, the company continues to refine its direct retail tiers. This separates basic wholesale distribution from high-margin specialty releases.

    Market watchers will track how the Chuck 70 X and Select zone lines perform across the wider 700-door mainland network before Converse takes the Star Concept format into secondary Chinese retail hubs.

  • Skechers Expands Asian Performance Lines 1 Year into Private Ownership

    Skechers Expands Asian Performance Lines 1 Year into Private Ownership

    Skechers is pushing deeper into performance categories across Asia as it evolves from a footwear brand into a broader lifestyle and sportswear business. In an interview with Inside Retail in September 2026, Cedrick Tan explained how the company adapts its strategy across diverse regional markets.

    The push comes 1 year into life as a privately held company. Skechers is expanding its focus beyond footprint expansion to deepen customer relationships through retail experiences, sports, entertainment, communities and local partnerships.

    Tan said the company sees room to grow across running, golf, football and emerging sports like pickleball, supported by proprietary technologies such as Hands Free Slip-ins, Arch Support and Glide-Step. The assortment also incorporates apparel, accessories and market-specific items like sports hijabs across Southeast Asia.

    Splitting Performance and Mass Retail

    Sportswear growth in Asia requires a divided merchandising model. Mature metro markets demand technical running and convenience-oriented shoes. Developing hubs, meanwhile, require sharper entry price points and everyday utility.

    Rivals like Nike and Adidas have faced inventory clearing cycles across Asia when pushing uniform global performance lines into secondary cities. Skechers aims to avoid those markdowns. It pairs its walking foundation with sport-specific entry models, lowering the price barrier for recreational runners and weekend athletes.

    Shifting Channel Strategies for Mall Landlords

    For shopping centre operators across Southeast Asia, the broader sportswear lineup alters floor space requirements. Skechers stores now compete for larger inline units instead of standard footwear bays. That footprint growth pressures traditional multibrand sports retailers that depend on basic sneaker sales.

    Growth should not be about expansion for its own sake. It needs to be relevant, sustainable and grounded in consumer demand.

    Apparel and sports accessories carry different margin profiles than molded footwear, raising supply chain demands for regional franchisees. Localized collections like modest athletic wear give the company an edge. The approach targets shoppers in Indonesia and Malaysia whom Western performance brands often overlook.

    Transition to Private Operations

    This merchandise pivot builds on a restructuring completed in September 2025, when Skechers shifted to operate as a privately held entity. Free from quarterly reporting pressure, regional managers recalibrated distribution networks. They moved away from door-count growth to focus on experiential stores and category-specific sports marketing.

    Distribution speed will test operations next as autumn performance collections roll out to flagship stores in Singapore, Bangkok and Jakarta.

  • Birkenstock Opens First Indonesian Concept Store in Bali with 180-Sqm Community Hub

    Birkenstock Opens First Indonesian Concept Store in Bali with 180-Sqm Community Hub

    Birkenstock opened its first standalone concept store in Indonesia on September 10, adding a two-storey, 180-square-metre community space in Ubud, Bali.

    The location takes the German footwear brand into direct retail in Southeast Asia’s largest consumer market after years of selling exclusively through local department stores.

    Balinese Architecture and Premium Footwear

    Architect Yoka Sara designed the Ubud property around traditional Balinese residential layouts, using the concept of ‘Umah’, the local word for home. Sara placed the store entrance around a kitchen layout, reflecting the traditional first room entered in a Balinese house.

    Retail space on the upper floor carries Birkenstock’s higher-margin 1774 line alongside an exhibition detailing shoe assembly methods and raw materials. Adjoining the sales floor, the two-level community hub hosts sound healing sessions, yoga classes, and craft workshops run by local practitioners.

    We want to strengthen our presence in strategic markets while staying true to what defines us; creating experiences that are relevant to the places and communities we become part of.

    Direct Retail Over Wholesale Shelves

    Choosing Ubud over Jakarta shifts Birkenstock’s commercial entry point away from high-traffic Indonesian shopping malls. Bali gives the footwear maker direct access to international tourist footfall and resident expatriates who already know the brand, keeping customer acquisition costs lower than a ground-up push in the capital.

    The format also protects pricing power. Selling premium lines like the 1774 collection inside department stores limits brand control and exposes inventory to concession discounting, whereas a dedicated venue allows Birkenstock to sell full-price stock alongside experiential programming.

    Regional Expansion Track

    Direct store rollouts across Asia-Pacific have accelerated following Birkenstock’s flagship opening in Tokyo’s Shibuya district in July 2026. The shift reflects a wider push across the region to convert third-party wholesale accounts into owned mono-brand flagships in primary resort and metropolitan locations.

    Store traffic metrics from Ubud will determine whether Birkenstock expands the standalone concept into Jakarta and Surabaya mall developments later in the financial year.

  • China’s Kailas Opens First Directly Operated European Store in Chamonix

    China’s Kailas Opens First Directly Operated European Store in Chamonix

    Chinese mountain sports brand Kailas opened its first European retail store in Chamonix, France. The site gives the brand a direct physical foothold in the continental outdoor hub.

    It is the company’s first directly operated store outside China. Kailas already runs more than 300 wholesale and retail sales outlets worldwide.

    Direct operations replace third-party distribution

    Founded in 2003, Kailas built its business across mountaineering, rock climbing, ice climbing and trail running. The Chamonix store shifts that strategy. Instead of relying on wholesale accounts, event sponsorships and athlete outfitting, the brand now operates its own storefronts in competitive Western markets.

    Inside, the branch focuses on the Kailas Fuga trail-running line and doubles as a community hub for local runners. Kailas used the location to launch its Fuga Ex Pro G shoe. More than 80 runners and ambassadors from its Fuga Team and Fuga Mountain Club attended the debut.

    Challenging established alpine competitors

    Setting up shop in Chamonix puts Kailas in direct competition with European mountain sports incumbents on their home terrain. The French Alps draw dense traffic from elite trail runners and mountaineers. That makes the town an expensive proving ground rather than a high-volume revenue generator.

    For Asian sportswear makers, direct European retail brings higher overhead, strict labour regulations and steep lease commitments compared to domestic operations. Kailas bets that technical validation in the Alps will lift brand equity across international accounts and its core domestic market in China.

    Building on athlete partnerships

    This opening follows years of sports marketing that assembled an international roster of 107 sponsored athletes. Those sponsorships previously fed third-party retail distribution and online orders rather than dedicated company-owned doors.

    Future expansion will show whether the Chamonix location remains a standalone flagship or serves as a template for more direct-to-consumer stores across Western Europe.

  • Bangladesh Plans New Effluent Plant to Protect $5 Billion Leather Export Target

    Bangladesh Plans New Effluent Plant to Protect $5 Billion Leather Export Target

    Bangladesh will build a new central effluent treatment plant at the Savar tannery estate to protect its target of reaching $5 billion in leather and footwear exports by 2030.

    The existing facility processes between 14,000 and 18,000 cubic metres of liquid waste a day, well below its designed capacity of 25,000 cubic metres. Volumes surge to 45,000 cubic metres daily during peak slaughter periods such as Eid-ul-Azha, overwhelming the site and blocking factories from securing international environmental certifications.

    Overhauling the Savar Estate

    Commerce and Industry Minister Khandaker Abdul Muktadir said the government will select a private operator through an open tender to construct and run the replacement facility. Larger tanneries will receive financial and technical backing to build individual treatment units, while non-compliant operators will receive assisted exit packages to leave the cluster. Tanneries that stay must secure certification from the Leather Working Group.

    Infrastructure bottlenecks extend beyond liquid waste. Bay Group Managing Director Ziaur Rahman reported spending nearly Tk30 million on solid-waste handling last year alone, citing unresolved gas shortages and unpaved roads across the estate. Bangladesh shipped $1.76 billion worth of leather goods and footwear across 105 markets last year, yet roughly 65 per cent of leather leaves the country as crust leather rather than finished consumer merchandise.

    Cutting Red Tape for Footwear Makers

    Footwear manufacturers are pushing to diversify beyond raw hides. Non-leather shoes now generate 31 per cent of the sector’s export revenue, but Bangladesh controls less than 0.5 per cent of global trade in the category. The Footwear Leathergoods and Accessories Exporters Association estimates that lifting that share to 5 per cent would add $3.5 billion in export value.

    Across Southeast Asia, rival manufacturing hubs have pulled ahead by streamlining factory setup and clearing environmental hurdles. Vietnam requires four compliance documents for footwear exporters, whereas Bangladeshi manufacturers must navigate 23 separate licences and 190 administrative filings, according to trade group data. That administrative drag slows foreign joint ventures and leaves machinery import permits stalled for months.

    Government negotiators are preparing bilateral talks with Japan to widen tariff concessions on finished leather items before Bangladesh loses its least developed country trade preferences.

  • Adidas Reopens 569-Square-Metre Chadstone Store Under Home of Sports Concept

    Adidas Reopens 569-Square-Metre Chadstone Store Under Home of Sports Concept

    Adidas reopened its Chadstone store in Melbourne with 569 square metres of selling space, making it the first location in the region built around the Home of Sports concept.

    The store returned to trading following a three-month renovation designed to expand floor capacity and introduce new merchandising layouts.

    Customisation and Footwear Ranges

    Part of the expanded floor plan houses a dedicated Originals shop-in-shop, using the brand’s Collection V2 design for the first time in the Australian market. Two main footwear walls show inventory spanning running, training, football and lifestyle lines.

    Shoppers can also use a dedicated Made for You counter near the point of sale. The station applies heat-pressed patches and personalised name sets directly onto apparel and shoes during purchase.

    Foot Traffic and Format Rollouts

    Securing prime space matters for sportswear operators chasing high-volume sales. The Chadstone shopping centre draws more than 22 million visitors each year, giving the brand direct exposure to one of the highest-density retail corridors in the country.

    Sportswear majors across Asia-Pacific continue to replace standard mall units with larger experience-led stores that combine performance categories with lifestyle streetwear under one roof. Nike and Puma have followed similar paths across regional gateway hubs, using flagship remodels to push direct-to-consumer sales and higher-margin personalised gear.

    The business opened the upgraded doors with a weekend roster of local pop-up collaborations, with attention now turning to how the Home of Sports layout performs ahead of wider network updates across Australia.

  • Indian Sneaker Brand Comet Raises $10.5 Million to Expand Retail Network

    Indian Sneaker Brand Comet Raises $10.5 Million to Expand Retail Network

    Indian footwear brand Comet raised 10.5 million dollars in Series B funding led by global investment firm Verlinvest. The capital injection follows a ninefold revenue increase since the company’s prior round and will fund physical store rollout across India.

    Existing backers Elevation Capital and Nexus Venture Partners joined the round. Angel investors including Urban Company chief executive Abhiraj Singh Bhal, Snap Inc. Global chief business officer Ajit Mohan, and VegNonVeg co-founder Anand Ahuja also participated.

    Tooling and Product Development

    Comet allocates the fresh capital toward retail expansion, technology infrastructure, and in-house research and development. The shoemaker designs proprietary sole moulds and tooling internally rather than relying on off-the-shelf white-label outsoles, a choice that drives higher upfront capital expenditure per silhouette.

    “We want to continue pushing the boundaries of what an Indian footwear brand can build, which means investing deeply in sole technology, R&D and engineering,” co-founder Utkarsh Gupta said. The company spent twelve months engineering a women-specific model with bespoke sole tooling ahead of an upcoming market release.

    Footwear startups across South Asia face steep unit economics when trying to compete directly with global sportswear incumbents. Developing custom moulds costs tens of thousands of dollars per silhouette before a single production run ships, leaving little margin for inventory errors if consumer uptake falters.

    Retail Footprint and Expansion

    Physical stores provide direct access to street-level shoppers who still demand tactile trial for sizing and cushioning. Direct-to-consumer digital channels in India grapple with high return rates and customer acquisition costs, forcing domestic lifestyle labels into brick-and-mortar storefronts to secure stable cash flow.

    Landlords in top tier metros now allocate dedicated lifestyle wings to local challenger labels that pull younger foot traffic into shopping centres. Comet faces competition for prime high-street square footage against well-funded apparel and footwear peers rapidly securing leases in the same commercial corridors.

    Fundraising Track Record

    Founded in 2023, Comet previously raised 42.3 crore rupees in a Series A financing round led by Elevation Capital in 2024. The brand built its early presence around limited-run design drops and four core footwear models.

    The company reaches 10 operational stores this month. Management targets a portfolio of eight distinct footwear models by late next year while expanding the retail fleet to 20 stores across India by the close of fiscal 2027.