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Tag: Samsonite

  • Samsonite sales soar globally

    Samsonite sales soar globally

    Samsonite sales soared 16.6 per cent in the first half of this year.

    The Hong Kong-based travel luggage retailer says it has benefited from “robust growth in travel and tourism worldwide” achieving sales of US$1.197 billion in the six months to June 30.

    Excluding the effects of foreign currency exchange rates, Samsonite’s profit attributable to shareholders increased by 8.9 per cent.

    Fresh from bedding down the acquisition of Rolling Luggage in February, Samsonite says it will continue to evaluate further potential acquisition opportunities “that offer both a compelling strategic and financial rationale”.

    Rolling Luggage is one of the world’s leading airport retailers of branded luggage and travel products. The acquisition provides Samsonite with a significant retail footprint in some of the leading airports in Europe and the Asia Pacific region, and establishes a strong multi-brand platform to showcase the group’s brands and collections.

    Samsonite chairman Tim Parker said behind the strong numbers for the first half year, “some strong foundations are being laid for future growth”.

    “It is worth bearing in mind that Samsonite, our flagship brand, is still number one in most markets of the world. One of the key strengths of our business is its diversity in terms of brands, segments and geographical markets. Thus, in the first half of 2015, pockets of local market pressure were more than compensated for by good performances elsewhere.”

    CEO Ramesh Tainwala added: “Samsonite achieved a very encouraging set of results for the first half of 2015 despite challenging economic and trading conditions in almost all of our major markets. All of our operating regions posted solid constant currency net sales growth, underscoring the resilience of our multi-brand, multi-category and multi-channel business model.”

    Samsonite’s net sales in Asia continued to grow across all markets within the region, reaching US$471.4 million for the six months, an increase of 17.2 per cent year on year. The growth was driven by both Samsonite and American Tourister, whose net sales grew by 15.1 per cent and 9.6 per cent, respectively.

    The group’s Samsonite Red sub-brand was the driving force behind the 42.3 per cent increase in the casual product category in the Asia region. The group also recorded net sales of US$7.1 million from the High Sierra brand in the region during the first half of 2015, representing an increase of 64.4 per cent from the previous year.

    Samsonite introduced the Kamiliant brand in Asia during the second half of 2014, which has contributed US$1.0 million of net sales in the first half of 2015. All of the group’s brands continue to benefit from products and marketing campaigns that are designed specifically for the region.

    Driven by Samsonite and Samsonite Red through the eCommerce channel and strong business-to-business sales, China saw first half net sales increase by 29.8 per cent year on year. South Korea continued to grow, recording a 4.8 per cent increase in net sales despite the negative impact from the MERS outbreak.

    India, Japan, Hong Kong and Australia all recorded strong year-on-year net sales growth of 13 per cent, 44.6 per cent, 8.1 per cent and 33.5 per cent, respectively.

    “Aside from additional points of sale and increased product offerings, the success of the group’s business in Asia has been bolstered by its continued focus on country-specific products and marketing strategies to drive increased awareness of, and demand for, the group’s products,” the company said in a statement.

    For the second half of 2015, the Group will continue to leverage the strength of its diverse portfolio of brands to gain market share across all of its markets. Those brands include Samsonite, American Tourister, Hartmann, High Sierra, Gregory, Speck and Lipault.

  • Asia leads Samsonite sales boom

    Asia leads Samsonite sales boom

    Asia led a global sales boom for luggage specialist Samsonite last year.

    Samsonite Group’s net sales in Asia soared 16.1 per cent to US$892.3 million in the year to December 31. Excluding foreign currency effects, net sales increased by 18 per cent.

    Samsonite Group worldwide posted double-digit growth in both net sales and adjusted EBITDA for the fifth year running in 2014. Net sales rose 17.3 per cent to a record US$2.3517 billion with strong growth across all regions.

    The group attributed its success in Asia to a continued focus on country-specific product and marketing strategies to drive increased awareness of and demand for its products. It expanded its range and increased the number of point of sale region-wide.

    Sales of the American Tourister brand accounted for 43.2 per cent of the increase in net sales in Asia. The Samsonite Red sub-brand in the group’s casual category, which was first launched in South Korea in 2010 and is aimed at young fashion-conscious consumers, continued to be popular, with net sales increasing by 91.9 per cent on a constant currency basis to US$57.9 million in 2014.

    On the back of the success of American Tourister, Samsonite and Samsonite Red, China continued to lead in terms of sales and performance, contributing 25.5 per cent of the region’s net sales and recording 18.4 per cent year-on-year net sales growth, or 18.7 per cent on a constant currency basis, despite a slowing economy which affected consumer spending.

    Japan posted strong constant currency net sales gains of 32.3 per cent, driven by the Samsonite brand and the Gregory acquisition.

    South Korea, with constant currency net sales up 12.8 per cent year-on-year, continued to experience robust sales growth driven by American Tourister and Samsonite Red, while India and Hong Kong posted healthy constant currency net sales gains of 19.9 per cent and 12.2 per cent, respectively.

    Direct retail

    Over 300 points of sale were added in Asia during 2014, including 41 net new company operated retail locations, taking the total to more than 7200 points of sale.

    Samsonite’s direct retail sales accounted for 20.2 per cent of its global sales, with the 79.4 per cent balance wholesale to retailers.

    Excluding foreign currency effects, net sales in the wholesale channel increased year-on-year by 17.2 per cent, while net sales in the retail channel increased by 18.3 per cent. On a same store, constant currency basis, net sales in the retail channel increased by 7.9 per cent.

    Direct to consumer eCommerce sales accounted for 6.6 per cent of the group’s net sales in 2104, compared to 5.6 per cent the previous year.

    The group expanded its points of sale by approximately 3600 during the year to a total of over 49,000 points of sale in over 100 countries.

    In February this year, the group acquired Rolling Luggage, further expanding its retail footprint and adding some of the world’s leading airports to its network.

    CEO Ramesh Tainwala said 2014 saw Samsonite pushing for a more balanced channel mix.

    “We are integrating both online and offline distribution to create an omni-channel presence that will strengthen our engagement with consumers, increase visibility for our products and drive sales. Given the explosive growth in online retail, we believe eCommerce will be a new driver of profitable growth for our business and will be the way in which many of our newer and younger customers experience our brands.

    “As for bricks-and-mortar, we are aggressively expanding our own retail footprint around the world, including in airports under the Rolling Luggage name as well as through opening multi-brand bag and luggage specialty stores under the JS Trunk & Co name.

    “We believe an omni-channel model has the potential to grow the proportion of retail sales from around 20 per cent of our net sales in 2014 to perhaps as much as 50 per cent over the medium term.”

  • Samsonite snaps up retail chain

    Samsonite snaps up retail chain

    Samsonite International has bought Rolling Luggage, an international network of airport stores selling branded luggage and travel products for business, fashion, adventure and leisure.

    Samsonite paid the vendor, Tie Rack Retail Group, in turn owned by Rcapital, £15.75 million. The acquisition is part of Samsonite says is an ongoing strategy to enhance and strengthen its global multi-brand retail platform, as well as gain share in the large and growing travel retail market.

    “Rolling Luggage is an exciting new addition to Samsonite and is unlike any of our previous acquisitions,” said CEO Ramesh Tainwala.

    “It immediately allows us to expand our footprint in the travel retail sector, an area that we see great potential for further growth. With international tourist arrivals worldwide expected to almost double by 2030, reaching 1.8 billion and international tourism sales growing by more than 12 per cent a year since 2009, airport retail will continue to evolve as airports become shopping destinations in their own right.”

    Tainwala said with the established retail and brand presence that Rolling Luggage has across some of the world’s highest-traffic airports, Samsonite sees the acquisition as a strategic opportunity to strengthen its multi-brand retail platform, increase visibility for Samsonite products among its target consumers and drive sales by offering better product assortment within an improved in-store experience.

    Alex Willson, MD of Rolling Luggage, said Samsonite’s considerable experience in the travel luggage industry and Rolling Luggage’s passion about travel are a perfect match.

    “We will work together to continue to ensure that we provide our consumers with a diverse and compelling product offering.”

    Headquartered in the UK, Rolling Luggage operates 36 airport retail locations in the UK, Europe, and Asia Pacific, including prime retail locations in Hong Kong, Heathrow, Sydney, Melbourne and Frankfurt airports. Historically part of the Tie Rack Retail Group, Rolling Luggage became a standalone business following completion of an internal restructuring in April 2014.

    Rolling Luggage recorded net sales of £26.7 million in the year to January 31, 2015, an increase of 11.3 per cent over the previous year.

    Samsonite International is the world’s largest travel luggage company, with a heritage dating back more than 100 years. The group designs, manufactures, sources and distributes luggage, business and computer bags, outdoor and casual bags, and travel accessories throughout the world, primarily under the Samsonite, American Tourister, Hartmann, High Sierra, Gregory, Speck and Lipault brands.