Retail News CRM

Tag: sportwear

  • Puma profit Down

    Puma profit Down

    Sportswear giant’s sales and profit soar, with China one of its greatest performing markets.

    Puma is celebrating its “best quarter ever” as sales, gross margin and profit reached record levels.

    On a currency-adjusted basis sales reached €1.319 billion (US$1.476 billion) up 15.3 per cent, while on a reported basis, sales growth was 16.6 per cent.

    The German-headquarted sportswear retailer said the increase reflected continued growth in all regions and product divisions across the business.

    Gross profit margin improved by 80 basis points to 49 per cent and EBIT by 27 per cent to €143 million. Net earnings rose 40.1 per cent to €94.4 million in the quarter.

    “The first quarter of 2019 was the best quarter Puma has ever seen,” said Bjorn Gulden, Puma’s CEO. “Revenues … were the highest Puma has ever achieved in a quarter and the EBIT … was also the highest absolute EBIT Puma has ever achieved. So, it has been a very good start into the year.”

    By region, Asia-Pacific – driven by China – and the Americas contributed with double-digit sales growth, while sales in Europe, Middle East and Africa increased “solidly,” the company said.

    By division, apparel was the main growth driver in the quarter, followed by accessories and footwear. The categories running and training, teamsport, motorsport and golf on the performance side, as well as sportstyle all recorded strong growth.

    Lees ook:

    Lees ook:

  • Decathlon Vietnam opens it’s Very first Store

    Decathlon Vietnam opens it’s Very first Store

    Decathlon Vietnam has opened its first store, at Vincom Mega Mall Royal City in Hanoi. Located on level B1, the store spans 4300sqm, offering more than 14,000 items covering 70 sports for all levels of player.

    Prices meet the market for local customers, such as a VND63,000 (US$3) backpack, or a US$10 tennis racquet.

    Customers can also test products designed for activities like hiking, jogging or basketball at the store before making a purchase.

    “We want our customers to feel satisfied when choosing Decathlon,” said Manu Pirenne, Decathlon Vietnam’s Hanoi CEO.

    “We are willing to exchange to new products or refund if our customers are not satisfied, within six months. Decathlon also has an at least two-year warranty on all products.”

    The second store which spans 2600sqm will be opened in Ho Chi Minh City on May 25, at Aeon Tan Phu.

    Decathlon Vietnam launched as an online-only store, with several Collect Points located in Ho Chi Minh City and Hanoi.

    To cut the prices, the company has set up its factory in Thai Binh province, and partnered with more than 100 retailers and brands.

    Established in 1976, the France-based sports retailer now has 1513 stores in 53 countries.

    It opened the largest store in Singapore earlier this year.

    Lees ook:

  • Puma Store in Dhaka marks First Milestone

    Puma Store in Dhaka marks First Milestone

    The new Puma Bangladesh flagship just opened in Dhaka marks the sportswear brand’s largest yet in the country.

    The 2220sqft location showcasing the firm’s latest performance and sportstyle products is the brand’s first flagship in Dhaka, the largest full-price store in the country across global brands; and the first entry by any international brand into the Bangladeshi market, according to its employee publication.

    “The store is a great brand statement for us in the heart of the capital city of Dhaka,” said Puma India MD Abhishek Ganguly. “The response we are getting is far beyond expectations. The economy in Bangladesh is going in the right direction and sport is getting more and more popular. We will continue to focus and expand in the market.”

    The Puma brand has been brought into the country by its regional partner, textile & apparel manufacturer DBL Group.

    “We are looking at expanding our footprint in the region, and what better way than launching our very own flagship store,” said DBL Group MD M A Jabbar. “Through our iconic flagship store we aim to bring the best Puma experience and product to our consumers.”

    The brand aims to expand within Bangladesh with more outlets to come in the unspecified future.

    Lees ook:

  • The Athlete’s Foot to open several more stores in New Zealand

    The Athlete’s Foot to open several more stores in New Zealand

    Performance footwear retailer The Athlete’s Foot has confirmed it will be opening at least 12 new stores across New Zealand and Australia in the next year.

    The news comes as the retailer opens a new flagship in Melbourne Central shopping centre in Australia today, featuring a new format that it hopes to replicate in upcoming store openings.

    “We’re not going to waste any time once we’ve proved this concept over the next couple of months,” The Athlete’s Foot general manager Steve Cohen told.

    “I think The Athlete’s Foot hasn’t opened a lot of stores over the last couple of years, and we have the appetite to absolutely get onto the expansion path.

    “If the Melbourne Central flagship works, and we’re confident that it will work, we see another half dozen of these across Australia and New Zealand pretty quickly… plus another half dozen that we’ve highlighted across the country.”

    The new store features an expanded product line and new technology to better suit product to consumer needs, and provides a roadmap for the future of the business.

    “We have had a few different store evolutions, but it’s been a couple of years now since we’ve really gone out and started again,” Cohen told.

    “Being a flagship, it needed to be at the forefront of the performance footwear space. I think our investment in the store, and the way we’ve progressed the whole experience, is leaps and bounds from where we’ve been in the past.”

    For the first time, The Athlete’s Foot has ditched the traditional foot measuring tool, the Brannock, in favour of its new MyFit3D measurement technology, which creates a 3D render of a customer’s feet and measures their gait and pressure points within 1mm.

    This technology is set to be pushed out across the brand’s 140 stores in the next nine months.

    “It gives you a lot more information relating to the consumer’s foot, and it actually ranks their foot relative to the rest of the population,” Cohen said.

    “People like hearing about themselves, so when you put them on the MyFit3D and you show them how long, or wide, or deep their foot is compared to the rest of the population, it’s a nice interactive way to engage with the customer.”

    With a more accurate measurement, the team in the Melbourne Central store will be able to recommend footwear from its expanded product line, which includes exclusive ranges from Asics and New Balance.

    The store also features LED screens that react to consumer behaviour; for instance, by displaying information about a particular shoe after the customer picks it up off the shelf. This keeps customers in the moment, rather than browsing for additional product information on their phones – and potentially purchasing an item online from another retailer.

    “The main thing is that we can be a lot more nimble in our messaging to the consumer [about] our new arrivals, or product or brand that we want to call out in store,” Cohen said.

    “It’s touch screen as well, so if we decide to go down the path of shopping online or engaging with the consumer from a people point of view we can do that as well.”

    The location played a large part in the product line The Athlete’s Foot was able to secure, with suppliers having been asking for a “cutting-edge performance execution” for some time.

    “What we’ve found off the back of that is that the suppliers are giving access to product that we might not have had access to, and we think that this is an exciting step forward for our brand,” Cohen said, indicating this access will filter through the rest of the business moving forward.

  • Nike sees steap growth numbers in Asia

    Nike sees steap growth numbers in Asia

    Sportswear retailer Nike has grown net income to US$1.1 billion over its third quarter, with the group’s consumer-direct  approach delivering growth across all four of its geographic regions.

    Revenues increased 7 per cent to $9.6 billion, up 11 per cent. The Nike brand contributed $9.1 billion of this, while footwear brand Converse brought $463 million – down 2 per cent compared to the prior corresponding period.

    “In Q3, our team once again drove strong, healthy growth across Nike’s complete portfolio,” Nike chairman, president and CEO Mark Parker said.

    “Our business momentum is being accelerated by our ability to scale innovation at a faster pace and expand new digital consumer experiences around the world.”

    In Asia-Pacific, the group saw footwear sales increase 3 per cent to $909 million, while apparel sales grew 6 per cent to $340 million.

    However, sales in the equipment category fell 8 per cent over the period, to $58 million.

    Greater China, saw equipment sales stay flat at $29 million, but experienced a strong 21 per cent growth in apparel sales to $444 million, and footwear sales 19 per cent above the prior period at $1.11 billion.

    The group’s gross margin increased over the period to 45.1 per cent, driven by higher selling prices, favourable changes in foreign currency exchange rates and growth in Nike Direct.

    Additionally, the group’s effective tax rate was 14.7 per cent, compared to 179.5 per cent during the same period last year, which included one-time charges related to the enactment of the US Tax Cuts and Jobs Act, which drove a $921 million loss.

    Lees ook:

    Lees ook:

  • Alcis Sports opens its two new stores in India

    Alcis Sports opens its two new stores in India

    Alcis Sports, a cutting-edge Indian performance wear brand, unveiled two new stores in Bagru in Rajasthan and Kurukshetra in Haryana. With these two new additions, Alcis Sport has now 11 exclusive brand outlets (EBOs) in India, and aims to have 15 by the year-end and 30-40 stores by 2019.

    Bagru and Kurukshetra get firsthand experience of a premium performance wear at an affordable price. Alcis Sports is a homegrown affordable Indian sportswear brand which is at par with international brands in terms of quality and also in sync with Indian sensibilities.

    The stores house Alcis Sports’ range spanning not only athleisure range but specific clothing for running, training, yoga, football, cricket and racquet sports. Alcis Sports is a home-grown, premium cutting-edge performance wear apparel brand, formed to tap into the emerging sportswear segment in the country.

    Roshan Baid, Managing Director, Alcis Sports said, “We are elated at the response of customers in both the outlets especially in Bagru. Touching Rs 1 lakh in sales in just two days in a new locality without much advertisement shows the awareness, acceptance and trust about the brand. We are committed to our customers in terms of international quality and affordable price without any compromise in our products.”

    Alcis is present at large format stores such as Shoppers Stop, Lifestyle, Globus, Central, Sports Station, Walmart, RS Brothers, Sarvanas, Pothys, JC Brothers and M&M and online retail channels such as Myntra, Jabong, Amazon, Flipkart, TataCliq, Ajio, etc. Besides, being present in over 700 multi-brand stores across the country, Alcis Sports is aggressively looking to open exclusive stores through franchise across the country. Alcis plans to open up about 15 exclusive brand stores, covering all the major cities of India, within this year.

    Alcis Sports has tie-ups with leading sports entities such as the hugely popular Pro Kabaddi League (Haryana Steelers and all match referees), among others. The company has secured an investment from Singapore based Venture Capital firm RB Investments, which has a strong portfolio of startups in India, including The Beer Cafe, Swiggy, Bluestone.com, Fab hotels, Faasos and PropTiger to name a few. Alcis Sports has also appointed celebrated Indian cricketer Shikhar Dhawan as the brand ambassador.

    Alcis Sports is a performance wear brand launched by the promoters of Paragon Apparels Pvt. Ltd., the largest manufacturer and exporter of sportswear in India. Alcis prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear at affordable price-points to enhance the performance of the wearer.

    Produced in India with the latest technologies such as Dry-Tech (moisture management), Anti-Odour, Anti-Static, Anti-UV and Light X, the products are specifically designed keeping Indian lifestyles and weather conditions in mind. The product range consists of clothes to wear while running, training, yoga, football, racquet sports and other athletic and leisure activities.

    Today, Alcis products which have international quality but Indian prices, are available in over 700 outlets across the country including all leading large format stores such as Lifestyle, Shopper Stop, Central, Globus, Sports Station, etc and online retail websites and 11 exclusive brand stores at New Delhi, Mumbai, Kochi, Jaipur, Guwahati, Bangalore, Goa, Bagru and Kurukshetra.

    Lees ook:

  • Foot Locker Is Opening First Outlet In Malaysia

    Foot Locker Is Opening First Outlet In Malaysia

    Foot Locker Malaysia is set to open its first store. The American brand’s market-debuting outlet at 1 Utama will stock some exclusive items and collections and is also a regular collaborator with top sneaker brands. It is expected to start trading later this month.

    The Footlocker Malaysia move is part of a broader strategy to open in 40 new global locations. It has recently launched in Singapore and Hong Kong.

    The store’s location is currently under renovation and will open in the mall’s old wing on the ground floor.

    Lees ook:

    Lees ook:

    Lees ook:

  • Le Saunda closes stores as profit goes red

    Le Saunda closes stores as profit goes red

    Struggling shoe and accessories retailer Le Saunda has shuttered more than 100 stores on Mainland China in the last year as it tries to reduce overheads and return to profit. Group sales fell 14.4 per cent in the first half of this year, to RMB 460.4 million, (US$66.1 million), gross profit margin slipped 3 per cent and the company recorded a loss of RMB 9.6 million (US$1.4 million), compared with a profit of RMB22.9 million in the same period last year.

    The company blamed a slowing of retail sales in Mainland China for its poor result, with same-store sales down 10.2 per cent, as well as a decline from the closure of unprofitable stores.

    On the mainland, Le Saunda shuttered 96 of its self-run stores, cutting its network back to 549 and a further eight franchised outlets were closed, leaving a total network of 611.

    In Hong Kong and Macau, where sales rose 4.5 per cent, it closed one store leaving 10.

    Le Saunda chairman James Ngai said the company’s reduced gross profit margin was a result of lowering prices to meet market demand. The growth rate of fashionable ladies’ footwear sector had “slowed down significantly” on the mainland, Le Saunda’s core market, he said.

    “With a change in customers’ buying behaviour, the e-commerce segment experienced rapid expansion, striking a tremendous hit on the sales of traditional retail stores.

    “To cope with the ever-changing market environment, the group is fully committed to enhancing product quality, promoting a new pricing model, enhancing consumers’ shopping

    experience and thereby improving same-store sales,” said Ngai.

    “Facing the challenges posed by the economic environment, the group is determined to [return] to the basic principles of retailing, which include adjusting the pricing strategy, closing down low-profit stores, and actively exploring its franchise and wholesale businesses.”

    With Hong Kong and Macau sales up, totalling RMB 30.7 million, Ngai said the group would pursue growth there “in a proactive yet prudent manner and establish new stores in desirable locations”.

    Le Saunda designs manufactures and retails shoes and accessories under the Le Saunda,

    Linea Rosa, Pitti Donna and CNE brands.

    Lees ook:

  • Puma global sales grow on more stores number

    Puma global sales grow on more stores number

    Puma worldwide sales increased by 17 per cent on a constant currency basis in the first nine months of this year as the sportswear label achieved growth in every region. Asia and the Americas drove sales, with both markets achieving double-digit growth year-on-year.

    Sales for the period reached €3.422 billion, with gross profit margin by by 150 basis points to 48.8 per cent. Operating profit rose 40 per cent from €215 million to €300 million and net earnings from €134 million last year to €176 million.

    CEO Bjorn Gulden said Puma was still witnessing large shifts in product trends and consumer demand, “but feel we have reacted fast enough to continue our growth”.

    The company’s move to expand its own-operated store network is paying off, with sales up 22..5 per cent year to date, increasing the share of the company’s overall sales to 22.5 per cent. The company said additional stores, improving same-store sales and e-commerce all contributed to the increase.

  • Fila opens its flagship heritage store in Pune India

    Fila opens its flagship heritage store in Pune India

    After the success of Fila India’s flagship heritage store in Mumbai, Fila has just launched its new heritage store in Pune. Sneaking its way into the affluent neighborhood of Viman Nagar at the bustling Phoenix Market City mall Pune, the store is a 1,068 sq. ft. mecca for sneakerheads and sports fashion enthusiasts alike.

    The bold, oversized, backlit logo is configured to reveal the store’s exteriors from afar. Also reflecting its classic-meets-contemporary vibe with iconic red, white and blue colour palette, the muted store interiors serve as the ideal backdrop to showcase a show-stopping and vibrant Fila Heritage autumn/winter 2018 collection. Global campaign images are displayed around the store as a visual treat to the eyes.

    Talking about the store launch, Rohan Batra, MD of Cravatex Brands Ltd. said, “Quick on the heels of our flagship heritage store launch in Mumbai, we are excited to launch our second store in the young, vibrant city of Pune. With a dominantly cosmopolitan and fashionable student community, Pune seemed like the perfect pit stop on the road to taking on the sports fashion segment in India.”

    Lees ook:

    Lees ook:

  • Castore Hong Kong prepares for debut next month

    Castore Hong Kong prepares for debut next month

    Castore Hong Kong is set to launch next month. The British sportswear brand will launch websites in Hong Kong, South Korea, Singapore and Japan, and will sell its men’s sportswear range in Hong Kong through local partner Harvey Nichols.

    Harvey Nichols merchandising manager, menswear Marco Lau said Castore creates cutting-edge fitness apparel for athletes who demand both function and style.

    “The multi-purpose use of Castore kit, from outdoor running to indoor gym training, appeals to the Hong Kong consumer and we have no doubt the brand will be a great success.”

    Castore’s head of Asia, David Wakely, said Asia offers a huge opportunity for Castore.

    “The brand has been incredibly well received to date by customers across the region and we are very excited to continue our growth going forward.”

    Co-founder Tom Beahon said the brand’s customers in Asia tend to be professionals, either locals or expats, who take their fitness very seriously.

    “So the demographic fit is perfect for us. We see huge potential among the residents and the millions of tourists who visit Hong Kong and are actively looking at locations to open a standalone Castore Hong Kong store.

    “Sales in Asia are growing at 400 per cent a year and are on track to account for 40 per cent of international sales in the next 12 months.”

  • Skechers achieves record third quarter 2018 sales

    Skechers achieves record third quarter 2018 sales

    Skechers USA, a global footwear leader, has announced financial results for the third quarter ended September 30, 2018. “Achieving record third quarter sales is a notable accomplishment given the strength of our third quarter 2017 sales,” began Robert Greenberg, Chief Executive Officer, Skechers.

    Greenberg added, “Both our domestic and international businesses grew, and we remained the leader in walking, work, casual lifestyle and sandals footwear in the United States. We experienced strong product successes across multiple divisions around the world, which was evident by our double-digit growth in both our international wholesale and worldwide Company-owned retail businesses. Skechers D’Lites, our heritage chunky style that has seen great success over the last two years in Asia, is now an in demand style across North America and Europe, and is poised for growth in South America, India and the Middle East. Through Skechers D’Lites, we are reaching a younger, more fashion-savvy audience, and getting press—from Marie Claire and Elle to HypeBae and Highsnobiety—and social media influencers are embracing this signature look. Further, we are seeing renewed acceptance of this chunky style by men. Our core footwear categories for men, women, work and golf are also performing well. We are achieving this growth with the right product mix combined with a balanced approach to marketing spend. As we continue to invest in our international infrastructure, we believe there is significant opportunity to grow our brand further through both wholesale, and Company-owned and third-party retail stores, which now stand at 2,802 locations worldwide. We’re looking forward to fourth quarter growth across both our domestic and international channels and a new annual sales record.”

    “As we near the close of 2018, we believe the direction of our business is on target with our record sales in the third quarter, continued international growth and strong gross margins,” stated David Weinberg, Chief Operating Officer of Skechers.

    Weinberg added, “With three record sales quarters in 2018 and brand acceptance around the globe, we achieved a new record for the first nine months of US$ 3.56 billion, an 11.5 percent increase over last year. In the third quarter, our international distributor business returned to growth, increasing 11.6 percent over the same period last year, and combined with our international joint venture and subsidiary business, our total international wholesale sales increased 11.8 percent for the period. International wholesale along with international retail now represents 55.5 percent of our total business. We expect our business in the United States—both wholesale and retail—to grow in the fourth quarter. We remain committed to efficiently and profitably growing our global footwear business.”

    Sales grew 7.5 percent as a result of an 11.8 percent increase in the Company’s international wholesale business, and a 10.6 percent increase in its Company-owned global retail business. Its domestic wholesale business decreased 3.0 percent. The Company’s total international business grew 12.5 percent and its total domestic business grew 1.8 percent. Third quarter comparable same store sales in Company-owned retail stores worldwide increased 1.9 percent, including an increase of 3.0 percent in the United States offset by a decrease of 0.8 percent in its international stores.

    Gross margins slightly increased as higher domestic margins from improved retail pricing and product mix were partially offset by the impact of negative foreign currency exchange rates.

    SG&A expenses increased 9.5 percent in the quarter. Selling expenses increased by 0.7 percent, but improved 50 basis points as a percentage of sales from 8.2 percent to 7.7 percent for the third quarter 2018. The US$ 37.8 million increase in general and administrative expenses was primarily the result of the Company’s continued commitment to build its international brand presence and direct-to-consumer channels. General and administrative expenses in China grew US$ 7.5 million to support continued expansion, including preparation for next month’s Single’s Day, and US$ 13.3 million associated with operating 58 additional company-owned Skechers stores worldwide, of which 13 opened in the third quarter. General and administrative expenses also included US$ 11.1 million related to corporate and domestic operations, of which US$ 4.8 million was for increased domestic warehouse and distribution costs.

    Earnings from operations increased US$ 7.4 million, or 6.4 percent.

    Net earnings were US$ 90.7 million and diluted earnings per share were US$ 0.58. In the third quarter, the company’s income tax rate was 13.7 percent reflecting its continued assessment of the impact of the recently enacted tax reform legislation. As a comparison, the company’s income tax rate for the three months ended September 30, 2017 was 9.4 percent.

    Sales grew 11.5 percent as a result of an 18.9 percent increase in the company’s international wholesale business, and a 13.7 percent increase in its company-owned global retail business. For the nine-month period, its domestic wholesale business was essentially flat compared to the same prior year period. The company’s combined international wholesale and retail business grew 19.7 percent and its combined domestic wholesale and retail business increased by 3.4 percent.

    Gross margins increased due to strength in the Company’s international wholesale and Company-owned international retail businesses.

    SG&A expenses increased 17.3 percent. This increase was due to an additional US$ 176.3 million in general and administrative expenses. Selling expenses increased by US$ 25.3 million.

    Earnings from operations increased US$ 26.9 million, or 8.2 percent.

    Net earnings were $253.7 million and diluted earnings per share were US$ 1.62. For the nine months, the company’s income tax rate was 13.0 percent. As a comparison, the company’s income tax rate for the nine months ending September 30, 2017 was 12.9 percent.

    For the fourth quarter of 2018, the company believes it will achieve sales in the range of US$ 1.100 billion to US$ 1.125 billion, and diluted earnings per share of US$ 0.20 to US$ 0.25. The guidance is based on expected growth in each of the company’s three segments. The company now expects its effective tax rate to be between 13 and 15 percent, which implies a fourth quarter tax rate of between 17 and 20 percent.

    Lees ook:

  • Fila opens its second heritage store in Mumbai

    Fila opens its second heritage store in Mumbai

    Fila launched its flagship heritage store in Mumbai at Fort last month. As part of the brand’s retail expansion plan for the current financial year, they have now opened doors to their second heritage store in Mumbai at Inorbit Mall in Malad.

    With Kala Ghoda being the upcoming shopping district for South Mumbai, the second store is strategically located in a popular mall in North Mumbai that sees high footfalls of consumers from other parts of the city.

    The Inorbit Malad store aims to attract the millennial customer with its classic-meets-contemporary vibe and is standardized to sync with the brand’s retail design layout across all existing and upcoming stores in India. Characterized with its signature, bold, oversized, backlit logo on the exterior and iconic red, white and blue color palette in the interiors; the design serve as the ideal backdrop to showcase a show-stopping and vibrant Fila Heritage autumn/winter 2018 collection.

    Fila has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.

    From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of colour on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breath-taking as those wearing it. With a philosophy of innovation and a commitment to performance and sophistication, Fila continues to make a statement with styles that are novel in aesthetic and effective in function.

  • Sportswear brand BARREL enters cosmetics market

    Sportswear brand BARREL enters cosmetics market

    Sports brand ‘BARREL’ enters cosmetics market with its water-based travel concept.

    BARREL announced its plans to expand its business into cosmetics as well as indoor swimwear and athleisure markets.

    Launched in 2014, BARREL is a company specializing in high-performance water sportswear and athleisure.

    Sales in 2016 reached 24.247 billion won. BARREL is the domestic leader in functional water sportswear ‘rash guard’. The domestic rash guard market was around 130 billion won ~ 200 billion won in 2016.

    BARREL offers a product line that professionally treats and protects skin from external factors such as stress, taking into account skin sensitivity to seasonal and environmental changes.

    The key brand concepts are Activity + Trendy + Safety.

    The activity applies a highly functional daily care solution tailored to the efficacy of clinically proven waterproof based shades, while Trendy introduces multiple complex functional products including wrinkle improvement + anti- aging + UVA / UVB.

    Additionally, the brand plans to offer safe prescription products for NO STRESS.

    The product line is primarily 45 ~ 50 items including UV protection (sun protection, sun stick), skincare, color make up (lipstick, eyebrow, eyeliner), cleansing and body.

    The price rage is middle-low price. Main distribution channel is online. Offline, the products will be sold in drugstore.

    An official of the barrel cosmetics division said, “We will release water based products and color make up with travel concept based on the youthful, healthy, active and trendy brand image in May 2018.”

    “We are planning to expand into a young and healthy concept sports cosmetics brand by expanding the range of waterproof and sweatproof based cosmetics such as color cosmetics and sunblocks,” he added.

    Lees ook:

  • Adidas HomeCourt store opens at SM Megamall

    Adidas HomeCourt store opens at SM Megamall

    Sports Central’s new Adidas HomeCourt Concept Store on the ground floor of the SM Megamall in Ortigas, Metro Manila, brings together innovation in both design and retail.

    Covering 279sqm, the store is designed as a retail space offering a sporting arena experience. Customers are welcomed by a bold, distinctive Arena Facade, similar to the entry points of many Adidas sporting venues. Window displays feature the brand’s latest campaigns.

    At the heart of the store is “the Shoebase at Centerfield”, where customers can check out the latest footwear across all sport categories. Surrounding this is the concourse, where customers can engage with different categories and sub-brands. The store’s wall fixtures are simple metallic frames that allow the products to stand out.

    Another highlight is the Team Room, a themed changing area that elevates the fitting experience – the locker-room vibe allows customers to feel like they are part of the team. The decor features key Adidas athletes like Caroline Wozniacki, Damian Lillard and James Harden.

    As well as athletic footwear, the store offers sports apparel and accessories. A feature is the Adidas Warp Knit collection for training, as worn by supermodel Karlie Kloss.