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Tag: Digital

  • Digital coupons to grow 60% by 2021

    Digital coupons to grow 60% by 2021

    The number of coupons issued via mobile and online channels will grow by more than 60% over the next five years, reaching 362 billion in 2021 Juniper’s latest research shows.

    The study, “Mobile & Online Coupons: Loyalty & Beacon Engagement 2016-2021,” found that highly targeted, personalized offers to consumers are driving the growth in digital coupon volumes.

    According to the research, brands will increasingly deploy bots, artificial intelligence applications which can interact with consumers via social media and messaging applications such as Facebook Messenger.

    The research cited Domino’s Pizza and Iceland Air as companies which have already utilized this strategy. Meanwhile, mass adoption of social media has spawned a number of dedicated coupon aggregators operating within that space, including Coupy in India and PennyCat in North America.

    Meanwhile, large-scale deployments of beacons – Bluetooth devices which can send offers to consumers whilst they shop – have been constrained. The research claimed that the key hurdle was the need for consumers to have opted in to online engagement with a brand or retailer, either through having installed a store’s application on their smartphone, or to be following their account on social media.

    The research, however, argued that with some beacons (such as Google’s Eddystone) allowing a wider range of online engagement channels including web browser interaction, retailers will have a far more encompassing product moving forwards.

    “For retailers one of the major tools is knowing their customers. Tracking user movements in store via beacons allows for targeted marketing and offers, this can also aid in providing invaluable data and statistics to a company, this then later applied to drive sales,” said research author Lauren Foye.

  • Take a bite out of the Indonesian digital pie

    Take a bite out of the Indonesian digital pie

    Recent research has highlighted the potential increase in digital ad spend in Indonesia over the next five years. Brands yet to venture into Indonesia’s booming digital ecosystem must expedite their entry strategies to ensure getting a share of this lucrative pie.

    A report has highlighted the growing potential of digital retail from Indonesia. This is attributed to the increasing use of mobile devices, especially with cheaper smartphones enabling a greater population to access the digital sphere. This rapid growth projects digital ad spending to increase to 20.4% of all media ad spending by 2018, up from 10.7% in 2016. This report illuminates the expanse of Indonesia’s digital ad market that could be further developed, and have an emergent interest in the technology amongst local advertisers.

    With the largest population in Southeast Asia, an exponential increase in digital adoption, and a seemingly insatiable appetite for e-commerce and social media, Indonesia is the puzzle every brand wants to solve.

    However, does this mean the death of the traditional advertising and offline retail? Are you as a marketer confident in leaving your brand in the hands of the bots?

    While digitisation has revolutionised the marketing function in Indonesia, brands cannot assume that a digital presence is the solution to building market share. Because of the increase in digital ad spending cited above, the question of effective brand engagement is more crucial than ever.

    So what can brands do to continue engaging their consumers beyond their finger-tips and into their hearts and minds? And more importantly, how can you build loyalty in a competitive market like Indonesia?

    Going beyond Digital

    The consumer journey is not limited to just the digital sphere. Rather than situating offline and online as extreme entities, they should be treated as a continuum. Take the example of Zalora. Marketed as the leading online apparel retailer in Asia, Zalora launched several pop-up stores in order to let consumers try their items before buying, thereby reducing return rates.

    Strategic alliances between logistic services and e-commerce consumer brands like Zalora are revolutionising the customer experience. The traditional is not dead. It is revamped with renewed excitement. Digital is an essential medium for marketers to reach out to their audience. This is more so imperative in the emerging scene of digital marketing in Indonesia to start with the right foot in.

    To take a first-hand look at how leading marketers are tackling Indonesia’s digital frontier, be involved in Digital Marketing Indonesia that is happening on 24th and 25th November at Mandarin Oriental, Jakarta.

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  • DBS debuts digital tokens in corporate m-payments

    DBS debuts digital tokens in corporate m-payments

    DBS Bank has launched a new mobile banking feature that eliminates physical tokens for corporate transactions.

    The feature added to DBS IDEAL Mobile uses digital tokens to make banking on the go simpler and more convenient for corporate treasurers and small business owners.

    Available to both Apple and Android users, the bank claims to be the first Asian bank to offer this integrated service on one mobile platform.

    Currently, corporate treasurers often have to carry several security tokens to conduct their business banking, with some having up to six physical tokens with them at any one time.

    Specifically for iPhone users, the digital token utilises the user’s fingerprint to ensure identity confirmation and conduct secure online transactions. Android users will continue to key in their PIN to carry out transactions.

    This new service is available to over 140,000 DBS IDEAL and DBS IDEAL Mobile customers across 10 markets. Over 3 million transactions a month are conducted on DBS IDEAL.

    “As a bank that is shaping the future of banking, we want to provide an easy, more convenient and secure solution to our corporate customers. The new digital token feature on DBS IDEAL Mobile is a great example of how we are leveraging technology to help create a more intuitive and seamless banking experience for them,” DBS Bank head of global transaction services John Laurens said.

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  • Mobile Banking Users in Indonesia Remains Low

    Mobile Banking Users in Indonesia Remains Low

    Research institute Microsave reported that only 0.73 percent of cellphone users in Indonesia have utilized online financial services.

    “The figure is lower than those of Malaysia with 5.79 percent and Cambodia with 2.73 percent,” Microsave Country Development Senior Manager Grace Retnowati said on Wednesday, October 12, 2016.

    Grace revealed that the number of SIM card users in Indonesia stands at almost 200 million. At least 20 percent of them are cellphone users.

    “Mobile device utilization for financial services remains low, although the Internet network coverage has reached 90 percent,” Grace added.

    In addition, Grace pointed out that only 36 percent of Indonesian people own bank accounts.

    “The awareness level for mobile banking services is only 0.3 percent,” Grace went on.

    According to Grace, the digital financial literacy is important for middle-class and low-income people.

    “The digital financial services are expected to boost the annual GDP by US$3.7 trillion in 2025 or six percent when compared to the conventional financial services,” Grace said.

    Grace suggested that payments made via smartphone would reduce the cost of financial services by 80 to 90 percent.

    “The cost efficiency will allow financial institutions to provide low-cost services,” Grace said.

  • Digital Revolution to Add $150b to Indonesia’s Economy by 2025

    Digital Revolution to Add $150b to Indonesia’s Economy by 2025

    Digitalization is expected to boost productivity, especially in five major sectors: manufacturing, retail, transportation, mining and agriculture.

    “Just as an example, a digital procurement system can predict demand for equipment in a factory and suggest replacements when necessary. Predictive maintenance can reduce machine downtime by 25 percent to 70 percent,” Tan said.

    According to McKinsey’s estimation, the manufacturing sector in Indonesia can earn an additional $34 billion from digitalizing its operations over the next decade, while mining and agriculture can see up to $15 billion and $11 billion in additional output respectively.

    Better stock and route management enabled by technologies like Google Maps can provide an extra $24 billion to Indonesia’s retail industry and $16 billion to the transportation sector. Other sectors like telco and media, healthcare, utilities and finance can boost their earnings by up to $21 billion, McKinsey claims.

    To unlock these potentials, Indonesia needs to improve its information technology infrastructure, broadband affordability and regulatory support.

    The study shows that Indonesia — although it has the second cheapest internet among the 20 countries studied — still struggles with poor connection, narrow bandwidth and slow speed. Overall, Indonesian is ranked 18 on a list that includes Malaysia, Singapore and other Asean states — all ranked above it.

    “E-commerce in Indonesia is growing rapidly but is constrained by limited access to technology, lack of tech-savviness and not enough credit cards,” Agung Nugroho, an e-commerce expert, said as quoted by McKinsey.

    According to McKinsey, Indonesian businesses should create cross-channel business models to encourage online and offline sales.

    Other strategies include establishing a two-fold cyber protection system, leveraging big data to drive real-time access across value chains and focusing on a customer-centric experience — coming up with innovative products and services to keep customers loyal.

    The study also suggests that digitalization can happen quicker if companies build strong and dedicated technology departments that integrate operations in all divisions of their businesses.

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  • Indonesian minister encourages digital-technology based railway operations

    Indonesian minister encourages digital-technology based railway operations

    Indonesia needs to focus on exploring new digital technologies in its railway operations to make its services more accessible.

    The railway management needs to work towards more efficiency, higher productivity and better security for both, the industry and passengers.

    “Indonesias railway industry has a long history, going back over 150 years. It significantly contributed to the countrys development and growth, especially in the Java and Sumatra areas. Now, it needs to focus on developing digital technologies,” Minister of Transportation Budi Karya Sumadi told a symposium organized by PT Kereta Api Indonesia (Indonesian Railway Corp.) and GE Transportation in Jakarta on Monday.

    The symposium, held to boost the countrys railway operations, was attended by over 200 senior executives and officials from the Ministry of Transportation, the Ministry of Trade, the Ministry of Industry, the Indonesian Railway Corp, GE Transportation, Jakarta Mass Rapid Transit, PT Transportasi Jakarta (TransJakarta), the Transportation Organization Board for the Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) Area and the Mandiri Bank.

    “Indonesian railway has become the backbone of the land transportation system in the country, carrying over 200 million passengers and almost 30 million tons of cargo every year,” the minister revealed.

    As per available data, Indonesia currently operates approximately 5,000 kilometers of active railway tracks.

    As part of the National Railway Master Plan, Indonesia will extend its railway tracks for another 12,100 kilometers by 2030, including 3,800 kilometers dedicated solely to the urban railway network, serving Bali, Batam, Kalimantan, Papua and Sulawesi.

    “With an abundance of natural resources, massive population and solid economic foundation, Indonesia is predicted to become one of the seven countries in the world with the strongest economy by 2030. To actualize that vision, Indonesias railway system surely needs to be expanded and modernized to make it much more efficient,” the minister remarked.

    Meanwhile, the President of the Indonesian Railway Corp, Edi Sukmoro, pointed out that in todays world, all means of transport, including land, water and air, need to be optimally operated to provide high quality services to the customers while, at the same time, offering a high investment value for the stakeholders.

    “For the Railway Corp, this means optimizing the use of all of our assets from railway tracks to rolling stocks and other supporting facilities. We believe that the digital technology will help us in reaching that goal,” Sukmoro stated.

    In terms of technology utilization, the Railway Corp has also undergone various innovations to maximize services made available to the customers including a renewal of the ticketing system. Customers no longer need to queue up at the station to obtain their railway passes as the company makes use of information technology.

    The facility of e-ticketing and e-gate as well as the railway restoration services have also seen technology based solutions being applied.

    The passengers will be able to pre-order tickets through a website.

    CEO of GE Indonesia Handry Satriago said the company has helped resolve the toughest challenge in the global railway industry through the use of software and data analysis, bringing down locomotive emissions, ensuring lower fuel consumption and enhancing speed and security.

    GE Transportation networks software is able to optimize the mainline train network, classification yard and inter-model terminal in such a significant way that it boosts the railway systems efficiency and productivity to a level like never before.

    On top of that, GE Transportations software solution helps its customers in optimizing the railways operations while at the same time lessening the use of energy. This ultimately leads to lowering of emissions and fuel costs.

    “Our digital technology has been successfully implemented by our customers, despite the fact that some of them are operating in economically and geographically challenging conditions. The same technology can also be implemented in Indonesia to boost the countrys railway operations to the next level,” he concluded.

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  • Xiamen Airlines takes on board EzyCustoms

    Xiamen Airlines takes on board EzyCustoms

    Global Logistics System (HK) Co., Ltd (“GLS”) welcomes Xiamen Airlines to the EzyCustoms service after the successful implementation of this single platform with multi-Customs integration.

    Xiamen Airlines is extending its network to Canada from July 2016.  The airline is looking for a reliable partner that provides a solution to enable its full compliance with the Canada Border Service Agency (CBSA) Advance Commercial Information (ACI) requirements.

    The ACI programme requires air carriers to electronically transmit air conveyance and cargo information (including supplementary cargo reports where applicable) to the CBSA prior to the arrival in Canada. This requirement allows the CBSA to effectively identify threats to Canada’s health, safety, and security prior to the arrival of cargo and conveyance in Canada.

    EzyCustoms is a one stop web-based multi-Customs clearance platform that fully compliant with the diverse ACI requirements.  It complies with different Customs authorities including: the European Union (EU) Customs, the US AAMS and the ACE (scheduled to start by the end of 2016), the Canada CBSA, as well as the other customs authorities in India, Bangladesh and the Philippines.  At present, a number of China carriers are clients to EzyCustoms service.

    Tony Sham, CEO of Global Logistics System (HK) Co., Ltd said: “GLS is pleased to welcome Xiamen Airlines joining the EzyCustoms community. As an experienced and expert service provider in the industry, we are grateful to be appointed by Xiamen Airlines to fulfil the application, registration and the certification with CBSA.  We look forward to seeing EzyCustoms performs proficiently in the airline’s operations, and to extending our other EzySuite service to Xiamen Airlines in the near future.”

    Yang Gaorong, General Manager of Cargo at Xiamen Airlines said: “Thanks to the GLS support to the implementation of EzyCustoms in Xiamen Airlines.  As EzyCustoms not only fully complies with the ACI requirements in Canada, but also with customs authorities in the other regions around the world, we are better placed with quality assurance while the airline continues to grow.  In addition, we choose to co-operate with GLS as we share the same language and time zone, we can obtain support swiftly.”

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  • AsiaSat, Digital Magic to create UHD content

    AsiaSat, Digital Magic to create UHD content

    Asia Satellite Telecommunications (AsiaSat) is collaborating with Digital Magic, a provider of advanced imaging solutions to co-produce UltraHD (UHD) content for AsiaSat’s UHD channel 4K-SAT, on AsiaSat 4.

    The co-production includes a knowledge-based UHD mini-series on satellite communications to provide an easy-to-understand introduction to topics such as how a satellite works, how it serves people and how it is used in broadcasting high quality content.

    “Compelling content is the key to drive UHD viewership. Creating original content is the first step of our collaboration with Digital Magic,” said Sabrina Cubbon, VP of marketing and global accounts of AsiaSat.

    “Digital Magic is an industry renowned content producer in UHD and VR. We look forward to developing more together for our audience in Asia,” said Cubbon.

    Percy Fung, production director of Digital Magic said initial content viewing among youth has suggested that this is a meaningful attempt to broaden public interest and knowledge in space and communications.

    “We are delighted to partner with AsiaSat, Asia’s UHD satellite broadcasting pioneer to create original, insightful content to educate and inform our viewers in the region,” said Fung.

    AsiaSat’s 4K-SAT channel is currently broadcasting a variety of full UHD content. Major TV operators in the Asia-Pacific have access to it via AsiaSat 4.

  • Telcos should follow teenagers’ digital lifestyle

    Telcos should follow teenagers’ digital lifestyle

    Only 12% of teenagers feel service providers understand their lifestyle and offer services to match it, according to a study from Amdocs.

    Conducted by Vanson Bourne , the study surveyed 4,250 respondents aged 15-18 from the United Kingdom, United States, Canada, Brazil, India, Germany, Russia, Mexico, Philippines, and Singapore.

    Among those polled, 30% report experiencing bad customer service from their CSP over the past year, and 46% say they will not use that CSP again. A third of respondents then shared this information with families and friends.
    Findings also show that 43% of teenagers believe their smartphone makes them smarter and “cooler”; 52% check their social media accounts first thing in the morning; and over 30% say they would probably not meet someone again if they lacked a Facebook or WhatsApp account.

    Almost half of respondents say they prefer using emojis (47%) and posting photos (45%) to sending emails as emojis express how they feel more clearly than words.

    Teens require constant internet connectivity, with respondents saying they are more likely to feel anxious and alone if separated from the internet (56%) than when separated from their family (52%. The value of internet access is so significant that the majority (55%) strongly believe fast internet access to be a human right.

    A majority stream movies (53% streaming; 17% downloading), TV (51% versus 11%) and music (47% versus 29%); and they are typically doing so for free with less than a third saying they ever pay for any content.

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  • Intel India debuts three digital literacy projects

    Intel India debuts three digital literacy projects

    In a bid to bridge the digital divide in India, Intel has launched three projects to accelerate digital literacy at the grassroots level.

    Intel India aims to reach out to the population in rural areas, upskill citizens in tier two cities and beyond and encourage innovation at the local level.

    The chip manufacturing company will partner with state governments and the central government to set up 100 digital learning centers at Common Service Centres (CSCs) in rural areas. The company will work with state governments that are active on the Digital India program.

    “We are thrilled to see the progress made through our collaboration with the government of India on various initiatives like ‘Digital India’ that are bringing technology and innovation mainstream in India,” Robby Swinnen, General Manager, Intel Corporation (Asia-Pacific & Japan) said in a statement.

    Building on the momentum of its “Ek Kadam Unnati Ki Aur” initiative to accelerate access to technology in non-urban India, Intel India e-launched its latest “Unnati Kendra at Common Service Centre” (UK at CSC) in Karnal, the first in Haryana. The ‘UK at CSC’ will serve as the common access digital learning centers for people of the state.

    Intel India is working with the government to open a network of up to 100 ‘UK at CSC’ facilities across 10 states this year, with 10 such facilities already set up in the state of Telangana. The “Digital Unnati” website, set up in collaboration with the CSC e-Governance Services India Ltd, will enable Village Level Entrepreneurs (VLEs) to learn how to assemble a PC online and upskill their technology know-how.

    In addition, the Intel and Government of India’s Department of Science & Technology (DST) Innovate for Digital India Challenge will be launched later on in the year. The challenge supports local innovation and entrepreneurship and is a nationwide competition inviting technology solutions to solve real problems faced by citizens.

    “Intel India is fully committed to achieving the realization of a truly Digital India and has been supporting this vision by fostering innovation and upskilling of the non-urban population,” sums up Debjani Ghosh, vice president, sales and marketing and director, Intel South Asia.

  • Airtel Digital TV powers HD offerings with Harmonic solution

    Airtel Digital TV powers HD offerings with Harmonic solution

    Airtel Digital TV has deployed a compression headend solution from Harmonic in an effort to substantially improve the HD viewing experience for its customers.

    The high-density, scalable and HEVC-upgradeable video infrastructure solutions from Harmonic is expected to help Airtel Digital TV increase bandwidth efficiencies and significantly improve video quality while lowering operating expenses.

    The deployment is also expected to enable Airtel Digital TV to expand its DTH HD portfolio to over 50 premium channels, making it one of the largest HD offerings in India today.

    “Harmonic’s compression solution allows Airtel Digital TV to deliver superior video quality at low bit rates while adapting to next-generation video compression standards such as HEVC,” said Dan Taylor, general manager in India at Harmonic.

    “Our video infrastructure solutions help customers like Airtel Digital TV reduce OPEX and drive new business growth by simplifying the launch of additional HD channels,” said Taylor.

    At the heart of the headend solution is Harmonic’s Electra X2 advanced media processor, which promises high-quality, low-bandwidth MPEG-2 and MPEG-4 encoding of SD and HD video content for live DTH services.

    The Electra X2 media processors support a wide range of video formats and codecs for satellite delivery, including HEVC, simplifying operations and future upgrades for Bharti Airtel.

    At Airtel Digital TV, the Electra X2 media processors will be integrated with Harmonic’s ProStream 9100 stream processor and ProView 7100 integrated receiver-decoder (IRD), and controlled by Harmonic’s NMX video network management solution.

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  • Malang city expected to go intl through digital technology development

    Malang city expected to go intl through digital technology development

    The Minister of Trade, Thomas Lembong, expects Malang to go global, thanks to its digital technology-based development, and by introducing the world to its potential, especially in creative products.

    “Malang must go global. I believe Malang and its people can go global in the digital age through internet and social media,” Lembong said here on Friday (April 1).

    He added that the potential that Malang city offers, particularly in culture, creativity and innovation, should be introduced to the world through digital technology.

    Moreover, the community of Malang City is a creative community, he said.

    “Malang has creative people with modern ways of thinking. I wonder if the creative industries are well developed here?” Lembong said.

    According to the minister, the use of digital technology in everyday life in Malang can act as a strong resource to face regional and international economic competition.

    A life style based on digital technology is key to development in the 21st century when competition is more about human resources.

    “Any modern city should attract innovation and be inspirational. I can see that Malang will be very good in these aspects,” he said.

    In accordance with the governments program of Nawacita (the nine goals), it will build or revitalize 5,000 traditional markets by 2019.

    The Ministry of Trade prioritizes the development of local markets which are older than 25 years, and those which were destroyed by fire, natural disasters and post-conflict.

    In addition, the markets which are located in disadvantaged areas and border areas that lack trading facilities, or those with a huge trade potential, will also be developed.

    Since 2011-2016, the Ministry of Trade has revitalized or built 43 markets in East Java province with a budget of Rp250 billion.

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  • Indosat Ooredoo, Lintasarta and IBM to Collaborate on the Cloud to Drive Indonesian Digital

    Indosat Ooredoo, Lintasarta and IBM to Collaborate on the Cloud to Drive Indonesian Digital

    Indosat Ooredoo, one of Indonesia’s largest telecommunications and services provider, and IBM today announced they will develop and deliver solutions on the https://www.ibm.com/cloud-computing to help businesses streamline processes and improve productivity. This significant five year partnership, valued at about of $200 million, will help better serve customers in the world’s fourth most populous country.

    Indosat Ooredoo and IBM will build an integrated command center to serve local clients of both companies by monitoring and managing their operations and information technology, and building IT skills and capabilities in Indonesia. IBM will also help Indosat Ooredoo transform its own IT operations, improving overall client experience and supporting the rapid development of new telecommunications services in the country.

    Cloud-based Services for Indonesian Businesses

    IBM & Indosat Ooredoo’s subsidiary, Lintasarta, will jointly develop and deliver cloud-based solutions, powered by IBM Cloud, to help Indonesian businesses drive innovation and agility, streamline their processes and improve productivity. Indonesian clients of Indosat Ooredoo and IBM will be able to access jointly developed cloud-based solutions built on IBM’s Cloud platform — IBM Bluemix — accelerating collaboration and automation of software delivery and infrastructure changes. Clients also will have access to IBM MaaS360, a cloud-based enterprise mobility management platform.

    “This collaboration shows how IBM’s expertise, technology and services can help Indosat Ooredoo and Lintasarta lead market change in Indonesia while also transforming their existing operations,” said Martin Jetter, senior vice president, IBM Global Technology Services. “Indonesia has one of the world’s most rapidly growing economies, and the use of smart mobile devices is becoming pervasive, opening up enormous opportunities for local businesses – so we are excited to be working with Indosat Ooredoo and Lintasarta to help clients tap into the power and flexibility of cloud-based solutions and digitally transform their businesses.”

    Digital & Operational Transformation

    Indosat Ooredoo and IBM also announced a related five-year technology services agreement to deliver digital and operational transformation to all aspects of Indosat Ooredoo’s operations to support the rapid development of new services that are easier to access, less complex and more affordable to use.

    IBM will upgrade Indosat Ooredoo’s IT infrastructure and deliver a range of application management services, including a test environment that will improve time to market for the development of new customer-facing services and applications.

    “Our customers in both telecommunications and IT services are going to benefit from this relationship through improved access to world class offerings and services,” said Alexander Rusli, President and CEO of Indosat Ooredoo. “We will be able to bring a greater range of higher value services to market more rapidly, with the confidence of knowing that we are collaborating with one of the world’s largest and most innovative technology companies. This landmark alliance will reshape the local market and help Indonesian customers and organizations tap into the most advanced technology available anywhere in the world.”

    “Working together, Lintasarta and IBM will accelerate the adoption of cloud-based solutions in Indonesia, helping local organizations increase their efficiency and ability to rapidly expand,” said Arya Damar, President Director of Lintasarta, an Indosat Ooredoo subsidiary that will help build the joint data center. “By combining the global innovation, delivery capability, and expertise of IBM with the local infrastructure, market knowledge and relationships of Lintasarta, we are providing the most advanced path to digital transformation for our clients.”

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  • Peruri expands operation to digital security business area

    Peruri expands operation to digital security business area

    The Indonesia state-owned money printing company Peruri has expanded operation to digital security business area in preparation to enter the era of integrated smart security to be competitive and able to keep pace with the modernization.

    “In order to have greater competitiveness in digital era we are expanding our wings to digital security that we could provide an integrated smart security service,” President Director of Peruri, Prasetio, said here, Thursday.

    The expansion is prompted by the rapid advancing technology that necessitated change in the world economic system that forces Peruri to continue to expand from service to business model, he said.

    “We are not only strengthening our core business of money printing , but we are also expanding operation to digital security business area through our subsidiary Peruri Digital Security by providing solution such as Certificate Authentication and Smart Card,” he said.

    Peruri also has a strategy in entering the era of integrated smart security, which is centered in transformation of company including transformation of human resources, business , structure and system as well as culture, according to him.

    “With the transformation we hope Peruri could continue to chalk up positive growth in the coming years,” he said.

    In a bid to achieve the positive growth, this year Peruri will be focused on market expansion, promoting reputation and strengthening competitiveness, he added.

    The strategic steps include reorientation of market from formerly focused only on domestic market to global market, and restructuring parent and subsidiaries to be more effective in marketing, he said.

    “Another strategic step is reorganization to be in line with the 2016 company budget working plan and long term business road map,” Prasetio said.

    With the strategic steps and preparation made ahead of the era of integrated smart security, the company is set to contribute significantly to the countrys economic development, he said.

    Peruri chalked up around Rp3.051 trillion in income in 2015 or more than doubling income of Rp1.39 trillion in the previous year.

    Its net profit rose to Rp284 billion or an increase of more than ten times from Rp23.49 billion in 2014.

    The company signed a memorandum of understanding to improve synergy with a number of state construction companies including construction companies — Adhi Karya, Amarta Karya, Brantas Abipraya, Hutama Karya, Istaka Karya, Pembangunan Perumahan, Nindya Karya, Perum Perumnas, Waskita Karya and Wijaya Karya.

    It also signed MoU with state-owned telecommunication company to develop digital business.

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  • Brands now targeting online and stores differently

    Brands now targeting online and stores differently

    In order to steer clear of the war between online and offline retailers, consumer brands may soon ensure that their products on e-commerce platforms such as Flipkart and Amazon are different from those retailing at traditional brick-and-mortar outlets. For example, Taiwan-based BenQ, manufacturer of LCD monitors and projectors, has already diversified its portfolio.