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Tag: Lazada

  • SE Asian consumers switch to ecommerce

    SE Asian consumers switch to ecommerce

    International information technology players have been piling in.

    Japanese telecoms group Softbank has made a string of acquisitions across Asia. It invested $250m in the region’s ride-hailing app GrabTaxi at the end of last year. In Indonesia, it invested $100m in online marketplace Tokopedia and mobile device retailer Trikomsel.

    Singaporean blue-chip companies such as Singapore Press Holdings and MediaCorp, the latter controlled by Temasek Holdings, Singapore’s government-controlled investment company, have also been involved in a raft of deals.

    This month, Temasek said it would partner with United Overseas Bank to set up a venture and debt financing fund of nearly $500m to help finance the growth of ecommerce and other technology and healthcare initiatives around the region.

    Online sales account for only 1 to 2 per cent of total retail sales in many southeast Asian countries, providing ample scope for the kind of breakneck growth that online trade has enjoyed in China — where ecommerce now accounts for 11 per cent of total retail sales, up from 2.5 per cent just five years ago, according to estimates by FT Confidential Research, a Financial Times research service.

    But ecommerce operations in Southeast Asia are often hindered by factors such as high logistics costs and the limitations of online payment systems. In Indonesia, more than 95 per cent of ecommerce transactions are settled in cash on delivery, and more than 90 per cent of visits to ecommerce sites do not result in sales.

    Nevertheless, online retailers Lazada and Zalora, both owned by German tech investor Rocket Internet, have built up robust online sales across the region. They have tackled logistical constraints by investing heavily in their own in-house logistics and supply chain providers.

    Chinese ecommerce giant Alibaba, meanwhile, is expanding its international ecommerce site AliExpress across the Asean region. It recently acquired a 14.5 per cent stake in Singapore Post, which last year announced plans to spend $145m on a regional ecommerce logistics hub. Its rivals in the logistics sector include Singapore-based aCommerce, which is backed by Japan’s NTT Docomo.

    A number of pan-Asean online payment systems are in the process of being established, meanwhile, such as 2C2p and Coda Payments.

    As ecommerce expands, consolidation is set to follow. Many domestic start-ups have focused excessively on building initial sales volume at the expense of profitability. At some point soon, a shake-out appears inevitable.

  • Globe Telecom partners with Lazada for mWallet service

    Globe Telecom partners with Lazada for mWallet service

    Globe Telecom recently partnered with online retailer and marketplace Lazada to bring its GCASH mobile wallet to the e-commerce space in Southeast Asia.

    Under the agreement signed by Globe Telecom President and CEO Ernest Cu and Lazada Founder and CEO Maximilian Bittner in Seoul, Korea, GCASH will be used as a mode of payment in Lazada’s eCommerce website through an open integrated mWallet platform.

    “By increasing transactions through mWallet, we will expand the online ecosystem of Globe and provide our customers with a full digital lifestyle experience,” said Cu. GCASH is a product of Globe Telecom’s wholly-owned subsidiary G-Xchange, Inc. (GXI) and is among the pioneers of telco-led mWallet.

    GXI’s partners today include government agencies, utility companies, cooperatives, insurance companies, remittance companies, universities, banks, and commercial establishments which accept GCASH as a means of payment for products and services via mobile phone or the Internet.

    Through mWallet, Globe customers no longer need to own a credit card or even have a bank account to shop online. Instead, they can turn their mobile phone into a virtual wallet to shop at the speed of a text message.

    Lazada has over 15,000 merchants in Southeast Asia, and 1.4 million active customers. In the Philippines, mobile traffic constitutes more than 50 percent of its daily traffic. According to Inanc Balci, CEO of Lazada Philippines, the Lazada Mobile App downloads have grown 18 percent month-on-month since its launch in early 2014.

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  • Lazada brings new growth opportunity to crossborder sellers

    Lazada brings new growth opportunity to crossborder sellers

    Southeast Asia’s leading ecommerce player Lazada is offering Hong Kong and China-based brands and merchants the opportunity to expand their businesses to the fast-growing region. Launched in the first quarter of 2012, Lazada Group operates Lazada, the leading online shopping and selling destination for assorted merchandise in Southeast Asia, with presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Its operations also extend to Hong Kong, which functions as a sourcing hub.

    The online shopping mall features an extensive product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.

    Being active for three years, Lazada has rapidly grown to a reported USD1 billion of annualized gross merchandise value (GMV) in March 2015. Its shopping sites and mobile applications welcome over 4 million visits daily and 55 million unique visitors monthly.

    “We see tremendous potential in Southeast Asia as consumers continue to embrace online shopping largely facilitated by the rise of internet and increasing mobile penetration. As the leading ecommerce player, we offer brands and merchants in Hong Kong and China with the only single retail gateway to enter Southeast Asia,” Aimone Ripa di Meana, CEO Crossborder, Lazada Hong Kong said in a media briefing on Thursday.

    The AT Kearney report Lifting the Barriers to eCommerce in ASEAN published on February 2015 showed that ecommerce represents around 1 percent of total retail sales in Southeast Asia compared to 7.2 percent in China, highlighting the massive potential and room for growth in the coming years.

    Ever since its launch, Lazada Group has grown rapidly to include approximately 4,000 employees across Southeast Asia. The company has the largest Facebook following in Southeast Asia with over 12 million fans.

    The online retailer is pioneering ecommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and free returns. Lazada provides brands and merchants with simple and direct access to approximately 550 million consumers in six countries through one retail channel. The e-commerce giant offers sellers a one-stop solution to Southeast Asia through its fully integrated online platform where they can manage product assortment, pricing, promotions and orders.

    “Prior to Lazada, there has never been a one-stop retail solution addressing local requirements across six diverse countries,” said Meana. “The opportunity for sellers in Hong Kong and China to capture the growth and build their future in Southeast Asia is now.”

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  • Lazada sees healthy online retail growth

    Lazada sees healthy online retail growth

    Thailand’s online retail market is expected to grow by up to eight times in the coming years, the same pace as China’s.

    The proliferation of inexpensive mobile devices and the growing number of internet users will be the main contributors.

    Riccardo Basile, chief executive of online shopping mall Lazada Thailand, said the local online retail market excluding food and travel would account for 1 percent to 1.5 percent of the country’s retail market this year.

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  • Lazada Group aims to double freight hubs in Indonesia

    Lazada Group aims to double freight hubs in Indonesia

    E-commerce giant Lazada Group is set to spend more to develop its logistical system, planning to double its supply hubs in the country by year-end, the firm’s country representative has said.

    Lazada Indonesia CEO Magnus Ekbom said on Thursday, while marking the firm’s third anniversary, that the Lazada Group had secured a total of ¤700 million euros (US$749.4 million) since its establishment in 2012.

    Most of the investment was allocated to develop the group’s logistical system and human resources, he said.

    “In logistics, we’re expanding our capacity and we’re going to be better […]. We want to shorten our delivery period,” he told reporters.

    With more than 17,000 islands that have poor infrastructure facilities, Indonesia poses a challenge for any e-commerce players in expanding their outreach.

    “However, we see it as a massive opportunity […]. In January, we opened a 12,000-meter-square warehouse in Cakung, East Jakarta,” Lazada Indonesia chief commercial officer Rene Janssen said, claiming that it was the biggest that any e-commerce player in the country ever had.

    Ekbom said that his company currently had two warehouses in Jakarta and aimed to open new ones in the coming 12 months.

    “In addition to that, we will also double our Lazada fleet base stations or supply hubs,” he said, adding that his firm currently had around 20 hubs nationwide.

    Ryn Hermawan, Lazada Indonesia senior vice president for operations, was quoted by kontan.co.id as saying that Padang in West Sumatra, Lampung in Bengkulu, Mataram in West Nusa Tenggara and Kupang in East Nusa Tenggara would be among the intended locations for the new hubs.

    Other than adding to its warehouses and logistical hubs, Lazada Indonesia would also give a big push to bring in more international products that were not available yet, Ekbom said.

    He went on to say that his firm aimed to have millions of products this year, emphasizing that it added hundreds of thousands of products every month.

    While declining to share data on the number of merchants his firm currently had, Ekbom said that the marketplace accounted for 85 percent of Lazada Indonesia’s total transactions, a surge from only 10 percent at its commencement.

    Lazada runs its business by both becoming both an online retailer and marketplace for other online merchants.

    Ekbom said that he was optimistic that his firm would continue to grow in the country as Indonesia had one of the fastest growing e-commerce markets.

    He hinted that Indonesia contributed significantly to Lazada Group’s total gross merchandise value of more than $70 million last year. Besides being in Indonesia, the group currently operates in the Philippines, Malaysia, Singapore, Thailand and Vietnam.

    Indonesia’s e-commerce market itself is forecast to grow to $25 billion next year from only $8 billion in 2013, according to e-commerce provider Vela Asia.

    A number of e-commerce players, both online retailers and marketplaces, have planned to develop their businesses. Lippo Group has recently launched shopping website mataharimall.com and planned to invest $500 million. Existing marketplaces such as Bukalapak and Tokopedia have also secured some new funding. – See more at: https://www.thejakartapost.com/news/2015/03/20/lazada-group-aims-double-freight-hubs-indonesia.html#sthash.sXZvznBO.dpuf

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  • Vietnam online shopping rises

    Vietnam online shopping rises

    Vietnamese may have been slower to adopt to online shopping than counterparts in other southeast Asian countries – but they are starting to catch up.

    Data released by the Vietnam eCommerce and Information Technology Agency (VECITA) shows Vietnam online shopping was worth US$2.97 billion in 2014 with each consumer spending an average of $145 during the year.

    Fashion and cosmetics accounted for 60 per cent of sales.

    While $3 billion may seem a lot, it amounted to just 2.12 per cent of the country’s gross retail sales. In China, online shopping now accounts for just over 10 per cent of the total retail market.

    One factor hindering Vietnam’s online retailing growth is the low penetration of credit cards. Two thirds of purchases are paid for in cash upon the delivery of the purchases.

    Other figures show about four in 10 of Vietnam’s 94 million population have access to the internet, with penetration far higher in major cities. More than 50 per cent of people using social networking also shop online.

    While major online portals like Lazada are building significant market share, a huge percentage of Vietnam online shopping is conducted informally via Facebook pages, Line and even WeChat. It is common for younger women, particularly, to bulk purchase clothes, handbags, cosmetics and accessories and market them to fan bases online in a way which is difficult for authorities to track or measure.

    The one shrinking sector online in Vietnam is group buying. VECITA said just 35 per cent of Vietnam’s online shoppers bought from group buying sites in 2014, down from 51 per cent in 2013.

    Regionally, Vietnam ranks above only Indonesia, where the online market was estimated at $2.6 billion last year.

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  • Lazada Philippines guns for more mobile footprint

    Lazada Philippines guns for more mobile footprint

    Online shopping mall Lazada is cooking up a revolution. On the 25th of February, a national holiday in the Philippines observed annually to commemorate the anniversary of a popular uprising, it is holding a one-day shopping event exclusive to mobile shoppers.

    Inanc Balci, CEO of Lazada Philippines, believes that the timing is right for the mobile power sale. Mobile traffic, he said, now constitutes more than 50 percent of daily traffic of Lazada.com.ph. The Lazada Mobile App downloads have also grown 18 percent month-on-month on iOS and Android since its launch in early 2014.

    This, he said, is being driven in large part by the increasing adoption of smartphones and mobile Internet in the country.

    “The smartphone penetration is expected to hit 50 percent within 2015, which means tripling the number within the year, increasing 22 percent year-over-year in the last two years,” Balci said.

    The country’s 16.7 million mobile Internet users (in a population of over 100 million) is indeed a huge market and still has huge potential for growth.

    While infrastructure remains a challenge in the country with often slow Internet connectivity, and expensive, limited bandwidth, local telecommunications companies are relentless in providing innovative mobile Internet solutions through mobile Internet bundles and freebies.

    “The mobile Internet access is increasing tremendously in the Philippines. Thanks to telco companies, they are making more investments and more people can access the Internet. The mobile phone manufacturers – the local brands – are also coming up with new products that are making it easier for Filipinos to buy smartphones,” he said.

    The availability of applications and the coming of music streaming services have also made it more appealing for digital consumers to increase their usage of their smartphones.

    “Yes, people are buying smartphones but we want people to use their smartphones as well for various applications and to enable them to live easier lives,” Balci said.

    Up for grabs in the upcoming one-day flash sale include consumer electronics devices, including Apple’s iPhone 6, Cherry Mobile’s Me Vibe, Meizu’s MX4 and a wide assortment of power banks at attractive price points.

    Not surprisingly, Balci said 60 percent of those who shop via mobile are female customers between the ages of 24-35, which is slightly higher than the desktop average but at the same time significantly higher than the regional average. Overall, Lazada customers are between the ages of 18 and 25.

    Fashion, health and beauty, electronics, as well as home and living items are currently the most search and bought items via mobile.

    The Lazada chief disclosed that Lazada mobile also tend to shop during lunch breaks (from 11 a.m. to 1 p.m.) and before they go to bed (from 9 p.m. to 10 p.m. Each mobile app and mobile browser user spends an average of 5 minutes shopping online;

    The holiday could give mobile users a breathing space from the daily grind and more time to shop.

    Mobility and convenience

    By pursuing a sales pitch anchored on mobility and convenience, Lazada is hoping more Filipinos will warm up to the idea of mobile shopping.

    Balci noted that the Philippines has also over a one-million strong workforce in the business process outsourcing industry (BPO), working in shifts in all time-zones across the world.

    “Their time shifts allow them to have more shopping hours. They are tech savvy and has high disposable incomes,” he said, adding that Lazada data shows that there is a sales increase after midnight during the graveyard shift.

    In an interview with Maximilian Bittner, CEO of Lazada Group, last year, he told Enterprise Innovation the challenges in setting up general merchandize destination websites in Southeast Asia, are huge. However, the opportunity is equally big, given the steady rise of mobile phone ownership and growing economies in the region.

    Since the launch of the e-commerce sites in five Southeast Asian countries in 2012 – Indonesia, Thailand, Malaysia, the Philippines and Vietnam – the company has been striving to address the specific needs each market.

    Balci is pursuing the same track in the Philippines with its strong focus on the customer experience.

    “We started investing in mobile early. When we came to the Philippines, we knew that despite mobile penetration being low, it is increasing very high,” Lazada

    One of the important issues on online shopping the company has addressed in the Philippines is the low penetration of credit cards.

    By offering to accept cash on delivery, it has allowed shoppers with no credit cards to shop online. Currently, majority of its customers said in a recent survey that paying for purchases upon delivery is what they like most about shopping on Lazada, followed by option to pay on installment and other flexible payment schemes. It has also thrown in other perks such as extensive warranty commitments and free returns.

    In a price sensitive market, another strategy is providing dedicated deals and discounts on the mobile platform.

    “Everyday, we curate a group of products and we offer them at the lowest prices on mobile in order to give the customer an incentive to use this new way of shopping,” Balci said.

    This is on top of the big deals that the online shopping mall regularly provides customers such as the mobile power sale this week.

    Shopper experience

    “The user experience is very important because it is easy to come up with an app, but if you don’t come up with the right app, then you end up hurting the e-commerce experience because e-commerce, m-commerce or social commerce is a big ecosystem. You need to cover everything by providing the same experience.

    Balci said Lazada works closely with smartphone brands, especially the local manufacturers, in working to enhance the mobile experience for users.

    “Keeping in mind that the purchase rate is higher on the mobile platform, it is very important for us to meet the needs of these customers,” he said.

    With its success in the online retail space, Balci said the company has no plans to venture into offline retail, and prefers to remain a pure-play e-commerce player.

    “We are very focused on online marketing, which we think is the most efficient way of marketing and we want Lazada to be perceived as a purely online shopping mall,” he said.

    Although mobile commerce started slow in the Philippines because of the limited infrastructure and low smartphone adoption, the growth is huge that Balci said the country is poised to be one of the largest e-commerce market in Southeast Asia in two to three years.

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