Retail News CRM

Tag: cosmetics

  • Korean cosmetics firms suffer losses in Q3

    Korean cosmetics firms suffer losses in Q3

    Korea’s mid-sized cosmetics companies suffered losses in the third quarter of this year as they struggled to reorganize their business structures in the face of tough competition at home, industry sources said Sunday. Able C&C, which operates budget cosmetics brand Missha, swung into the red in the July-September period, posting a net loss of 9.4 billion won ($8.3 million), it said.

    Its sales dropped 12.1 percent to 73.1 billion won and operating income swung to a loss of 13.2 billion won. The company said fierce competition in the country’s cosmetics industry, combined with its heavy investment in research and development of new products, led to the poor earnings results.

    Tonymoly reported a net loss of 3.5 billion won, with 800 million won in operating losses on a consolidated basis during the cited period, according to the company.

    Korea’s mid-sized beauty firms’ profitability deteriorated following a diplomatic row between Seoul and Beijing last year, which led to a sharp drop in the number of tourists coming to Korea. Industry watchers said the expansion of online and duty-free channels has hurt the mid-sized companies, which rely heavily on offline stores. Last month, Skinfood was placed under a Seoul court’s receivership after the company said that it is having temporary difficulty securing liquidity due to excessive debt.

    “We are making efforts to improve our profitability and strengthen our online business,” an official from Nature Republic said.

    Nature Republic reduced the number of its stores to 680 by the first half of this year from 770 in 2015. The company reported 58.8 billion won in sales and 300 million won in operating income in the third quarter of this year.

    Lees ook:

    Lees ook:

    Lees ook:

  • Tomei Malaysia sells skincare, cosmetics distribution business

    Tomei Malaysia sells skincare, cosmetics distribution business

    Tomei Consolidated Bhd’s wholly owned subsidiary Flawless Skin Care Sdn Bhd (FSC) today sold its business of distributing the skincare and cosmetic products of “The history of Whoo” and “belif” as a going concern for RM8.97 million.

    FSC, whose principal activity is retailing of skin care and cosmetic products, this week entered into an asset purchase agreement with LG Household & Health Care Malaysia Sdn Bhd for the exercise.

    LG is a company incorporated in Malaysia with its principal activities in the area of skin care and cosmetic products.

    FSC agrees to sell and LG, relying on the several representations, warranties and undertakings contained in the agreement, agreed to purchase free from all encumbrances the whole of the business as a going concern.

    “The disposal would enable Tomei to utilise its resources and focus on the core businesses of the group in the gold and jewellery business,” it said.

    Lees ook:

    Lees ook:

    Lees ook:

  • Shiseido establishes joint venture in the Philippines

    Shiseido establishes joint venture in the Philippines

    Shiseido plans on establishing a joint venture, Shiseido Philippines Corporation, to strengthen its cosmetics business in the Philippines. Shiseido Asia Pacific Pte. Ltd. signed a contract for the joint venture with a Singapore based distributor, Luxasia Partners Pte. Ltd.

    The new company will start operations in July 2019, and Shiseido Asia Pacific will hold the majority stake in the company.

    Currently, Shiseido has two authorized distributors in the Philippines.

    However, the newly established Shiseido Philippines will sell products from all of Shiseido’s business categories across Prestige, Fragrance, Cosmetics & Personal Care to accelerate investments in marketing and increase sales.

    Under its “Prestige First” strategy, as part of the medium-to-long-term strategy “VISION 2020,” Shiseido is now aiming for global growth through marketing, with top priority placed on the prestige field.

    The Philippines boasts a population of more than 100 million, a high percentage of young people, and the third largest cosmetics market in rapidly growing Southeast Asia (approximately USD three billion based on our estimate).

    The prestige market is expected to continue its double-digit growth until 2020, and it has been undergoing a rapid expansion in the makeup category in particular.

    In addition, with the expanded rising middle class, Japanese brands have gained an advantage in the country, branding the market as one with high potential.

    The group plans on strengthening prestige brands such as “SHISEIDO,” “NARS,” and “Laura Mercier,” and roll out its cosmetics and personal care products that are popular in Asian countries at outlets including drugstores that have risen in the ranking of cosmetics sales channels for the middle-income class.

    Lees ook:

    Lees ook:

  • Kylie to expand her makeup line

    Kylie to expand her makeup line

    Reality TV star Kylie Jenner has announced she is expanding her cosmetic line from online to in-stores. After launching her own makeup line in November 2015 and with the company nearly three years old, Kylie’s products can be purchased from all Ulta Beauty stores around the US.

    “So I’m going to be starting of with just my best lip kits first, and then I’m going to be expanding and adding a lot more things super fast,” the 21-year-old wrote on Instagram.

    Lees ook:

    Lees ook:

  • Luxasia Vietnam targets generation z buyer

    Luxasia Vietnam targets generation z buyer

    Singaporean luxury beauty and lifestyle distributor Luxasia is making moves into Vietnam. The brand will be targeting younger millennial consumers who are thought to be responsive to social media and social media influencers.

    Luxasia Vietnam is focusing on the nation’s fast-growing economy and strong population of nearly 100 million. It currently offers 20 brands in the market, but is planning to introduce more incrementally. It also has designs on developing new distribution channels via small independent perfumeries, and building an e-commerce platform.

    Luxasia’s regional MD Karen Ong said of the Vietnamese market potential for beauty products, “It is still very much big brands focused. People want to use something other people recognise.”​

    Regarding the business climate, Ong commented: “In Singapore we take things for granted. We shake on it and we think it’s done and that everyone knows what to do. But there, you have to follow up and chase. There’s a lot of email back and forth. It reminds me of how we used to do business 10 to 15 years ago.”

    “It’s still very relationship based, the speed is much slower, and even if you plan way in advance, things may not always execute the way you have planned. The follow up has to be very close and you have to be very prescriptive in the way things want to be done.”​

    Lees ook:

  • Strongest L’Oreal sales growth in 10 years led by APAC

    Strongest L’Oreal sales growth in 10 years led by APAC

    L’Oreal sales in Asia Pacific soared 25.8 per cent on a like-for-like basis in the latest quarter – making it the French-headquartered company’s strongest international market. Sales in the region hit €1.794 billion in the quarter and €5.342 billion year to date, an increase of 23.3 per cent.

    “This acceleration in growth is boosted by strong demand from Chinese consumers, and the dynamic sales of the Lancome, Kiehl’s, Giorgio Armani, Yves Saint Laurent and L’Oreal Paris brands,” the company said in a statement.

    “In Northern Asia, the key factor remains the strong growth in China and Hong Kong, and in travel retail. In Southern Asia, sustained growth is continuing, particularly in India and Malaysia.”

    L’Oreal chairman and CEO Jean-Paul Agon said the company achieved its highest quarterly growth rate for 10 years in the three months to September 30. Worldwide sales reached €6.473 billion, up 7.5 per cent.

    “In a beauty market that continues to accelerate, driven by robust growth in skincare, the group maintains its strong momentum, with contrasted performances between the divisions. L’Oreal Luxe is showing dynamic growth, underpinned in particular by its four biggest brands, Lancome, Yves Saint Laurent, Giorgio Armani and Kiehl’s. The active cosmetics division, which continues to post double-digit growth, is being driven worldwide by consumer aspirations for dermocosmetics and the quality of its brand portfolio,” he said.

    While the consumer products division is being held back by persistent difficulties in some countries, the L’Oreal Paris and Maybelline New York brands are maintaining strong momentum.

    Travel retail globally was a standout for the group, posting growth of 29.9 per cent for the quarter and online sales grew by 38.3 per cent to now account for 9.7 per cent of L’Oreal’s turnover.

    Lees ook:

  • Amorepacific Group to expand in Australia

    Amorepacific Group to expand in Australia

    Amorepacific Group, the L’Oreal of Korea, is ramping up its presence in the Australian and New Zealand markets, as demand for Korean beauty products remains unabated. Over the last several months, the company has set up a head office in Melbourne under the direction of country manager Caroline Dunlop, launched its global luxury brands Amorepacific and Laneige at Mecca Cosmetica and Sephora, respectively, and opened two bricks-and-mortar stores under the banner of its popular natural beauty brand Innisfree in Melbourne. A third Innisfree store is due to open before the end of the year.

    Amorepacific Group said it will continue to further ramp up its expansion into the Oceania region after having closely studying the Australia and New Zealand beauty markets and their customers for several years. The company noted that Australia ranks among the the top five countries in the world for average cosmetics spending per person.

    “Australian and New Zealand customers are beauty conscious; taking great interest in global beauty trends and cosmetic ingredients. They also put a significant amount of time and effort into taking care of and protecting their skin against environmental factors in the region. In addition, their preference for natural makeup and healthy skin has led to a growing interest in K-beauty,” the group said in a statement.

    Amorepacific is far from the only beauty retailer moving to capitalise on the booming beauty sector, but it may be better equipped than most to do so. The company is Korea’s oldest and largest beauty business, recording around US$6 billion ($8.5 billion) in annual sales, and has a physical presence in Asia, North America, Europe and Oceania.

    “I am so pleased to introduce Amorepacific Group’s global brands … to Australia and New Zealand this year,” Dunlop said.

    “These much-loved brands have enthralled customers around the world, and K-beauty has grown into a beauty category in its own right. As a K-beauty leader, Amorepacific Group is driving innovative beauty trends globally. Through Amorepacific Group, customers will be able to experience and benefit from the long-established expertise and true essence of Asian Beauty.”

    Lees ook:

    Lees ook:

  • Beauty brand 3INA launches in Hong Kong

    Beauty brand 3INA launches in Hong Kong

    Beauty brand 3INA, following its success in the  Chinese platform Xiaohongshu, launched in Hong Kong yesterday. Since the 3INA customer is the Millennial, the digital platforms have been a large part of the brand’s marketing and selling strategy. Social media and influencers have been key to its success.

    Launched in 2016 by Eve and Pablo Rivera, the very first 3ina makeup store was opened in London in February last year. Offering professional grade European-made cosmetics at an accessible price tag, 450 products across six categories, and trend-savvy products launching every four weeks, the British beauty brand was an instant hit.

    Hong Kong people will enjoy 3INA colorful mood at its first flagship store in T.O.P This is Our Place in Mong Kok with an assortment of over 700 products.

    3INA already has 27 stores in over nine countries around the world, including Australia, Belarus, Greece, Italy, India, Malta, Spain, South Africa, UK, and now Singapore.

    Lees ook:

    Lees ook:

    Lees ook:

  • The changing face of today’s beauty industry

    The changing face of today’s beauty industry

    Younger consumers, those between ages 18 and 24, are one of the driving forces behind the beauty market’s growth, according to Fashionbi’s new “Beauty Market Trend” report. Celebrity brands, natural beauty, personalization and gender-bending products are also becoming more popular among beauty buyers.

    “There are many experiments in the field of the ‘smart and tech beauty’ products,” said Yana Bushmeleva, chief operating officer at Fashionbi, Milan. “Another interesting trend is the customized beauty when the customer can literally create a perfect product for his or her skin type.”

    Personality-driven products

    For decades, luxury beauty brands have enlisted actresses, singers and models to star in their advertising campaigns. Today, however, celebrities have the agency and the following to launch their own beauty lines, sometimes with the help of more traditional industry players.

    Created by frequent luxury collaborator Rihanna, Fenty Beauty launched following months of anticipation and two years of research and development in September 2017. The line of color cosmetics, including a staggering 40 shades of foundation, was developed in partnership with LVMH-owned Kendo, the company behind Bite Beauty and Marc Jacobs Beauty.

    Available exclusively at retailers Sephora and Harvey Nichols, as well as Fenty Beauty’s ecommerce site, stock flew off the shelves as women gravitated toward the brands’s inclusive message and merchandising.

    Other successful celebrity brands include Kylie Jenner’s Kylie Cosmetics, which made $420 million in 18 months, and sister Kim Kardashian West’s KKW Beauty, which earned an estimated $14 million on its launch day

    Model Miranda Kerr’s Kora Organics has a focus on eco-friendly beauty, and actress and singer Lady Gaga is expected to introduce her own makeup line next year.

    “Not all the beauty brands rely on celebrity endorsement,” Ms. Bushmeleva said. “There are also those which diversify the risks, [like in] Dior’s case, some makeup and skincare products are promoted by Bella Hadid, some by Natalie Portman and some have no celebrity endorsement.

    “Those brands which believe that the celebrity endorsement is crucial for the marketing campaigns should choose the person who is ‘new’ to the market, which means is not involved in the promotion of the competitive brand or doesn’t have its own line,” she said.

    Other makeup brands are collaborating with fashion houses for limited collections.

    A Balmain x L’Oreal capsule collection was released in late 2017, and included a dozen shades developed by Balmain’s creative director Olivier Rousteing with the cosmetics maker’s team.

    Men are also buying more makeup products than before, and luxury brands are looking to capitalize on the trend.

    This trend is becoming more popular in Asia especially, and French fashion label Chanel is getting in on the ground floor with its first men’s makeup line. The collection will be comprised of three products, including an eyebrow pencil, lip balm and tinted moisturizer.

    It launched in South Korea on Sept. 1, but will branch to ecommerce starting in November, where everyone can purchase.

    Keeping it clean

    The majority of cosmetics executives believe that health-inspired beauty along with personalization and digital engagement will be driving themes in the industry this year.

    According to a survey by Euromonitor, skin health is a major factor within the beauty-manufacturing world today with an increase in brands creating topical probiotics. More than half of beauty execs believe that health in beauty, digital and personalization are the most important aspects of successful launches.

    Beauty brand Lancôme expanded its bespoke skin tone matching service within the United States in 2016. The brand’s Le Teint Particulier Custom Made Makeup uses digital readings of a client’s face to create a specially blended foundation at the counter.

    Eco-friendly personal care products comprise cosmetics that are organic, farm-to-face or cruelty-free.

    A report from Perfect 365 found that a significant portion of Western consumers condemn the testing of beauty products on animals and will reject brands that do so. Nearly 50 percent said they would be happy if their state in the U.S. banned animal testing and nearly a quarter said they regularly use PETA’s Web site to see if a brand tests on animals before they buy it.

    While Western consumers tend to reject beauty products tested on animals, China still requires such trials, putting luxury beauty brands in an awkward position (see story).

    Clean beauty is becoming another key word within the personal care industry as sustainability and wellness take over in all aspects of retail, and luxury retailers are some of the first to take it on.

    Consumers are more concerned than ever in regards to harmful chemicals in any product, but the beauty consumers as well as the luxury consumer are some of the most keen to these issues.

    “There are a few possible ways for luxury brands to embrace clean beauty,” Ms. Bushmeleva said. “Either to launch a new ‘green’ beauty brand, launch a special line under the current brand or through the acquisition of the existing company.”

    Lees ook:

    Lees ook:

  • The rise and rise of Spendless Cosmetics in China

    The rise and rise of Spendless Cosmetics in China

    In just five years, Singapore-based Leza Parker (pictured)’s life has transformed from stay-at-home mum to being the founder/CEO of a US$50 million company selling 15,000 beauty products online.

    Her Spendless Cosmetics has evolved into a world-first social e-commerce business platform, empowering women all over Asia to earn money working from home with no technology or retail skills.

    At first the venture was a straightforward e-commerce site, selling beauty products and cosmetics. Then she expanded it by developing a world-first concept: empowering women at home or social-media enthusiasts seeking a secondary income to open their own sites drawing on her brand’s stock and distribution system and selling to family and friends in their social circles. She called it the SC Beauty Network.

    “Right now you are a student, a mother, an individual struggling to pay bills… and you think: I need to make money right now. You can go into our website and sign up as an SC seller. Our system automatically creates your website in 30 seconds, personalised for you, with your picture, your name, integrating the social media of your choice, using your own personal domain. And you control this website with 15,000 beauty products.

    Share the link

    “You can share that domain with your friends and families, so when someone tells you they are looking for a hair straightener you can share them the link of a hair straightener on your e-commerce site that we maintain for you, and then that person will start shopping on your website.”

    An SC seller can wake up each day to 10 orders on their site. They can immediately go to their back office online to see the customer details, the transactions and the commission they are about to earn. Spendless Cosmetics fulfills the order, not the SC seller.

    The whole concept is based on relationship-building by the sellers. SC Beauty does not advertise or send email newsletters.

    “So if you want to buy any makeup product, you have to select a reseller,” says Parker. “And you have a reseller you like, because it’s your sister you’re trying to support, or your neighbour, so you’re going to keep on buying because you know that person.

    “So now the suppliers can stop pumping so much money into macro influencers. They start to believe in micro influencers – online distributors that can build closer engagement with smaller circles because the conversion of sale is much higher than that of a paid advertisement.”

    Free webinars

    Would-be sellers can take free webinars run by sister company SC Academy to upskill in social-media skills and boost their customer traffic. Similarly, SC Academy trains small brands in marketing and even has a creative studio to help with digital branding.

    “We are trying to develop an ecosystem, which is still the first in the world, and we are pioneering technology in Southeast Asia. We’re big particularly in the Philippines, Indonesia, Malaysia and Singapore, but the thing we’re so proud of is that people we don’t know in countries we’ve never been to can now earn money from us.”

    Brands that Spendless Cosmetics works with include Bobby Brown, Christian Dior, Issey Miyake, L’Oreal and Revlon.

    Parker says the real challenge for everyone in the retail industry moving into the future is that finding, acquiring and retaining customers does not get easier.

    “The fact that technology has already been around in our lives for while means it’s so easy to be compared with online competitors you don’t even know. Your customer knows who your competitor is, trust me. They see you and they go to Google, which is going to give them five other competitors, direct-pricing competition, yet you actually have better customer service. You work harder than your competitors, but who gets the sales? Someone else, because technology allowed that comparison to happen.

    “So lastly, the real challenge for an entrepreneur is to constantly and consistently instill personal touch despite transacting more than 1000 orders a day. That is going to be the real challenge of businesses.”

    Value beyond monetary

    Parker advocates creating a business that offers value beyond monetary returns and offers people a long-lasting effect more than short-term gratification.

    And, says Parker, constantly refine your business and its offer, because the world is ever changing…

    “When I started my business from home five years ago, I did not think I’d be a CEO. I did not think I would own a $50 million company. We weren’t thinking we were going to penetrate globally, but we did – not because we’re experts, but because every day we paid attention to small things then we tweaked our strategies to match exactly what was demanded. And then we continued to do the same thing again and again and again, and the business made only good decisions from them on.”

    Meanwhile, Parker cautions against an over-reliance on data, because people tend to change. “Data tells you what the customer thought in the past. Although it helps you with future campaigns, it’s less significance than current data.

    Parker wants retailers to think more laterally about the sort of information they seek from their customers and what they do with it.

    “This is why engaging with your community is best. What is the point of knowing what a person bought the last 10 times when I can just ask her what she wants to buy now? She is going to tell me, for instance, that tomorrow she intends to buy a pink top. So as a retailer, what do I do? I am going to show her a pink top. But the last five times she wasn’t buying a pink top – she was buying blue, she was buying red, she was buying purple. If I follow all the past data to tell me what she’s going to buy tomorrow, guess what? It doesn’t help.”

    Works both ways

    Parker believes there are two things that will drive customers to retailers. For short-term customers, interest and interest alone. For long-term customers, interest that builds into trust. “That is the future of shopping or customer behaviour.”

    Trust, says Parker, runs both ways and is grounded in mutual understanding. “So when you want to build a community where you interact with people, where they know your brand, they should not feel forced into giving you their information then regret it later, because they’re going to hate you. They have to feel that they want to do it.

    “If  go to a bar you’re not asked for your age, name or email address. So why are you asking your customers these questions?

    “That’s why people don’t want to tell – you could be a stalker. So people start to reserve more data, and in the end you get nothing out of them, absolutely nothing. They don’t even want to tell you their favourite colour. They don’t want you to waste their energy. So when you want to ask, ask in an engaging way, because not everybody is into perks, rewards or remunerations.”

    Lees ook:

    Lees ook:

  • Innisfree Vietnam pop-up boosts brand

    Innisfree Vietnam pop-up boosts brand

    Korean cosmetics brand Innisfree has opened its first pop-up store, inside Saigon Center in Ho Chi Minh City, from now until Sunday.

    Called New Hydration Station, the Innisfree Vietnam pop-up introduces the brand’s new green tea range through different sections such as Hydration Station, Hydration Wash Zone, Beauty Wash, Green Tea Store, Green Tea Zone.

     

    After the pop-up, the brand will open new store at Crescent Mall in District 7, in the hub of the city’s Korean community.

    During the first two days, customers will get the chance to receive Innisfree tumblers, eco bags, and masks with bills over VND300,000.

    After arriving in Vietnam in 2016, Innisfree has opened four stores, all in Ho Chi Minh City.

    Lees ook:

  • Meitu try on e-commerce to boost revenues

    Meitu try on e-commerce to boost revenues

    China’s beauty-enhancing app developer and smartphone maker Meitu is looking to boost revenues by expanding further into e-commerce, leading a $5 million funding round in Goxip, a Hong Kong-based online shopping platform.

    Juliette Gimenez, CEO and co-founder at Goxip, said that the Chinese photo-editing applications maker was the biggest contributor to its series A funding round, making it the first e-commerce company in which Xiamen-based Meitu has invested.

    “Meitu will be a strategic partner,” Gimenez said. In addition to the investment, the two companies would cooperate in various ways, including on Goxip’s expansion in the lucrative mainland China market, she said

    Gimenez said she started talking to Meitu’s executives, including founder Cai Wensheng, about six months ago, when the selfie app company was seeking to diversify.

    Meitu, whose image-processing applications are reportedly used to edit more than half of China’s selfies on social media, now labels itself a “mobile internet company.”

    “We will not comment on one single project,” Meitu’s spokesperson said. However, she added: “Meitu’s investment strategy has always been revolving around new technology, beauty and user growth.”

    Last year Meitu rolled out two e-commerce platforms. MeituDIY allowed users to design and create personalized outfits using artificial intelligence and to purchase the items from its platform. The other application, MeituBeauty, specializing in cosmetics and skincare, allows shoppers to try out the products by uploading their selfie.

    The investment in Goxip is also expected to accelerate Meitu’s overseas expansion.

    Goxip partners with more than 500 international online retailers. Its data base comprises more than 36,000 luxury brands and 5 million items, according to its website. The fashion retail platform allows users to search similar products by uploading photos.

    Despite a market cap of 48.97 billion Hong Kong dollars ($6.26 billion), Hong Kong-listed Meitu has not made a profit since it was founded in 2008. But its business segment including online advertising, e-commerce and virtual item sales turned profitable for the first time in the first half of last year, according to its financial filings.

    In December 2017, Meitu acquired a stake in Hong Kong-based media company PressLogic, which uses data and technologies including machine learning to better target advertising on social media.

    Lees ook:

    Lees ook:

  • Sportswear brand BARREL enters cosmetics market

    Sportswear brand BARREL enters cosmetics market

    Sports brand ‘BARREL’ enters cosmetics market with its water-based travel concept.

    BARREL announced its plans to expand its business into cosmetics as well as indoor swimwear and athleisure markets.

    Launched in 2014, BARREL is a company specializing in high-performance water sportswear and athleisure.

    Sales in 2016 reached 24.247 billion won. BARREL is the domestic leader in functional water sportswear ‘rash guard’. The domestic rash guard market was around 130 billion won ~ 200 billion won in 2016.

    BARREL offers a product line that professionally treats and protects skin from external factors such as stress, taking into account skin sensitivity to seasonal and environmental changes.

    The key brand concepts are Activity + Trendy + Safety.

    The activity applies a highly functional daily care solution tailored to the efficacy of clinically proven waterproof based shades, while Trendy introduces multiple complex functional products including wrinkle improvement + anti- aging + UVA / UVB.

    Additionally, the brand plans to offer safe prescription products for NO STRESS.

    The product line is primarily 45 ~ 50 items including UV protection (sun protection, sun stick), skincare, color make up (lipstick, eyebrow, eyeliner), cleansing and body.

    The price rage is middle-low price. Main distribution channel is online. Offline, the products will be sold in drugstore.

    An official of the barrel cosmetics division said, “We will release water based products and color make up with travel concept based on the youthful, healthy, active and trendy brand image in May 2018.”

    “We are planning to expand into a young and healthy concept sports cosmetics brand by expanding the range of waterproof and sweatproof based cosmetics such as color cosmetics and sunblocks,” he added.

    Lees ook:

  • UL-OS to appoint its new brand ambassador

    UL-OS to appoint its new brand ambassador

    TVXQ ‘Yunho (Jeong Yun-ho)’ was selected as the first solo male cosmetics brand model.

    UL-OS, a male total skin care brand in Otsuka Pharmaceutical Korea, announced on  that the brand selected Yunho, the leader of group Dong Bang Shin Ki (TVXQ).

    An UL-OS official said, “We decided to choose Yunho as a new model, judging that Yunho’s healthy skin and sophisticated image fit well with the Ul-os brand image.”

    Yunho finished shooting a new TV advertisement of UL-OS’s representative product of all-in-one moisturizer. In this advertisement, Yunho’s stylish and manly charm will appeal to viewers with his UL-OS brand message and will be aired from January 1, 2018

    Yunho said “I am very interested in skin care products for normal moist and healthy skin.” “I am very pleased to be a model of the UL-OS brand that helps people to understand skin troubles and needs accurately and to provide effective skin care.”

    Yunho, who was selected as the fourth model of UL-OS after Cha Tae Hyun, Jung Woo and Eric, is the 13th year of his debut this year, as a K-POP leader, Korea’s best male idol, and he has been loved by fans home and abroad. He has been still active in the five major dome tours in Japan since November 2017.

    Meanwhile, men’s total skin care brand UL-OS presents three all-in-one moisturizers (skin milk, skin lotion, and skin conditioner) as men’s all-in-one products and has a full skin care line including scalp shampoo, skin wash, sunblock and face sheet.

    In particular, UL-OS Skin Milk has recently been selected as a men’s cosmetics standard at the Olive Young 2017 Health & Beauty Awards, and received continuous support from male consumers, including the Olive Young Health and Beauty Award in the men’s all-in-one category for the second consecutive year.

    Lees ook:

  • Korea cosmetics industry eyes growth recovery in 2018

    Korea cosmetics industry eyes growth recovery in 2018

    South Korea’s cosmetics industry is looking to regain growth in 2018 after taking a big hit from China’s retaliation against Seoul over a missile row in 2017.

    In March 2017, China banned sales of group tours to South Korea in retaliation against Seoul’s decision to deploy an advanced US missile defense shield, which Beijing sees as a security threat.

    The move has dealt a big blow to South Korean cosmetics manufacturers and retailers, whose main customers were Chinese tourists.

    Top cosmetics maker AmorePacific Corp. was hit hardest. In the third quarter of the year, its operating profit plunged nearly 40 percent on-year to 132.4 billion won ($123 million), with sales falling 14.2 percent to 1.4 trillion won.

    The dismal records marked a drastic turnaround from its stellar performances over the past years. The company had registered double-digit growth in sales and operating profit in recent years.

    LG Household & Health Care Ltd., South Korea’s No. 2 cosmetics and household goods maker, was no exception. In the wake of China’s retaliation, its sales edged down in the second quarter after renewing records each quarter.

    But its sales climbed 2.9 percent on-year to 1.6 trillion won in the third quarter and operating income gained 3.5 percent to 252.7 billion won as the portion of cosmetics to its business portfolio is low.

    Industry watchers predicted cosmetics companies to recover their growth pace in the coming year thanks to efforts to diversify markets and launch new products.

    AmorePacific and other industry players have resumed their marketing activities in China by rolling out new products and ramping up efforts to meet the diverse needs of Chinese customers.

    Sources said South Korean cosmetics makers’ efforts to tap into new markets, such as Vietnam, the United States and Europe, may boost their competitive edge down the road.

    In contrast to the slump of the cosmetics industry, local health and beauty stores, the local version of drugstores, have posted solid growth this year.

    The health and beauty sector has been growing at an annual average rate of 22.5 percent over the past five years, with the market size expected to reach 2 trillion won this year. Market leader Olive Young, run by CJ Group, saw its sales jump to 1.1 trillion won last year from slightly over 300 billion won in 2012.

    Lees ook: