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  • Vietnam’s Fruit and Vegetable Exports Soar: $10B Target in Sight for 2026 Amid Global Trade Growth

    Vietnam’s Fruit and Vegetable Exports Soar: $10B Target in Sight for 2026 Amid Global Trade Growth

    According to industry experts, Vietnam’s fruit and vegetable exports could hit the $10 billion mark as early as 2026, provided the current pace is sustained and structural issues are resolved. The total exports are projected to be in the range of $8-8.4 billion in 2025, marking a growth of 18% from the previous year, as reported by the Vietnam Fruit and Vegetable Association.

    Growth Amid Global Trade Volatility

    The resilience and growth of Vietnam’s fruit and vegetable export sector in spite of ongoing global trade instability underscore the enhanced competitiveness of the nation’s agricultural products in global markets. This remarkable performance can be attributed to an array of beneficial conditions, including substantial recovery of demand in major markets such as China, the U.S., South Korea, Japan and the European Union. Furthermore, an increase in official export approvals for Vietnamese fruits to high-demand markets has created new avenues for growth.

    Nguyen Thanh Binh, chairman of the association, indicated that the growth in exports in recent years has evolved from seasonal peaks into a consistent upward trend. An increased emphasis on quality, traceability, and compliance with market standards has aided Vietnamese produce in establishing a more stable presence within global supply chains.

    Despite being the largest market and accounting for a significant proportion of shipments, China also poses the greatest challenges to the industry, as Binh noted.

    Persistent Vulnerabilities

    While there has been a robust increase in export value, market volatility and policy changes continue to cause disruptions in shipments to China. Dr. Nguyen Dinh Bich, an expert in agricultural economics, pointed out that the sector’s greatest vulnerability is seen in production organization. Despite the speedy growth, it lacks a firm grounding and without stronger connections from raw material sources to processing and distribution, the industry could be susceptible to changes such as tightened standards or altered regulations by major markets.

    Learning from past instances of congestion at border gates remains crucial, particularly as importing countries continue to elevate their requirements regarding quarantine, food safety, and sustainability.

    Striving for the $10 Billion Goal

    Despite these challenges, the long-term prospects remain favorable. Riding on the wave of consistent double-digit growth in recent years and Vietnam’s position among the world’s top 25 trading nations, the association is confident that exports could reach $10 billion by 2026.

    Many businesses deem this target achievable if existing roadblocks are overcome. A representative from the Tien Giang Vegetables and Fruits Joint Stock Company said that there remains potential for processed goods and premium fresh fruit. However, businesses require stable policies regarding raw material zones, logistics, and market access.

    Logistics costs, particularly those related to cold-chain logistics, constitute a substantial portion of expenses, compromising competitiveness with regional counterparts.

    Experts emphasize the necessity for comprehensive, long-term solutions, including focused farming zones, standardized production unit codes, and packing facilities certified in line with market demand. Diversifying export markets and increasing the share of processed goods are also seen as essential.

    Binh further underscored that continued government support in areas such as market access, standardization, and credit and logistics infrastructure will be crucial to ensuring sustainable growth.

    Questions & Answers

    What are the main challenges to Vietnam’s fruit and vegetable export industry?
    The main challenges include market volatility, policy changes, high logistics costs, and the need for stronger connections from raw material sources to processing and distribution.

    What are the proposed solutions to these challenges?
    Proposed solutions include the creation of concentrated farming zones, standardization of production unit codes, certified packing facilities, diversification of export markets, and increased government support in various areas.

    What is the projected value of Vietnam’s fruit and vegetable exports in the near future?
    Industry experts believe that Vietnam’s fruit and vegetable exports could reach $10 billion as early as 2026, given the current pace of growth and provided structural issues are properly addressed.

  • Vietnamese Dragon Fruit Exports Hit 11-Year Low Amidst Rising Global Competition

    Vietnamese Dragon Fruit Exports Hit 11-Year Low Amidst Rising Global Competition

    Dragon fruit exports from Vietnam, which historically garnered more than $1 billion annually, have plummeted to their lowest levels in over a decade. The first eleven months of last year saw exports decrease by 0.8% to $485.2 million, a low not seen since 2014, according to the Vietnam Customs.

    Dwindling Dragon Fruit Exports

    Annual exports between 2014 and 2018 regularly exceeded $1 billion, peaking at $1.3 billion in 2018. However, shifts in international competition and consumption markets led to a stagnation and eventual decline in dragon fruit exports.

    China remains the primary recipient of Vietnamese dragon fruit, with more than $301.7 million worth of exports recorded in the first 11 months, a figure that represents around 62% of total exports. Nevertheless, a decrease of 4.5% year on year revealed a slowing demand as China’s domestic supply becomes increasingly abundant.

    The Rise of New Markets

    While the key market dwindles, several new markets are demonstrating growth. Exports to India neared $41.8 million, marking a 6.4% increase, and exports to Thailand rocketed by 71.1% year on year. Despite this growth, the scale of these emerging markets is not yet sufficient to balance the decline in the main market.

    Exporters attribute the fall in exports to rapidly increasing global supply and intensifying competition. China has dramatically expanded its dragon fruit cultivation area, with an output of around 1.6 million tonnes annually, hundreds of thousands of tonnes more than Vietnam. This expansion has substantially reduced China’s import demand.

    Global Competition

    India is also emerging as a dragon fruit producer, with an estimated 3,000–4,000 hectares dedicated to its cultivation, according to the Indian Council of Agricultural Research and industry reports. While India’s current output is a modest 12,000 tonnes annually, it displays a clear upward trend.

    Mexico has successfully entered the dragon fruit market, directly contesting Vietnam’s dominance in the U.S. and Canadian markets. During the early 2010s, Vietnamese dragon fruit was smoothly exported to the U.S. However, Mexico’s geographic proximity to the North American market and expanded production from 2019 have significantly impacted Vietnam’s export of white-fleshed dragon fruit to these regions.

    Industry representatives predict that dragon fruit output and export revenues are unlikely to rebound quickly, especially if China and India continue to expand production. Dang Phuc Nguyen, secretary-general of the Vietnam Fruit and Vegetable Association, highlighted the need for farmers and businesses to reevaluate markets and competitive advantages. He recommended improvements in product quality and presentation and adjustments in cultivation timing to boost off-season production.

    Questions & Answers

    Why have dragon fruit exports from Vietnam decreased?
    Exports have fallen due to shifts in international competition and consumption markets, along with an increase in global supply, particularly from China and India.

    Which countries are emerging as new markets for Vietnamese dragon fruit?
    India and Thailand have demonstrated significant growth as new markets for Vietnamese dragon fruit.

    What strategies are being suggested to improve the dragon fruit sector in Vietnam?
    Industry experts advocate for improvements in product quality and presentation, reevaluating markets and competitive advantages, and adjusting cultivation timing to augment off-season production.

  • Indonesia Breaks Ice with First Direct Durian Shipment to China: A Frosty Triumph for the Tropical Fruit Market

    Indonesia Breaks Ice with First Direct Durian Shipment to China: A Frosty Triumph for the Tropical Fruit Market

    Indonesia has recently achieved a significant milestone in its agricultural export sector with the first direct shipment of frozen durians to China. This 48-tonne shipment, valued at Rp5.1 billion (US$305,000), was processed in West Java and shipped from Tanjung Priok Port in North Jakarta to Qingdao Port, China.

    Long Road to Export Success

    The successful export marks the conclusion of an extensive process that spanned nearly two years, according to Sahat M. Panggabean, the head of the Agricultural Quarantine Agency. Before this breakthrough, Indonesia’s frozen durians used to reach China via intermediaries like Thailand and Malaysia. The fruit was processed in these countries and then re-exported to China.

    This practice underwent a change after an export protocol, which would allow for direct shipments, was finalized and signed by China and Indonesia in May. As a result, eight frozen durian packing facilities in Indonesia have met the standards required to serve as export hubs for China. Industry experts also highlight how direct shipments have drastically cut logistics costs, from approximately $18,000 down to $10,000-11,000.

    China’s Durian Market

    China is deemed the world’s largest durian market. In the previous year, China imported a staggering 15.6 million tonnes of durian valued at US$6.99 billion. The majority of these imports came from Thailand and Vietnam, which made up 57% and 41.5% of the shipments, respectively. The remaining shipments came from the Philippines and Malaysia.

    Despite a slight decrease in demand in the first half of this year, which saw a 15% drop in imports to 708,190 tonnes, the market remains robust. Aditya Pradewo, the secretary general of the Indonesian Durian Plantation Association, mentions that durian prices in China are still five to seven times higher than those in Indonesia.

    Pradewo believes that, with premium varieties such as Bawor, Super Tembaga, and Namlung, Indonesia could secure 5-10% of the Chinese market. This percentage equates to potential annual foreign exchange earnings of Rp6.4-12.8 trillion.

    Indonesia’s Durian Production

    Quarantine agency data shows that in the first 11 months of this year, Indonesia exported 10,162 tonnes of durians, primarily to Thailand, China, and Malaysia. The country’s durian production reached 2 million tonnes in 2024, marking a four-year high. Java, Sumatra, Kalimantan, and Sulawesi emerged as the top durian-growing regions.

    According to Zulkifli Hasan, Indonesia’s Coordinating Minister for Food Affairs, “Durian Nusantara is Indonesia’s strength in Asia”, boasting 21 of the 27 durian species recognized globally. As of 2024, Indonesia has registered 114 new superior varieties.

    Questions & Answers

    What was the significance of the recent durian shipment from Indonesia to China?
    This marked the first instance of a direct export of frozen durians from Indonesia to China, a process that took nearly two years to accomplish.

    How has the new export protocol impacted the logistics cost of durian exports to China?
    Direct shipments have significantly reduced logistics costs from around $18,000 to $10,000-$11,000.

    What potential does Indonesia have in China’s durian market?
    With premium durian varieties, Indonesia could potentially capture 5-10% of the Chinese market, yielding annual foreign exchange earnings of Rp6.4-12.8 trillion.

  • Billion-Dollar Boom: Vietnam’s Banana Exports Set to Topple Records

    Billion-Dollar Boom: Vietnam’s Banana Exports Set to Topple Records

    Vietnam’s banana exports could potentially surpass the US$1 billion threshold in the near future due to increased investment, value-chain-driven production, and expanded export markets, a number of experts and industry insiders have highlighted. They shared this optimistic outlook during a recent forum held in Ho Chi Minh City that focused on strategies for preventing and controlling Panama disease in bananas.

    Current Production and Future Prospects

    Assoc. Prof. Dr. Le Quoc Doanh, a previous deputy minister of Agriculture and Rural Development and current chairman of the Vietnam Gardening Association, shed light on the current state of banana production in Vietnam. He indicated that the country produces approximately 2.8 million tonnes of bananas annually.

    Doanh pointed out that both the acreage dedicated to banana cultivation and the resultant yields have been on an upward trend. This growth reflects an increasing market demand and the sector’s expanding production capacity.

    In 2024, bananas accounted for about $372-378 million of Vietnam’s total fruit exports, trailing behind durian, dragon fruit, and coconut. Nonetheless, Doanh believes the current contribution of bananas to the export economy is still quite modest relative to the sector’s production scale and overall potential.

    Pham Quoc Liem, chairman of U&I Agriculture Corporation, shared his insights from a business point of view. He mentioned that the global banana market was worth approximately $15.3 billion in 2024, and is projected to balloon to $21 billion by 2030. Vietnam, despite being the ninth largest banana producer globally, has a relatively low share in banana exports.

    Liem also highlighted that Vietnamese bananas command less than 40% market share in China, around 3% in Japan, and below 17% in South Korea. These figures suggest that there is a significant potential for growth in these markets.

    Challenges Ahead

    The banana industry in Vietnam, while having strong prospects, faces several challenges. Nguyen Quoc Manh, deputy director of the Department of Crop Production and Plant Protection, stated that producers have limited access to market information. This problem is compounded by sharp fluctuations in prices, especially for shipments that fail to meet official export standards.

    Furthermore, stricter technical barriers in some markets, particularly those related to plant quarantine and chemical residue limits, are intensifying pressure on both farmers and exporters.

    Doanh identified plant disease as the greatest threat facing the sector, with Panama disease being the most dangerous. He called for a comprehensive strategy that encompasses plant varieties, cultivation techniques, production organization, and market development.

    Tackling Panama Disease

    Panama disease has been a major global issue since the mid-20th century, inflicting an estimated $1 billion in losses each year. Vietnam has experienced the effects of this disease since 2016-2017, leading to significant reductions in Cavendish banana production and forcing farmers to switch to alternative crops.

    To mitigate the disease’s spread, Vietnam has participated in international cooperation programs such as the Asia-Pacific Banana Network. The country has also boosted its own research and training efforts.

    Dr. Tran Ngoc Hung from the Fruit and Vegetable Research Institute emphasized that the most sustainable solution is developing banana varieties that are resistant to Panama disease.

    Future Developments

    Experts have concurred that with effective disease control, sustainable production restructuring, and stronger value chains, Vietnam’s banana industry can potentially become a billion-dollar export in the near future.

    Manh projected that the total area dedicated to banana cultivation in Vietnam this year would be around 163,000-163,500 hectares, with an estimated annual output of 2.75 million tonnes.

    Questions & Answers

    – What is the current value of Vietnam’s banana exports?
    In 2024, Vietnam’s banana exports were worth approximately $372-378 million.

    – What challenges does the banana sector in Vietnam face?
    The key challenges include limited access to market information for producers, price fluctuations, increasingly strict technical barriers in export markets, and threats from plant diseases, particularly Panama disease.

    – What is the projected annual output of bananas in Vietnam?
    Vietnam is projected to produce an estimated 2.75 million tonnes of bananas annually.

  • Aussie Kaimana Lychees: A Winter Delight in Vietnam at $30 per Kilo

    Aussie Kaimana Lychees: A Winter Delight in Vietnam at $30 per Kilo

    Australian-imported Kaimana lychees are fast becoming a hot commodity in Vietnam, fetching as much as VND800,000 (US$30.35) per kilogram despite a scarcity of local varieties during the off-season.

    High Demand Despite High Prices

    Phuong, a fruit vendor in the Nha Be Commune of Ho Chi Minh City, reveals that she had recently imported 30 boxes of this coveted fruit. Each box, with a total weight of five kilograms, is going for a whopping VND4 million per box.

    Significantly, these prices are 20% lower than the previous year due to an increase in overall supply. However, they remain seven times higher than premium local varieties such as the Luc Ngan lychees from the Bac Giang Province.

    The Allure of Kaimana Lychees

    As Phuong explains, Kaimana lychees hold a premium status in Australia. They are known for their vibrant dark red skin, thick and crisp flesh, petite seeds, and a refreshing, sweet flavor.

    The fruit is harvested with stems intact and air-transported for maximum freshness upon arrival. This method of transportation ensures the fruit remains fresh and crisp upon reaching consumers.

    Selling Like Hotcakes

    Another fruit seller, Lan Anh of Binh Thanh Ward, shares that her store has sold approximately 100 five-kilogram boxes of this fruit since mid-November. She plans to further import before the supply begins to wane in January.

    Despite the high demand for Kaimana lychees, sellers like Lan Anh only import a few dozen boxes at a time due to the fruit’s short shelf life.

    Australian Lychees in Vietnam

    In the Australian market, premium lychee varieties are typically sold in five-kilogram boxes for US$80 each. Among the country’s 40 lychee varieties, Kaimana is the most common one exported to Vietnam.

    The popularity of Australian lychees in Vietnam can be attributed to their arrival a few months after the local supply has been exhausted post the main season which runs from April to July.

    Questions & Answers

    Why are Kaimana lychees from Australia popular in Vietnam?

    These lychees are popular due to their premium status, unique flavor, and their arrival in Vietnam at a time when local lychee supply is low.

    How are Kaimana lychees transported from Australia to Vietnam?

    These lychees are harvested with stems intact and air-freighted to Vietnam to maintain their freshness.

    Why do sellers import only a few dozen boxes of Kaimana lychees at a time?

    Due to the fruit’s short shelf life, sellers import only a limited quantity at a time to avoid wastage.

  • Unlocking New Trade Horizons: Vietnam’s Fresh Jackfruit Wins Approval for Export to China

    Unlocking New Trade Horizons: Vietnam’s Fresh Jackfruit Wins Approval for Export to China

    Vietnam has received approval to export their fresh jackfruits directly to China, following a protocol agreement between the two nations’ respective agricultural authorities.

    Significant Trade Agreement

    The protocol was established during a business meeting involving Tran Duc Thang, Vietnam’s Minister of Agriculture and Environment, and Zhao Zenglian, the Deputy Director of the General Administration of Customs of China. This accord signifies a noteworthy advancement in the bilateral agricultural commerce, adding to this year’s series of protocols encompassing chili, passion fruit, rice bran, and raw swiftlet nests.

    China’s General Administration of Customs (GACC) has underlined its commitment to opening its markets to premium Vietnamese agricultural products. Simultaneously, Vietnam reiterated its focus on augmenting collaboration in the agriculture and environment sector.

    Fresh Jackfruit Trade

    With this protocol, fresh jackfruit will be standardized, minimizing trade risks and aligning with stringent quality standards. This regulation supports the proliferation of jackfruit cultivation under Good Agricultural Practices (GAP). This progression is anticipated to amplify value-added production and improve farmers’ earnings.

    As per the Vietnamese Ministry of Agriculture, the nation’s fruit and vegetable exports reached an impressive nearly $7.1 billion during the initial 10 months of 2025. This denotes a growth of 15.1% compared to the previous year, with China absorbing 62.9% of these shipments.

    The fresh jackfruit export protocol looks set to bolster this growth further. It is hoped that this new agreement will help the sector achieve its export goal of $8.5 billion for the entire year.

    Questions & Answers

    What is the significance of this fresh jackfruit protocol between Vietnam and China?
    This protocol signifies a noteworthy advancement in the bilateral agricultural commerce between the two nations, potentially leading to an increase in the value-added production and earnings of Vietnamese farmers.

    What does the standardization of fresh jackfruit entail?
    The standardization of fresh jackfruit will minimize trade risks, align with stringent quality standards, and support the proliferation of jackfruit cultivation under Good Agricultural Practices (GAP).

    How much did Vietnam’s fruit and vegetable exports reach in the first 10 months of 2025?
    Vietnam’s fruit and vegetable exports reached nearly $7.1 billion during the initial 10 months of 2025, marking a growth of 15.1% compared to the previous year.

  • Myanmar Set to Burst onto Global Durian Scene: A New Frontier in Fruit Exporting

    Myanmar Set to Burst onto Global Durian Scene: A New Frontier in Fruit Exporting

    Myanmar is gearing up to venture into the global durian export market, aiming to launch exports by 2023 or at the latest by 2027. This move is part of a strategic plan to generate additional foreign income and bolster the nation’s local durian industry.

    Initiatives Underway

    According to Kyaw Min, the chairman of the Myanmar Durian Producers and Exporters Association, the registration process with the General Administration of Customs of China has already commenced. The focus is not only on the export of fresh durians but also processed durian products.

    Min revealed that the association is actively seeking foreign investors, industry experts, and business partners to foster the development of value-added durian processing within the country. The belief is that this initiative will catalyze swift growth in Myanmar’s durian industry and generate new streams of foreign income once exports commence.

    The Global Durian Market

    China stands as the globe’s leading consumer of this strong-smelling fruit. In the previous year, China imported a record-breaking 15.6 million tonnes of durian, valued at a staggering US$6.99 billion. The majority of these imports originated from Thailand and Vietnam, with contributions of 57% and 41.5% respectively. The remaining percentage of imports came from the Philippines and Malaysia.

    However, this year has recorded a dip in demand, with a 15% decrease in imports during the first half of the year. This equates to a total of 708,190 tonnes. The market has also become more competitive, with new players like Cambodia, which shipped its initial durian batch in July.

    Laos has expressed interest in joining the competitive market, and Indonesia has publicized plans to ship durians directly to China, bypassing their previous route through Thailand.

    Myanmar Durian Industry

    Currently, Myanmar cultivates durians on approximately 60,000 acres (24,281 hectares) of land. More than 4,000 of these acres are located in Yangon, a central durian producing region. Other significant production hubs include the Kayin and Mon states and the Tanintharyi, Bago, and Ayeyarwady regions.

    According to Myint Sein, a trustee of the Ayeyarwady Durian Producers and Exporters Cluster, Myanmar’s durian season traditionally falls in May, June, and July. Sein emphasizes that the development of the durian industry in Myanmar will significantly benefit local farmers and contribute substantially to national economic growth.

    Questions & Answers

    What is Myanmar’s plan for its durian industry?
    Myanmar plans to begin exporting durians to the global market by 2023 or 2027 to increase foreign income and grow its local industry.

    Who are the major players in the global durian market?
    China is the largest buyer, and the main suppliers are Thailand, Vietnam, the Philippines, and Malaysia. New entries Cambodia, Laos, and Indonesia are also establishing their presence.

    What impact could the development of the durian industry have on Myanmar?
    The development of the durian industry is expected to significantly uplift local farmers and contribute to the country’s economic growth.

  • Australian Kensington Pride Mangoes Skyrocket in Vietnam: 7.5 Times Costlier than Local Produce

    Australian Kensington Pride Mangoes Skyrocket in Vietnam: 7.5 Times Costlier than Local Produce

    Kensington Pride mangoes, originally from Australia, have been on sale in Vietnam at an astounding price — VND600,000 (US$22.8) per kilogram, which is 7.5 times more than the price of the local variety. A store owner in Dinh Bo Linh Street, located within the Binh Thanh Ward of Ho Chi Minh City (HCMC), revealed that a seven-kilogram box of these mangoes could bring in a whopping VND 3.7 million.

    Importing Exotic Fruits

    The store owner started importing these mangoes just recently, in late October, and has been conservatively buying only five boxes at a time due to the steep costs of transportation and storage. The Kensington Pride mangoes are characterized by their weight, approximately 500-600 grams per fruit, and their firm flesh and high sugar content that accounts for their exceptional sweetness.

    Similarly, an employee from a store in Hanoi’s West Lake region, which also sells the fruit at the same high price, mentioned that these mangoes need to be kept chilled at all times, which further adds to their cost.

    The Allure of Australian Mangoes

    The Australian mango variety, known for its brilliant golden flesh and gentle aroma, is primarily imported to Vietnam via air. It is also widely cultivated in the Mekong Delta region, specifically in the Tien Giang and Dong Thap provinces along with the Can Tho city. The locally grown variety is sold for VND20,000-25,000 per kilogram at the farm gate and VND80,000 at retail stores.

    In Australia, these mangoes flourish in dry climate regions like certain parts of Queensland and the Northern Territory. The harvest typically happens between October and December. Major Australian supermarkets such as Woolworths, Coles, and Harris Farm usually sell these mangoes for $6.7-8 per kilogram.

    Surge in Fruit and Vegetable Imports

    According to statistics from the customs department, the import of fruits and vegetables from Australia to Vietnam surpassed $100 million in the first nine months of this year, marking a 27% increase from the previous year. Mangoes, followed by cherries, grapes, mandarins, and oranges were the most imported items, each carrying a hefty price tag in Vietnam.

    Questions & Answers

    Why are Kensington Pride mangoes so expensive in Vietnam?
    The high cost is due to the import and cold storage charges, which makes the fruit more expensive than the local variety.

    What makes Kensington Pride mangoes different from other varieties?
    These mangoes are known for their bright golden flesh, mild aroma, and a distinct sweetness. They are also larger in size, weighing approximately 500-600 grams per fruit.

    Which fruits are the most imported from Australia to Vietnam?
    Mangoes top the list, followed by cherries, grapes, mandarins, and oranges. They all carry a high price tag in Vietnam due to import costs.

  • Vietnam’s Fruit Exports Skyrocket to $4.06B in China: Durian and Banana Leading the Charge

    Vietnam’s Fruit Exports Skyrocket to $4.06B in China: Durian and Banana Leading the Charge

    In the first three quarters of 2025, Vietnam set a new export record, shipping out fruits and vegetables worth US$4.06 billion to China, marking a 19% increase in comparison to the previous year. This growth was largely driven by the export of durian and banana.

    Vietnam’s Market Share in China

    According to the data from Chinese customs, these exports accounted for 20% of China’s total fruit and vegetable imports, marking an increase from 17.9% a year earlier. Durian was the leading export product, with shipments valued at $2.3 billion. The average export price per ton was $3,696, which is 14-15% less than that of Thai durian. This fact has positioned Vietnam as the second-largest exporter of this fruit to China, preceded only by Thailand.

    The Popularity of Vietnamese Bananas

    Bananas were another significant export product, with shipments totaling $232 million, a 16% annual increase. With an average price of $409 per ton, Vietnamese bananas were considerably less expensive than those from the Philippines and Ecuador, which cost $589 and $757 respectively. This has made Vietnamese bananas a favorite among Chinese importers, particularly in border provinces such as Guangxi and Guangdong, where consumers value fresh, affordable, and high-quality products.

    China’s Fruit and Vegetable Imports

    Chinese imports of fruits and vegetables amounted to nearly $20.3 billion in the first nine months of 2025. Thailand was the leading supplier, with its exports to China accounting for $6.7 billion, representing a yearly increase of 10% and a 33% share of the market.

    Vietnam’s Export Strategy

    Dang Phuc Nguyen, the general secretary of the Vietnam Fruits & Vegetables Association, noted that Vietnamese exporters benefit from the close geographical proximity to China, resulting in lower transportation durations and costs. A representative from an exporter in Can Tho, a major durian producer, confirmed this, stating that this advantage enables them to maintain the freshness and quality of the fruit while cutting shipping costs by half compared to their Thai competitors.

    Free trade agreements, like ASEAN-China and RCEP, as well as bilateral quarantine protocols, have also facilitated exports. In response to China’s stricter import requirements, many Vietnamese businesses have improved their orchards and packaging lines and invested in cold storage facilities this year.

    Despite durians accounting for over half of Vietnam’s fruit and vegetable exports to China, export specialists have advised against over-reliance on a single product. To enhance its market share in China, they recommend that Vietnam diversify its products, improve storage technology, and adhere to quality standards.

    Questions & Answers

    What is the main fruit exported from Vietnam to China?
    Durian is the main fruit that Vietnam exports to China.

    How have Vietnamese businesses upgraded in response to China’s stricter import requirements?
    Vietnamese businesses have upgraded their orchards and packaging lines and invested in cold storage to meet China’s stricter import requirements.

    What are the recommendations for Vietnam to increase its market share in China?
    To increase its market share in China, Vietnam should diversify its products, improve its storage technology, and adhere to quality standards.

  • Mekong Delta Mango Prices Surge 50%, Exciting Retail Opportunities Await!

    Mekong Delta Mango Prices Surge 50%, Exciting Retail Opportunities Await!

    In Hon Dat Commune of An Giang Province, mango prices are taking a significant leap, with traders now paying between VND40,000 and VND60,000 (US$1.5-2.2) per kilogram at the farm gate. This marks an increase of VND15,000 to VND20,000 since the beginning of the year, offering farmers a profit margin of VND10,000 to VND20,000 ($0.4-0.8) per kilogram.

    However, the sweet fruit is becoming scarcer. Nguyen Thanh Do, director of the Hon Dat Hoa Loc Mango Cooperative, indicates that off-season mango harvests have dropped by 20%. Heavy rains have not only diminished the fruiting rate but also impacted the overall quality. “Many households have no mangoes left to sell, as they are preparing to induce flowering for the Lunar New Year crop. This has led to a short supply and rising prices,” he explained.

    Costs for maintaining mango trees have also surged, reaching VND35,000 to VND40,000 ($1.3-1.7) per kilogram between August and October. Meanwhile, some farmers are pivoting away from mangoes altogether, opting for more lucrative crops like jackfruit and durian.

    A Taste of Luxury in HCMC

    In Ho Chi Minh City, the prices for Hoa Loc mangoes have climbed even higher, retailing for VND80,000 to VND140,000 ($3-5.3) per kilogram, the highest recorded this year. Hanh, a fruit shop owner in An Hoi Dong Ward, notes that first-grade mangoes cost around VND100,000 to VND110,000 ($3.9-4.1) at wholesale markets, and she sells them for VND120,000. At Ba Chieu Market, shop owner Hoang Anh claims mangoes have now claimed the title of the most expensive local fruit.

    Weaving through the market, you might find organic mangoes pre-ordered at an eye-popping VND180,000 to VND200,000 ($6.8-7.6) per kilogram—a price that could make even die-hard mango lovers pause for a moment. Nevertheless, the low supply at the Thu Duc wholesale market coincides with a spike in demand, particularly as customers scrambled to buy fruits for ancestral offerings during the Ghost Festival on September 6.

    Export Predictions Shine Bright

    Premium retail chains showcase Chu Chin-branded Hoa Loc mangoes priced at VND189,000 ($7) per kilogram. Nguyen Dinh Tung, CEO of Vina T&T Group, noted that while Vietnamese mango exports to the U.S. remain steady, the current scarcity of high-quality fruits has pushed prices even higher. “Hoa Loc mangoes are particularly challenging to preserve and are mostly sent by air to maintain their quality, which significantly raises costs,” he added. However, he anticipates a rebound in supply and exports as the main mango season arrives next month.

    In the first seven months of the year, Vietnam netted USD265.9 million from mango exports, with fresh mangoes contributing USD189.7 million—a rise of 12.2% compared to the previous year, as reported by the Vietnam Fruit and Vegetable Association. The nation cultivates over 114,000 hectares of this beloved fruit, predominantly located in the Mekong Delta, with An Giang accounting for more than 12,000 hectares, half of which is in Cho Moi District.

    Questions & Answers

    How have mango prices changed recently in Vietnam?
    Mango prices have increased significantly, with traders in An Giang Province now paying VND40,000-60,000 (US$1.5-2.2) per kilogram at the farm gate, up from earlier this year.

    What factors are contributing to the rising mango prices?
    The decline in output due to heavy rains affecting the fruiting rate and quality, alongside a shift by some farmers towards more profitable crops, has led to a decrease in supply and consequently higher prices.

    What is the current status of Vietnamese mango exports?
    Vietnamese mango exports to the U.S. are steady, but high-quality mangoes are currently scarce, driving prices up. The country earned USD265.9 million from mango exports in the first seven months, marking a year-on-year increase of 12.2%.

  • September Sees Fruit and Vegetable Exports Soar to Record $1.3 Billion!

    September Sees Fruit and Vegetable Exports Soar to Record $1.3 Billion!

    In a vibrant turn of events, the Vietnam Fruit and Vegetable Association revealed that total exports for the first nine months of 2023 reached an impressive $6.1 billion, reflecting an 8.3% increase year-on-year. September was notably significant, as it was the first month this year to witness a resurgence in growth after a series of declines—a welcome development for the industry.

    Chinese Demand Fuels Growth

    The driving force behind this rebound is predominantly China, which absorbs about 60% of Vietnam’s fruit and vegetable exports. In September alone, shipments to this lucrative market soared to nearly $800 million. Dang Phuc Nguyen, the association’s general secretary, attributed part of this surge to the increased purchasing power spurred by Vietnam’s National Day and the Mid-Autumn Festival, when durian, a favored mooncake filling, sees a spike in demand. “Compared to other exporting countries, Vietnam’s durian prices are currently the lowest and most competitive, matching Chinese consumers’ preference for value,” Nguyen noted with optimism.

    The Durian Boom

    Looking ahead, Nguyen indicated that October is likely to be the pinnacle of the durian boom, as the season’s peak begins to taper off, while off-season supplies could continue into November and December. “Most competitors will be nearly out of stock during this time, giving Vietnamese produce a distinct competitive advantage,” he explained. Beyond durian, various other fruits are expected to thrive as winter sets in, a period when harvests become challenging in many other regions. Thanks to Vietnam’s favorable climate and its efficient transport links—road, rail, and seaport—shipping costs and transit times remain manageable.

    Record Exports on the Horizon

    With growing demand from China and a steady recovery in markets like the U.S., South Korea, and Japan, Vietnam’s fruit and vegetable sector seems poised for continued success. Experts predict that full-year export turnover could reach an astounding $8 billion, marking yet another year of record-setting performance.

    Questions & Answers

    What factors contributed to the growth in Vietnam’s fruit and vegetable exports in 2023?
    The growth was primarily driven by strong demand from China, which accounts for a significant portion of exports, alongside a resurgence of purchasing power due to significant local holidays.

    How did the Mid-Autumn Festival impact durian sales in Vietnam?
    The festival saw a notable increase in demand for durian, traditionally used in mooncake fillings, contributing to a surge in exports during September.

    What competitive advantages does Vietnam have in the fruit and vegetable export market?
    Vietnam benefits from lower durian prices compared to other exporting countries and has a favorable climate along with efficient transport links to China, which reduces costs and transit times.

  • Coconut Imports Surge as Domestic Shortage Strikes Due to Export Boom

    Coconut Imports Surge as Domestic Shortage Strikes Due to Export Boom

    Vietnam’s coconut imports skyrocketed nearly 19-fold to US$31.2 million in the first seven months of this year, as the nation grapples with a domestic supply shortage, according to the Vietnam Fruits & Vegetables Association.

    Exports Drive Domestic Shortages

    Dang Phuc Nguyen, general secretary of the Vietnam Fruits & Vegetables Association (Vinafruit), attributes this surge in imports to an increase in fresh coconut exports, which have tightened supply for local processors. “Markets such as China, the U.S., and the Middle East are ramping up orders from Vietnam, leaving us with less fruit for domestic uses,” he noted.

    Explosive Export Growth

    The U.S. officially opened its market to fresh coconuts from Vietnam in 2023, followed closely by China in August 2024. In the first seven months of this year, coconut exports reached $306.2 million, fueled by a 57% increase in processed coconut and a 15% rise in fresh coconut shipments.

    Importing From Neighbors

    To meet the increasing demand, many processing companies have turned to imports from Indonesia and Papua New Guinea. However, an official trade agreement with Papua New Guinea is still pending, limiting the scope of these imports.

    Rising Prices and Expanding Cultivation

    This shortage has driven farm gate coconut prices to a staggering VND19,000 per fruit in the first half of the year, as reported by the Vietnam Coconut Association. Retail prices for premium coconuts have now reached around VND25,000, marking a six-fold increase from just four years ago—a head-turning leap in the agricultural sector.

    The soaring prices have simultaneously sparked an expansion in coconut cultivation. Vietnam now boasts over 200,000 hectares dedicated to coconut farming, yielding around two million tons of the fruit each year. Interestingly, it seems that the coconut is not just a fruit; it’s becoming the golden child of Vietnamese agriculture!

    Questions & Answers

    What factors have contributed to the surge in coconut imports in Vietnam?
    The dramatic increase in coconut imports can be attributed to a significant rise in exports, particularly to markets like China, the U.S., and the Middle East, which has reduced the supply available for domestic processing.

    How have coconut prices changed in Vietnam?
    Coconut prices at the farm gate have surged to VND19,000 per fruit, and retail prices for premium coconuts have climbed to around VND25,000—six times higher than four years ago.

    What is the current state of coconut cultivation in Vietnam?
    Vietnam has over 200,000 hectares dedicated to coconut cultivation, yielding approximately two million tons of coconuts annually, driven by the high market prices that have encouraged further expansion.

  • Vietnam’s 2025 Fruit and Vegetable Exports to China Plummet by 15% – What’s Driving the Decline?

    Vietnam’s 2025 Fruit and Vegetable Exports to China Plummet by 15% – What’s Driving the Decline?

    In a notable rebound, Vietnam’s fruit and vegetable exports are starting to recover after an alarming decline earlier this year. Following stricter scrutiny by Chinese authorities regarding residues of banned substances, exports had plummeted by as much as 80%. However, recent figures show that for the year to date, Vietnamese exports in this sector have reached an impressive $4 billion. The U.S. has emerged as a significant player, importing $316 million worth of goods—a 66% increase that underscores the growing appetite for Vietnamese produce.

    Growth Across Markets

    Other international markets, including Japan, the Netherlands, Taiwan, and Australia, have also shown robust growth, with increases ranging from 13% to 40%. This surge in demand reflects a newfound appreciation for Vietnam’s fresh fruits and vegetables. Dang Phuc Nguyen, general secretary of the Vietnam Fruit and Vegetable Association, attributes this recovery to enhanced safety measures. The Ministry of Agriculture and Rural Development has introduced a comprehensive food safety control process specifically for fresh durian exports, ensuring quality from farm to table.

    A Golden Opportunity for Durian Exports

    If these new measures are effectively implemented, there could be a significant breakthrough for durian and other tropical fruit exports to China, a market loomed over by more than 1.4 billion consumers. However, it’s worth noting that Chinese consumers are shifting their preferences toward processed fruits and vegetables, seeking convenience in their busy lives. Nguyen emphasized this trend as a golden opportunity for Vietnamese businesses, highlighting the need to act swiftly to capture greater market share and stabilize production.

    The Push for Sustainable Supply Chains

    Given Vietnam’s substantial trade deficit with China, a strategy is key. Nguyen Thi Thu Thuy, deputy director of the Trade and Investment Promotion Center, suggested that aside from tropical fruits, Vietnamese businesses should also focus on diversifying their produce offerings. Passion fruit, coconut, bird’s nest, and citrus fruits could become vital components of Vietnam’s export strategy, especially with the establishment of more sustainable supply chains in the coming years.

    Questions & Answers

    How significant is the rise in Vietnamese fruit and vegetable exports?
    Vietnam’s total exports have soared to $4 billion this year, marking a substantial recovery from earlier declines.

    What measures are being taken to enhance export safety?
    The Ministry of Agriculture and Rural Development has implemented a food safety control process for fresh durian, ensuring quality from production to market.

    What other products should Vietnamese businesses focus on for future exports?
    In addition to tropical fruits, there is potential in exporting passion fruit, coconut, bird’s nest, and citrus fruits, as businesses are encouraged to establish sustainable supply chains.

  • Heinz And Smoothie King Launch Groundbreaking Tomato Ketchup-based Smoothie In Select Us Markets

    Heinz And Smoothie King Launch Groundbreaking Tomato Ketchup-based Smoothie In Select Us Markets

    In an unexpected partnership, famed condiment producer Heinz and beverage giant Smoothie King have come together to introduce a pioneering concept in the beverage industry – a smoothie that is based on ketchup. Drawing inspiration from the viral internet conundrum, ‘If tomatoes are a fruit, can ketchup be seen as a smoothie?’, this unique, limited-edition creation has been christened the Heinz Tomato Ketchup Smoothie.

    A Savoury-Sweet Blend

    This one-of-a-kind smoothie is a blend of Heinz Simply Tomato Ketchup and typical fruit smoothie components like acai sorbet, apple juice, strawberries, and raspberries. The collaboration has resulted in an intriguingly tangy yet sweet beverage that has been described by both companies as an ideal “refreshing summer sip.”

    The Vice President of R&D and product marketing at Smoothie King, Lori Primavera, spoke about the process of creating this innovative smoothie. She said, “After several months of thorough R&D, testing and tasting, we have successfully developed a savoury-sweet blend that honours the versatility of the tomato. Our constant commitment to nutritious ingredients and our Clean Blends promise is evident in every recipe we create, and this daring new blend is no exception!”

    Availability

    The groundbreaking Heinz Tomato Ketchup Smoothie will be available at selected Smoothie King outlets in five US markets. These include Atlanta, Chicago, Denver, Miami, and the Greater New York/New Jersey area. Priced at US$5.70, this unique beverage will be on sale as long as stocks last.

    Earlier this year, Heinz had also collaborated with the Philippine milk tea chain Macao Imperial Tea to create ReMix, an innovative blend of tea and condiments.

    Questions & Answers

    What is the Heinz Tomato Ketchup Smoothie?
    The Heinz Tomato Ketchup Smoothie is a unique, limited-edition beverage developed in collaboration between Heinz and Smoothie King. It blends Heinz Simply Tomato Ketchup with classic fruit smoothie ingredients.

    Where can I purchase the Heinz Tomato Ketchup Smoothie?
    The smoothie will be available at select Smoothie King locations across five US markets: Atlanta, Chicago, Denver, Miami, and the Greater New York/New Jersey area.

    What is the price of the Heinz Tomato Ketchup Smoothie?
    The Heinz Tomato Ketchup Smoothie is priced at US$5.70 and will be available while supplies last.

  • Vietnamese Bananas Surge in Japan, Diminishing Philippine Market Share with Fresh Competition

    Vietnamese Bananas Surge in Japan, Diminishing Philippine Market Share with Fresh Competition

    Vietnamese bananas are carving out a notable presence in Japanese grocery stores as the supply from the Philippines declines. Japanese trade data reveals that imports of Vietnamese bananas skyrocketed to 33,000 tons in 2024, a staggering increase from just 2,400 tons in 2019. This surge has allowed Vietnam’s share of Japan’s banana market to grow from a mere 0.2% to 3.2%, according to Nikkei Asia.

    Particularly striking was July 2025, when exports of Vietnamese bananas to the Tokyo region more than doubled compared to the same month the previous year. Though Vietnamese bananas still hold a small slice of Japan’s overall banana imports, this growth is encroaching on the established dominance of Philippine bananas, which saw their market share dip from 90% in the early 2010s to about 75% last year. As it stands, Vietnam now ranks third in shipment volumes to Japan, trailing only the Philippines and Ecuador.

    Experts attribute Vietnam’s rapid ascent to a combination of competitive pricing and superior quality. One chain store has Vietnamese bananas priced about 10% lower than their Philippine counterparts. According to a representative from a produce wholesaler, “Vietnam started cultivating bananas relatively recently, so disease has yet to infiltrate the groves, ensuring high quality.”

    Additionally, favorable trade terms under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) have further strengthened Vietnam’s position. The deal has lowered Japan’s tariffs on Vietnamese bananas to 5.4%, with a complete removal anticipated by 2028. Meanwhile, the tariffs on Philippine bananas are expected to hover between 8% and 18%, maintaining Vietnam’s pricing edge moving forward — a delightful twist for consumers seeking more affordable fruit!

    Questions & Answers

    How significant is the rise of Vietnamese bananas in Japan?
    The rise is quite significant; imports climbed from 2,400 tons in 2019 to 33,000 tons in 2024, increasing Vietnam’s market share from 0.2% to 3.2%.

    What factors are contributing to the success of Vietnamese bananas against Philippine varieties?
    Key factors include competitive pricing, superior quality due to the young banana production industry, and favorable trade agreements that reduce tariffs.

    What impact does the CPTPP have on Vietnamese banana exports?
    The CPTPP has lowered Japan’s tariffs on Vietnamese bananas to 5.4%, with complete removal by 2028, enhancing Vietnam’s competitiveness in the Japanese market.