Whether you want to admit it or not, bumping into someone wearing the same outfit you’re wearing can be awkward. (We may laugh it off, but deep down inside, we are wishing it doesn’t happen again.)
Thankfully, as part of the Uniqlo Street Tales initiative, the popular casual fashion brand has come up with a unique way of ensuring it doesn’t. All you need to do is download the free UTme! application (it is a new custom T-shirt service) and design your own tee. Then, head down to Uniqlo Bugis+, print out your design and voila! You get to showcase your one-of-a-kind art piece wherever you go.
This is one of several initiatives by the brand to give back to local communities. So far in Singapore, Uniqlo has gotten more than 50 artistes (such as Rebecca Lim, Desmond Tan), businesses (Tiger Balm, BreadTalk) and personalities (chef Willin Low, fashion icon Daniel Boey) under the Uniqlo Street Tales umbrella to create UTme! T-shirts, retailing at Uniqlo Bugis+ for S$29.90 (RM83.21) for adults and S$24.90 for children’s tees, with all net proceeds from the sale of these tees from now until Aug 10 donated to the Community Chest.
“I feel great about it. I’ve always known that Uniqlo is very big on CSR (corporate social responsibility) projects but to be able to participate with Uniqlo and at the same time try my hand at designing something, the whole experience just makes it a lot more meaningful,” said actress Lim. “(We are) contributing to something that is close to our hearts, it’s a charity organisation in Singapore so it’s great (to) see Singaporeans buying and supporting the brand and at the same time, supporting this organisation.”
Cheok Weiling, PR manager of Uniqlo Singapore, said that the brand has seen “encouraging response from customers who are eager to personalise their T-shirts”. But more than that, Heng Li Lang, director of relations & engagement at Community Chest, said that the net proceeds from the sale of these T-shirts would also be matched dollar for dollar by the government under the Care & Share Movement “to build the capability and capacity of the social service sector”. “Through these efforts, Uniqlo has exemplified the spirit of the movement in giving time, talent and treasures towards helping the less fortunate. We are very thankful to Uniqlo for this innovative partnership and look forward to many more years of close collaboration ahead,” Heng said.
Also doing its part is Swedish fashion giant H&M, which launched Unicoin, “the first currency dedicated to good”. In support of UNICEF, the H&M Conscious Foundation’s Unicoin initiative enables children to help less privileged children gain access to learning opportunities.
With help from their parents, children would upload a drawing that depicts what they dream of becoming when they grow up to the Unicoin website (https://unicoins.org) in exchange for a Unicoin. The H&M Conscious Foundation then matches each Unicoin with one notebook and pencil, which UNICEF then distributes to children around the world.
Abby Wee, PR manager of H&M Singapore and Malaysia, said she was encouraged by the “very positive and overwhelming” response so far. “Twenty thousand notebooks and pencils have been sent to children worldwide, thanks to the help from everyone who has supported this initiative. Even though the period to exchange your drawing for a Unicoin has ended, we hope that more people will spread the word in support of every child’s right to early development and education.”
That is not all. Homegrown brand TANGS said their Shop For Good initiative will return in the last quarter of the year. Launched last October, the initiative saw the company partnering with retailers to raise funds for charities. TANGS donated S$0.50 to the Community Chest with every receipt generated during the period. “As one of the pioneers in the Singapore retail scene, we hope to use our influence to drive lasting social awareness by inspiring and building a strong community of purpose-driven consumers and retail partners,” said Foo Tiang Sooi, chief executive officer of C.K. Tang Limited, adding that the company hoped that this would “empower a new generation of savvy, ethical consumer”.
Even beauty brands have gotten in on the act. Globally, Clarins has constructed a facility to generate clean drinking water in Madagascar, with the funds for the project coming from the sale of the Katafray bark extract, an ingredient that can be found in Clarins’ HydraQuench range. The French brand has also built schools in Vietnam, thanks to the harvesting of the Vu Sua fruit used in its bust care range. In Singapore, Clarins has been participating in the Singapore Garden Festival since 2006 to raise awareness for sustainable development. (In honour of its contribution, the Singapore Botanic Gardens presented Christian Courtin-Clarins, the chairman of the Clarins Group, with the first Clarins Orchid, the Renanthera Clarins Christian & Olivier, in 2010.)
“It is our great pride and deep honour to be gifted with an orchid that was specially created for us,” Courtin-Clarins said. “It is not simply a flower, but a validation of the efforts that Clarins has dedicated to sustainable development all these years.”For Estee Lauder Companies, which has brands such as Estee Lauder, Clinique, La Mer, Origins and Bobbi Brown under its wing, championing awareness and support for breast cancer has been one of its aims since the 1990s. The Breast Cancer Awareness (BCA) Campaign, for example, started in 1992 with the creation of the Pink Ribbon, which has been regarded as the universal symbol for breast health. The BCA Campaign has raised more than US$58 million to support global research, education and medical services over the past 21 years.
“In Singapore, breast cancer is the most common cancer among women. Our colleagues are very committed to building breast cancer awareness among women of all ages and different ethnicities through the BCA Campaign that we run in October every year,” said Lisa Chow, managing director, Estee Lauder Cosmetics. “We have a very dedicated committee formed by our employees who organise fund-raising activities and education programmes in order to reach thousands of women, not only to enforce better knowledge that early detection saves lives but also raise funds to support local research projects or education programmes …”
While the various brands under Estee Lauder Companies have been crafting what they termed “Pink Ribbon Products”, with a percentage of the profits from the sale of these items going towards the Breast Cancer Awareness Fund, here in Singapore, the Estee Lauder Companies will take going pink to a whole new level this year, by lighting up an iconic building in pink later this year, although the brand has yet to reveal which one.
Nevertheless, it is nice to know that, in an era when people are taking pains to look good, they can now do good at the same time. ― TODAY
