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Tag: prada

  • Prada duo launches exclusively with The Shilla Duty Free

    Prada duo launches exclusively with The Shilla Duty Free

    Puig is partnering with The Shilla Duty Free and Changi Airport to exclusively launch the latest Prada fragrance duo: La Femme Prada L’Eau and L’Homme Prada L’Eau.

    The scents are available exclusively at The Shilla Duty Free for two weeks before a wider roll-out. It is the first time that Prada fragrances have been available at Changi Airport before launching anywhere else.

    La Femme Prada L’Eau and L’Homme Prada L’Eau are said to offer a new olfactory signature to Prada Parfums.

    To celebrate the launch, Puig and Shilla will introduce a personalisation and gifting concept at Changi Airport over the coming months.

    La Femme Prada L’Eau opens with green frangipani flower enriched by Mandarin essence and smoothed by ylang ylang notes. Tuberose gives depth to the scent. L’Homme Prada L’Eau features amber and iris mingled with red ginger and neroli. Other notes include cedar and sandalwood.

    The bottle and packaging for La Femme Prada L’Eau and L’Homme Prada L’Eau are dressed in Prada’s signature Saffiano leather: Pink for the feminine scent and light blue for the masculine.

    Changi Airport Group Airside Concessions Group Senior Vice President Teo Chew Hoon said: “At Changi Airport, we take pride in delivering newness, surprise and excitement to our savvy shoppers.

    With the first-in-the-world launch of the La Femme Prada L’Eau and L’Homme Prada L’Eau, we are confident that these distinctive, curated fragrances will resonate with the modern woman and man, and invite travellers to be amongst the first to embark on this journey of self-discovery with us.”

    The Shilla Duty Free Vice President of Global Merchandise Division Raelene Johnson commented: “The Shilla Duty Free has always been committed to creating exclusive retail experiences for our travel shoppers.

    This time, we are proud to partner with Puig to announce the first-in-the-world launch for its new Prada fragrances.

  • Prada reopens Suria KLCC store with new collection

    Prada reopens Suria KLCC store with new collection

    Prada Malaysia has reopened its store at Suria KLCC Mall, Kuala Lumpur.

    The Italian luxury fashion brand’s 190 sqm boutique is now located at unit G7 & 7A, on the ground floor.

    Designed with modern interiors of black granite panelling and black and white tiles, the store features men’s and women’s collections, divided into different areas, as well as leather goods, accessories and footwear collections.

    During the opening, Prada has launched its Etiquette Collection exclusive to South Asia (Singapore and Thailand to follow) and Japan.

    The new Etiquette Bag has one center pocket with zipper closure and two inside pockets, sold in four colours – marine blue, black, dusty pink and white.

    The store is also first in Southeast Asia to offer a personalisation service for backpacks and pouches, with up to two initials applied in Saffiano leather.

    Prada currently runs three stores in Malaysia.

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  • Prada sales slip 10 per cent to US$3.3 billion

    Prada sales slip 10 per cent to US$3.3 billion

    Sales for luxury group Prada slipped 10.4 per cent for its fiscal year to January 31 to reach €3.1 billion (US$3.3 billion).

    The result is disappointing coming just 24 hours after LVMH reported a 15 per cent increase in sales across its multitude of brands in the latest quarter, albeit that Prada’s figures are for a full year.

    Royalties rose by 3.1 per cent to €44.8 million compared with the previous 12 months, and pre-tax earnings reached €431.2 million, or 13.5 per cent on net revenues. The group’s net income was €278.3 million.

    Prada says it was a challenging 12 months as it made concrete plans for brand development and launched an overhaul of its main processes. This transition phase coincides with the completion of a long-term plan for geographical expansion of its retail network and a bid to achieve an innovative form of integration with the digital universe.

    “The business climate was mired in uncertainty because of ongoing geopolitical tensions of
    global impact, as well as new events that have suddenly changed economic balances around the world,” says the Hong Kong-listed group.

    Meanwhile, stabilisation of some currency trends paved the way for a recovery in domestic consumption, as in China and Russia, although growth in these markets has not yet compensated for the drop in cross-border tourism.

    New designs

    Against this backdrop, the group says it took the initiative on several fronts, starting as always from the development of innovative products. Items were designed for Prada and Miu Miu in every category, particularly leather goods, including iconic handbags and special editions.

    The group also focussed on store renovation with a massive restyling program to create more intimate, exclusive environments, updated to meet new aesthetic guidelines for Prada and Miu Miu.

    During the year the group also made industrial changes under a three-year plan adopted in 2015, which aims to strengthen control over the production process by insourcing “some of the most delicate phases”. These investments are aimed to help preserve the craftsmanship at the heart of the group’s business model, while underscoring its ties to the Italian community and the sustainability of its manufacturing cycle.

    Based in Milan, Prada works with the Prada, Miu Miu, Church’s and Car Shoe brands in the design, production and distribution of luxury handbags, leather goods, footwear, apparel and accessories. The group also works in the eyewear and fragrance industries under specific licensing agreements. Its products are sold in 70 countries through a network including 620 directly run stores and select luxury department stores, independent retailers and franchise stores.

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  • Central Embassy Open House opens

    Central Embassy Open House opens

    Bangkok luxury mall Central Embassy has unveiled a new space, Open House, where customers can eat, work, study or just relax – even take a nap.

    Central Embassy Open House 1

    Covering the entire top floor, Central Embassy Open House offers 7000 sqm of open-concept “co-living space” beneath high ceilings, with glass panels all around offering city views.

    Central Embassy Open House 6

    As well as a “co-working space”, Open House offers a restaurant, lounge, bar, bookshop, art gallery, design shop and children’s playground, nestled against the Embassy Diplomat Screens cinema.

    Central Embassy Open House 5

    “It took almost two years to complete this project,” says Central Embassy MD Barom Bhicharnchitr. “Accessible luxury is the key, but luxury is not about price – it’s mostly about quality of life.”

    Central Embassy Open House 2

    Central Group launched the THB18-billion (US$523.1 million) Embassy in 2014 on part of the former British Embassy site and Wireless and Ploenchit Roads. Its curving 200m facade advertises such brands as Gucci, Prada and Ralph Lauren, while ticket prices in its VIP cinema top THB1000.

    Central Embassy Open House 3

  • DFS Group completes City of Dreams store

    DFS Group completes City of Dreams store

    Luxury travel retailer DFS Group has unveiled the final phase of T Galleria by DFS, City of Dreams store in Macau following a year-long expansion.

    DFS Group chairman/CEO Philippe Schaus says the the store offers travellers the breadth of a luxury shopping mall with the personalised service of a high-end department store.

    An expanded jewelry offering was also unveiled in December, bringing key luxury jewelry brands Tiffany & Co. and Van Cleef & Arpels to T Galleria by DFS, City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Const
    An expanded jewelry offering was also unveiled in December, bringing key luxury jewelry brands Tiffany & Co. and Van Cleef & Arpels to T Galleria by DFS, City of Dreams as well as new watches boutiques from Audemars Piguet and Vacheron Constantin

    Opening in 2009, T Galleria by DFS, City of Dreams expanded throughout last year to more than three times its original size. Stretching across 173,000 sqft (16072 sqm), the expanded store includes the group’s debut shoe hall. The largest shoe floor in Hong Kong and Macau, it features more than 50 men’s and women’s shoe brands across two levels, including exclusive-to-Macau brands such as Aquazzura and Rupert Sanderson.

    Men can also enjoy a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space to allow shoppers to complete a head-to-toe look with ease
    Men can also enjoy a dedicated multi-branded, lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming all in one space to allow shoppers to complete a head-to-toe look with ease

     

    There are more than 40 fashion and accessories brands in the outlet, including Dior, Fendi, Louis Vuitton, Miu Miu and Prada. The expanded beauty offering comprises two wings across 23,000 sqft and nearly 70 beauty and fragrance brands, making it the largest beauty hall in southern China. Highlights include Korean brands Hera, Laneige and Sulwhasoo.

    DFS Macau, City of Dreams – beauty

    For men there is a multi-branded lifestyle area that mixes ready-to-wear, accessories, shoes, watches and grooming in one space.

    DFS Macau. 1

    DFS Macau. 3

    An expanded jewellery offering was unveiled in December, bringing in such brands as Tiffany & Co and Van Cleef & Arpels. There are also new watch boutiques from Audemars Piguet and Vacheron Constantin.

    DFS Macau, City of Dreams - WJA Event

    T Galleria by DFS, City of Dreams is one of four T Galleria stores in Macau, including T Galleria by DFS, Shoppes at Four Seasons; T Galleria by DFS, Studio City; and the standalone beauty hall T Galleria Beauty by DFS, Galaxy Macau.

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  • Luxottica and DFS host exclusive launch of new Prada Cinéma sunglasses range

    Luxottica and DFS host exclusive launch of new Prada Cinéma sunglasses range

    Luxottica Global Channels, part of Luxottica Group, and DFS Group, the world’s leading luxury travel retailer, have joined forces in a worldwide exclusive launch of the new Prada Cinéma sunglasses collection.

    The limited-edition range has been available only at selected DFS airport and T Galleria by DFS stores since November 2016, an exclusivity that runs until February. It is supported by a 360-degree omni-channel marketing campaign.

    The campaign utilises both offline and online platforms, including social media, to engage with customers before, as and after they shop, with further digital amplification provided on DFS’s website and e-mail newsletter.

    The online reach is designed to drive traffic in-store, where shoppers are presented with a number of high-profile activations from Prada. Key locations include DFS stores at Hong Kong International Airport and T Gallerias in downtown Hong Kong.

    To provide additional shopper engagement, the campaign also offers Prada-branded boxes of chocolate from Marchesi, one of Milan’s most famous confectionery shops, as a gift-with-purchase.

    Eyeing expansion: Luxottica has powerful ambitions to expand the eyewear category to 4% of global travel retail sales, even working with rival suppliers in a collaborative programme called VISION 2020 (Pictured: The new Prada Cinéma sunglasses)

    Luxottica Head of Global Channels Francis Gros commented: “Digital communication in travel retail is a hot topic, and offers undeniable and incremental opportunities to build brands and enhance retail performance.

    “The Prada Cinéma campaign showcases how a special new product can be strategically amplified to connect with travelling consumers, beyond the physical stores, on targeted platforms. DFS continues to deliver innovative ways to engage with customers and have been very supportive of the Sunglasses VISION 2020 [a pioneering collaborative category growth plan from six leading sunglasses suppliers -Ed]. We seek to make travel retail the expert channel for sunglasses, growing the category to be worth over 4% of total travel retail sales.”

    DFS Group Director Merchandising Sunglasses, Fashion Watches and Jewellery Jason Blejwas commented: “We are thrilled to extend our long-standing partnership with Luxottica to bring the Prada Cinéma collection first to DFS stores, and to celebrate this exciting moment with our customers both in-store and online. We’re confident that both the product and experience will make for a memorable moment for travellers visiting DFS.”

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  • Prada Philippines opens store in resort

    Prada Philippines opens store in resort

    Prada Philippines has opened its second store in Manila, in the Solaire Resort and Casino.

    Covering 105 sqm on a single level, the outlet houses women’s and men’s leather goods plus accessories.

    Its facade is defined by a backlit white canvas curtain in a crystal box framing the entrance, plus horizontal light boxes and display windows.

    The interior features the Italian fashion brand’s signature black-and-white marble checkered flooring reinterpreted through geometric-patterned carpeting. The walls are covered with fabric in shades of green and feature classic Prada display niches.

    Steel and glass countertops are used for displays, while the shop features Osvaldo Borsani’s green velvet chairs made exclusively for Prada.

  • Luxottica and DFS host worldwide exclusive launch of Prada Cinéma sunglasses

    Luxottica and DFS host worldwide exclusive launch of Prada Cinéma sunglasses

    Luxottica Global Channels, part of Luxottica Group, and DFS Group have joined forces in a worldwide exclusive launch of the new Prada Cinéma sunglasses collection. The limited edition range has been available exclusively at selected DFS airport and T Galleria by DFS stores since November 2016 (until February 2017), with support from a dynamic 360-degree omni-channel marketing campaign.

    Luxottica Global Channels and DFS Group have joined forces in a worldwide exclusive launch of the new Prada Cinéma sunglasses collection. The limited edition range has been available exclusively at selected DFS airport and T Galleria by DFS stores since November 2016, with support from a dynamic 360-degree omni-channel marketing campaign.

    The campaign utilises both online, including social media, and offline platforms to engage with customers before, during and after they shop, with further digital amplification provided on DFS’ website and email newsletter. The online reach is designed to drive traffic in-store, where shoppers are presented with a number of high-profile activations from Prada, including at DFS stores at Hong Kong International Airport and T Galleria in downtown Hong Kong. The launch is said to represent a pioneering step for the sunglasses category in travel retail.

    Shopper engagement is further enhanced through Prada-branded boxes of chocolate from Marchesi, a famous Milanese confectionery shop, which are offered as a gift-with-purchase.

    “Digital communication in travel retail is a hot topic, and offers undeniable and incremental opportunities to build brands and enhance retail performance,” comments Francis Gros, Head of Global Channels, Luxottica. “The ‘Prada Cinéma’ campaign showcases how a special new product can be strategically amplified to connect with travelling consumers, beyond the physical stores, on targeted platforms. DFS continues to deliver innovative ways to engage with customers and has been very supportive of the Sunglasses VISION 2020. We seek to make travel retail the expert channel for sunglasses, growing the category to be worth over 4% of total travel retail sales.

    The launch of the new Prada Cinéma sunglasses collection is said to represent a pioneering step for the sunglasses category in travel retail.

    Jason Blejwas, Director Merchandising Sunglasses, Fashion Watches and Jewellery, DFS Group, adds: “We are thrilled to extend our long-standing partnership with Luxottica to bring the ‘Prada Cinéma’ collection first to DFS stores, and to celebrate this exciting moment with our customers both in-store and online. We’re confident that both the product and experience will make for a memorable moment for travellers visiting DFS.”

    Hear more from Luxottica at the 26th Airport Commercial & Retail Conference & Exhibition, hosted by Aéroport Nice Côte d’Azur and taking place on 3-5 April 2017 at the Hyatt Regency Nice Palais de la Méditerranée. Francis Gros, Head of Global Channels, Luxottica, is participating in the First Working Session “Is there a big problem in the airport retail space? Are conversion rates and yields performing far below expectations?” His presentation is entitled “In order to maximise yield, airports should scientifically identify which categories are the clear stand-out, star performers and position them accordingly. What is the evidence that they actually do this?”

     

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  • Prada opens its second store in Manila, Philippines

    Prada opens its second store in Manila, Philippines

    The façade is defined by a backlit white canvas curtain enclosed in a crystal box, which frames the entrance, the wide light-boxes and the display windows.

    The space is characterized by the signature black-and-white marble chequered flooring, a legacy of Prada identity worldwide, reinterpreted in an original way through geometric- patterned carpeting. The walls, covered with fabric in the shades of green, are graced by the classic Prada display niches.

    Steel and glass countertops with brightly colored displays and Osvaldo Borsani’s green velvet chairs, reproduced exclusively for Prada, enrich the atmosphere.

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  • Prada Japan opens airport store

    Prada Japan opens airport store

    Italian fashion brand Prada Japan has opened a store in Narita International Airport’s Terminal, Tokyo.

    Covering about 200 sqm, the outlet offers women’s and men’s leather goods and accessories.

    Its facade on three sides is clad in black Marquinia marble, framing the light boxes. On the two opposite sides there are two large entrances.

    The three areas in the interior are defined by the signature black-and-white marble checkered flooring as well as a deep-green watercolour-painted canvas wall covering into which green marble shelves and glass display cabinets are set.

    A sitting area offers green velvet sofas and polished-steel and glass display counters.

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  • Prada to close boutique at Peninsula hotel as Hong Kong’s retail slump bites

    Prada to close boutique at Peninsula hotel as Hong Kong’s retail slump bites

    Prada will shut its boutique at the Peninsula hotel shopping centre on December 31 in the latest sign that the retail slump is hurting high-end brands. The Italian luxury fashion label made its debut in the city with its 3,091 sq ft outlet at the landmark Tsim Sha Tsui address in 1986.

    But with fewer rich mainland Chinese shoppers visiting the city, analysts warn more luxury stores could fold after expanding too rapidly in the past decade.

    “The tenancy contract between The Peninsula Arcade and Prada will conclude on 31 December 2016,” a hotel spokeswoman said via email.

    A shop assistant at the boutique told the Post that some sales personnel had already left and others would be relocated to the brand’s other shops.

    A Prada spokeswoman said the company had “no comment” on the closure. It currently has 11 stores in the city.

    Prada’s total sales in Greater China tumbled 24.4 per cent in the first six months of the year on a yearly basis, as “Hong Kong and Macau continued to weigh heavily on the region’s contraction”, the company’s latest interim report said.

    Premium lifestyle brand Ralph Lauren quietly closed its 20,000 sq ft store in the Causeway Bay shopping hub overnight earlier this month, and British fashion house Burberry is to cut the size of its biggest Hong Kong flagship store in Pacific Place by 50 per cent within the next financial year.

    Retail sales of luxury items in the city such as jewellery, watches and clocks, and valuable gifts slumped 19.7 per cent in the first 10 months of the year.

    Helen Mak, head of retail service at property consultant Knight Frank, said more luxury brands would have to cut store numbers in the city, which she considered “a healthy adjustment”, after an aggressive expansion in recent years.

    “The store numbers of many luxury brands have doubled in the past decade,” Mak said.

    International high-end labels were eager to increase their presence to lure rich mainland shoppers who began to flood into the city from 2003 when Beijing eased travel restrictions.

    As Hong Kong recovered from severe acute respiratory syndrome – which struck the mainland in late 2002 and Hong Kong in 2003, killing 299 in the city – mainland residents from 49 cities were allowed in as individual travellers rather than having to join tour groups.

    But average spending by mainland visitors has dropped to about HK$7,000 per person this year, compared with HK$9,000 two years ago.

    “For luxury brands, it is a question of whether Hong Kong is still a place worth investing in,” Mak said, adding that some brands preferred to put resources directly into mainland cities.

    This article appeared in the South China Morning Post print edition as:

    prada ends its 30-year run at THE peninsula

  • Asia to account for 50% of Prada sales

    Asia to account for 50% of Prada sales

    Prada expects that its sales in Asia will account for half of its total sales within one year, while sales in China will be 3 times of current sales in the next 2-3 years.

    Deputy Chairman Carlo Mazzi said, “Currently 40 percent of our business comes from Asia, it will rise to 50 percent in the coming year, and I do not think China’s economy will be much affected by the current European economic crisis.”

    Prada Brand completed its listing at Hong Kong stock market in June 2011. It also held its spring and summer fashion show in January, 2011 in Beijing.

    The brand announced that its sales for the first six months of 2011 rose 38 percent year on year to €223 million.

    In addition to Prada Brand, other global fashion brands, such as Burberry, Christian Dior, Rebecca Minkoff are also keenly eyeing the Chinese market.

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  • Paris label BA&SH eyes Asia expansion

    Paris label BA&SH eyes Asia expansion

    Parisian fashion house BA&SH has partnered with Hong Kong retail and brand management company ImagineX Group to strengthen its presence in Asia.

    BA&SH has hopes of accelerating its expansion in Hong Kong, Macau, Singapore, Taiwan and China. The label opened its first Asian store at Hong Kong’s IFC Mall in September 2014 and with ImagineX now plans 30 more openings in the region, including a second Hong Kong outlet early next year.

    “Hong Kong customers have taken to our style and our collections,” say designers Barbara Boccara and Sharon Krief. “We are very happy to share our vision of fashion and femininity.”

    Associate general directors Dan Arrouas and Pierre-Arnaud Grenade say the new partnership marks an important and supplementary stage in the company’s development strategy following its establishment in the Middle East and the US.

    They say the ImagineX Group’s expertise in fashion retail and marketing will help BA&SH expand rapidly and contribute to its globalisation.

    ImagineX Group president Alice Wong says the label’s Parisian flair, combined with its unique positioning and price point, make it appealing to Asian customers.

    Childhood friends, Boccara and Krief established BA&SH in 2003 to offer contemporary fashion in the affordable luxury sector. With 91 stores last year, the brand aims to reach 130 stores this year.

    Founded in 1992, ImagineX Group introduced luxury brands such as Cartier, Gucci, Prada and Salvatore Ferragamo to China more than 20 years ago. It represents more than 18 international brands including DKNY, Marc Jacobs and Paul Smith. The portfolio also includes such lifestyle and beauty brands as Apivita, Aveda and Natura Bisse.

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  • Pre-owned category booms, notes Asia Luxury Index

    Pre-owned category booms, notes Asia Luxury Index

    Pre-owned luxury items are becoming more popular, according to the 2016 Asia Luxury Index, compiled by Singapore-based online luxury retailer Reebonz.

    Drawing on industry reports and its sales data, the index reveals 30 per cent sales growth in the pre-owned category over the last year, with bags and shoes the most popular items.

    While 62 per cent of online transactions on Reebonz involve bags, the index says timepieces and shoes are primed to be the next growth-drivers for luxury in Asia in both the new and pre-owned categories. Spending on timepieces increased by 39 per cent, whereas shoe shopping ballooned by 87 per cent.

    Meanwhile, Chanel emerges as the top performer in Asia, with Burberry, Givenchy and Prada trailing close behind in the new luxury products category.

    “The group of luxury consumers is evolving and expanding – luxury is no longer just for the select few,” says Reebonz co-founder/CEO Samuel Lin. “With growing affluence and accessibility, more consumers can readily buy luxury goods.”

    A key finding from the index is that while there is still a growing demand for luxury goods, consumers are splurging more on higher-value new products. Expenditure growth has increased by 50 per cent while there have been only 37 per cent more transactions.

    “People are overlooking popularity for quality and exclusivity these days,” says Reebonz regional GM Benjamin Han.

    Blue-chip brands also command the pre-owned luxury category, with Chanel, Hermes and Prada posting strong performances across all product categories.

    Online luxury shopping continues to grow in Asia, with Hong Kong and Indonesia charting the biggest growth when it comes to high-end goods. Singapore is still firmly in first place for online shopping.

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  • Indonesia leading charge, says Asia Luxury Index

    Indonesia leading charge, says Asia Luxury Index

    Indonesians have become Asia’s foremost online buyers of luxury goods, according to the latest Asia Luxury Index.

    Amid difficult economic conditions, online sales of luxury goods in Indonesia have grown by 84 per cent, according to the index, which draws mainly on the sales data of Reebonz, a Singapore-based eCommerce platform for luxury products.

    Reebonz Indonesia executive manager Anggono Wijaya says social media, digital marketing and collaborations with influencers and young designers were among the main reasons behind the ballooning sales.

    Senior marketing manager Bernard Widjaja Ng says the group of luxury consumers is evolving and expanding as luxury is no longer just for the select few. “With growing affluence and accessibility, more consumers can readily buy luxury goods.”

    He says consumers have also become younger, with 21-year-olds starting to buy luxury goods. “There is a shift in an economical class of buyers, as people from the B-level economy have started to buy luxury goods.”

    Accounting for 62 per cent of online transactions in Asia are bags, with Balenciaga, Fendi and Longchamp topping the brand list in Indonesia. The report also notes an 87 per cent rise in shoe sales and a 39 per cent increase in timepiece sales.

    It also notes a shift in buying trends, with a 30 per cent increase in pre-owned luxury goods sales.

    Topping the brand list in this category are bags and shoes by Chanel, Hermes, Louis Vuitton and Prada.

    Starting as a luxury product retailer in Singapore, Reebonz has expanded via eCommerce platforms with offices in Indonesia, Australia, Hong Kong, Malaysia, South Korea, Thailand and Taiwan.

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